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Free Influencer Marketing Series
Success! Enjoy the series Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
The influencer search tool for discovering Instagram lookalikes
Simply copy and paste your favorite influencer profiles and our lookalike tool will find more like them.
MightyScout powers influencer campaigns for thousands of upstarts and brands
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If you’re reading this...
The way you’re identifying influencers is old school. Ain’t nobody got time to filter through 80 million Instagram profiles.
Maybe you're searching manually or you've tried a few different influencer discovery tools, but they're not doing the job. Maybe...
- You're typing keywords and hashtags into the Instagram search bar over and over to build lists of new influencers.
- You’re trying to scale your influencer roster and you need to identify hundreds of new influencers each month.
- You’re spending days creating influencer lists for your brand or agency clients.
- You’re finding that even as you use a discovery tool, you're still having to go back to a manual search approach.
- You’re finding more influencers that aren’t a fit, than are.
And maybe... the all-in-one price tag may seem inflated with unnecessary services you don't need.
And yearly contracts are risky because... you may not need the tool for a few months or it simply doesn’t meet your expectations.
If influencer discovery is a bottleneck to your growth, you need a new approach. We can help.
Create lookalike lists based on your favorite influencers
MightyScout’s lookalike tool for discovery works differently. Just show us a few influencers you love. And we’ll find more like them — in bulk. What will you do with the time you save?
Our lookalike algorithm considers multiple characteristics when creating your lists. Factors such as category, aesthetic, location, follower count and more — are all considered to find the best matches for you. Plus our algorithm considers closeness on the social graph which improves the likelihood of fit based on factors you cannot even describe.
While other influencer discovery tools are based on filtering influencer databases, our lookalike tool factors in the visual aesthetics and social connections, two important factors that database filters do not mimic.
Instantly find on-brand influencers
Scale up your influencer program without hiring additional staff
A supercharged approach to what you’re doing manually each day
Before MightyScout, our team spent countless hours on our influencer programs. 6-8 hours of our time was monitoring influencer profiles 7 days a week, reporting on monthly performance by hand, creating lists of influencer selections for clients to choose from.
Quickly analyze potential influencer performance
Quickly view a grid of the influencer’s recent content and compiled metrics with our highly visual influencer profiles. Check the influencer’s statistics such as average engagement rate, comment-to-like ratio, number of followers, median numbers of likes, comments, and views per post.
Just need their email? We've got you covered there too.
Streamline approvals with influencer lists
Build a list of relevant influencers and easily get approval from a manager or client. Share a visually appealing list with notes, metrics, and context so clients have everything they need to approve or give feedback. They can do all of this without logging in!
Why MightyScout’s lookalike search vs. all the other options that you may be considering?
Quickly build influencer lists
Most discovery tools filter influencer databases, an approach that has downsides. Our social graph approach considers factors — such as visual aesthetic and social proximity — that cannot be filtered from a database.
Monthly pricing – no lock-in
No need to commit to a year long contract. We know you'll love us. For agencies, we offer flexible pricing to help with volume variability. Try us – risk free with a 30 day money-back guarantee.
24 hour workday support
No matter your time zone or the hours you choose to work, our friendly support staff is here to help you around the clock. We’ll even get back to you within 24 hours on the weekends.
Easy to learn. Easy to use.
Customers love our simple yet powerful interface. It's intuitive, making it a joy to use daily or to onboard new team members. You’ll be up and running in minutes, not days.
Agency-friendly workflows
Working with many clients has its challenges. With MightyScout, all your brands are in one place, making it easier for agencies. No burdensome logins for each client. Custom reports are no sweat.
Works well with others
Still not convinced? We won't be offended, our tracking capabilities can cover where others fall short. Export and utilize your data wherever you need, ensuring you always have the best of all worlds.
Case Studies
Ride-hailing platform in 50+ markets
How Bolt uses MightyScout to manage over 500 influencers with only 2 employees
"We used to spend 6-8 hours before, but the most important part for us is not just the number of hours saved. Before, we didn’t have the option to make the good decisions that we’re able to make now. After we saved time, we now have the option to calculate ROI, we have an option to have better forecasts."
