Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout beauty influencers with the kind of loyal, engaged audiences that actually convert.
These aren't your average beauty influencers — each influencer on this list is outperforming the norm, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Brenda is a strong fit for fashion, beauty, and lifestyle brands targeting Gen Z and Millennial audiences who value bold aesthetics, individuality, and cultural pride. With a 14% engagement rate, her content is a celebration of vibrant styling, striking beauty looks, and confident self-expression — all delivered with unapologetic energy. She's ideal for statement fashion campaigns, inclusive beauty launches, and content that empowers identity and self-confidence. Campaign ideas include "Statement Style Lookbooks," "Bold Beauty Tutorials," or "Everyday Confidence Diaries." Brenda's fearless presence and strong visual identity make her a standout partner for brands seeking impact, authenticity, and cultural relevance.
Elaine is a strong fit for beauty, fashion, and lifestyle brands targeting Millennial and Gen Z women who appreciate timeless elegance with a modern twist. With a 3.2% engagement rate, her content blends soft glam, polished beauty routines, and elevated styling — offering a consistently graceful, feminine aesthetic. She's ideal for skincare launches, wardrobe-focused collabs, and everyday glam campaigns that value refinement and consistency. Campaign ideas include "Signature Looks with a Twist," "GRWM Beauty Drops," or "Weekend Wardrobe Series." Elaine's poised presence and cohesive visual language make her a natural fit for UGC campaigns and long-term ambassador partnerships.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Beauty Influencers in minutes.
Hanni is a strong fit for wellness, beauty, and lifestyle brands that prioritize slow living, softness, and emotional resonance. With a 13.7% engagement rate, her content weaves together nature, skincare, and reflective moments in a way that feels both calming and deeply intentional — ideal for audiences seeking authenticity and balance. She's ideal for skincare lines, bath and body rituals, sustainable fashion, and self-care lifestyle campaigns. Campaign ideas include "Sunday Reset Routines," "Nature Meets Skincare," or "My 3-Step Wind Down Ritual." Hanni's poetic visuals and consistent tone make her a strong choice for ambassador partnerships and long-term UGC storytelling.
Berna is a strong fit for modest fashion, faith-based beauty, and culturally inclusive lifestyle brands looking to connect with audiences who value authenticity and representation. With a 9.6% engagement rate, her content blends modern style with modest sensibilities, showcasing elegant outfits, skincare routines, and thoughtful travel content that reflects her values and identity. She's ideal for campaigns centered on modest styling, cultural storytelling, and inclusive beauty rituals. Campaign ideas include "Modest Fashion Lookbooks," "Faith-Inspired Beauty Routines," or "Cultural Heritage Travel Diaries." Berna's polished yet relatable voice makes her a natural fit for long-term ambassador roles and UGC-driven brand collaborations.
Wiki is a strong fit for alternative fashion, rave culture, and bold beauty brands looking to connect with Gen Z audiences who embrace individuality and edge. With a 6.8% engagement rate, her content features daring makeup looks, eclectic styling, and a strong visual identity rooted in the rave and alt-fashion scenes. She's ideal for campaigns centered around self-expression, nightlife beauty, or unconventional fashion drops. Campaign ideas include "Rave-Ready Fashion Hauls," "Bold Makeup Tutorials," or "Festival Style Guides." Wiki's fearless aesthetic and loyal following make her a standout partner for brands aiming to tap into youth-driven subcultures.
Feli is a strong fit for alternative fashion, tech, and lifestyle brands looking to connect with a creative, Gen Z audience drawn to expressive, experimental content. With a 6.8% engagement rate, Feli blends bold fashion choices, sharp editing, and storytelling flair — often delivered through high-impact reels and transitions. They're ideal for campaigns that push visual boundaries, highlight individuality, or showcase creator tools and tech-forward style. Campaign ideas include "Styling Challenges," "Creator POV Reels," or "What I Wore to..." series. Feli's aesthetic-forward content and innovative pacing make them a go-to collaborator for brands aiming to stand out in the feed.
TingTing is a strong fit for beauty, fashion, and wellness brands looking to connect with Gen Z and Millennial women through elevated playfulness and vibrant visual storytelling. With a 4.7% engagement rate, her content blends soft glam, creative transitions, and standout styling — delivering an effortless mix of polish and personality. She's ideal for color cosmetics, bold fashion collaborations, and self-care campaigns with a dynamic, feel-good twist. Campaign ideas include "Glow-Up with Me," "OOTD Color Challenges," or "Beauty in Motion" reels. TingTing's energetic presence and refined aesthetic make her a go-to for brands seeking eye-catching, scroll-stopping content.
Nona is a strong fit for Gen Z-focused fashion, beauty, and lifestyle brands aiming to connect with a youthful, trend-savvy audience. With a 2.6% engagement rate, she creates vibrant, high-energy content that blends dance, everyday glam, and playful styling — all delivered with an effortlessly cool vibe. She's ideal for beauty drops, fashion hauls, and lifestyle campaigns that tap into youth culture and creator-led trends. Campaign ideas include "Dancing Into the Weekend," "Everyday Makeup Routines," or "Style My Week With Me" vlogs. Nona's magnetic presence and trend-aligned aesthetic make her a standout partner for brands looking to capture Gen Z attention.
Isabell is a strong fit for glam beauty, skincare, and cosmetic brands targeting beauty lovers who crave bold results and high-impact visuals. With a 1.9% engagement rate, her content showcases dramatic makeup looks, detailed product shots, and confident tutorials that inspire her audience to go all-in on glam. She's ideal for new product launches, campaign tutorials, and UGC that highlights transformation and shine. Campaign ideas include "One Brand Full Face," "Red Carpet Ready," or "Glow Like This." Isabell's glam-forward aesthetic and clear product focus make her a natural choice for beauty brands looking to drive awareness and conversions at scale.
Jihoon is a strong fit for luxury fashion, beauty, and lifestyle brands seeking to engage with a Gen Z audience that values high-end aesthetics and authenticity. With a 3.2% engagement rate, her content blends designer fashion, soft glam beauty routines, and intimate storytelling that highlights both style and self-expression. She's ideal for skincare campaigns, minimalist fashion collaborations, and lifestyle partnerships that emphasize premium living and emotional connection. Campaign ideas include "Designer Lookbooks," "Skincare Routines," or "Day-in-the-Life Vlogs." Jihoon's ability to merge style with substance makes her a standout partner for brands aiming to connect with audiences on both aesthetic and emotional levels.
Sandy Arevalo is a strong fit for beauty, fashion, and Latina lifestyle brands that celebrate bold self-expression and relatable glam. With a 8.6% engagement rate, her content showcases casual GRWM videos, statement makeup looks, and confident outfit styling, often set to trending audio and upbeat energy. She's a natural partner for makeup drops, fashion collabs, and everyday Latina beauty campaigns that value realness and flair. Campaign ideas include "Chica On the Go," "Get Ready with Sandy," or "Beauty Looks That Slay IRL." Sandy's charm lies in her effortless confidence, raw editing style, and strong community connection — making her stand out as a voice her audience trusts and roots for.
Kelly is a strong fit