Time spent tracking & reporting analytics for influencer campaigns per month
Social Media & Influencer Agency in the United Kingdom
How Hoopla Marketing saves $1,620/month per campaign with 85% time savings
"Once we saw we could see who had posted and who hadn't, that was kind of like a game changer for us...That was perfect for us to be able to report back to the client at any time. Without a doubt the cost of MightyScout is worth every penny in terms of what you're able to provide the client with, the time it saves you, and just how easy it is to use.
Time spent tracking & reporting analytics for a single influencer campaign per month
Digital Marketing & Influencer Agency in Chile
How Frisbi Marketing saves $2,030 and 72 hours of work each month
"Before MightyScout, we had to spend 1-2 days every week gathering information about Stories between 1-2 people. Now, we can gather the information for reports in 2 minutes: the time it takes to download and send MightyScout's report to my clients. I think we would have had to hire 5 or 6 people to do what MightyScout is doing."
Time spent tracking & reporting analytics for all influencer campaigns per month
Influencer Marketing Agency in the United Kingdom
How Influbase saves $4,950 and 40 hours of work each month
"MightyScout has allowed us to really automate the tracking part of campaigns. Before this, Excel spreadsheets and manual work was very time consuming. It’s gotta be saving us something like 40 hours a month. That's a lot of man hours, if you add up all those costs from an employee point of view, that’s a lot of money, so MightyScout is very cost-efficient."
Time spent tracking & reporting analytics for influencer campaigns per month
Frequently Asked Questions
What is a “Lookalike”?
With the Lookalike discovery tool, you’ll input a few Instagram profiles to show the MightyScout algorithm what you’re looking for. MightyScout will find more profiles with similar qualities. Our system looks at multiple characteristics at once — such as category, aesthetic, location, follower count, and more — saving you the time of looking at each characteristic individually. For example, if you provide five make-up artists with fewer than 10,000 followers each, you are likely to find over a hundred similar make-up artists with micro-followings.
Do you support search for other platforms besides Instagram?
Yes, besides our self-serve Instagram influencer search tool, we provide customized list creation services for TikTok and YouTube as well. If your team is particularly busy or understaffed, our "done for you" influencer discovery service is an ideal solution. This add-on allows us to act as an extension of your team, delivering curated lists directly to you. For more information, please contact [email protected]
What is influencer vetting?
Influencer vetting is the process you use to evaluate an influencer’s performance and audience fit prior to selecting them for your campaign. Our Influencer Lookup and Audience Insights reports allow you to dig deeper to check historical performance metrics and audience fit for your target market.
What is lookalike discovery?
Lookalike discovery excels at creating a roster of influencers who resemble a target influencer you've identified as ideal. It's especially useful for brands or agencies seeking influencers who closely match or are closely related to those they've previously collaborated with or identified.
Why is lookalike search better than a database search?
The benefit of lookalike search is that you can quickly narrow down influencers within a category. You can often find up-and-coming influencers this way as well. The downside is that you can’t find influencers from scratch—you’ll always need to provide at least one lookalike profile for us to find more results. Other discovery tools use a database method for search. The biggest downside of a database search is results are often stale or not accurate enough. For example, if you need mom-influencers with children of toddler age, a database might struggle with this, but lookalike search can be more flexible.
Why do I keep seeing irrelevant profiles in my feeds?
Occasionally, a lookalike search and even a database search may yield irrelevant profiles due to similarities in the algorithm's parameters that aren't immediately visible. We suggest hiding these profiles to refine your results.
What if I run out of MightyScout credits?
Your credits will automatically replenish each billing cycle, but if you want to purchase more credits in bulk, feel free to contact us at [email protected]. Credits can also be used to redeem audience insight reports for the profiles you’ve discovered.
Do you offer features for influencer tracking and relationship management within the same platform?
Yes, both are included on all plans (starting at $249/mo). You can see a full detailed list on our pricing page.
Let MightyScout help you find lookalike influencers for your campaigns in minutes
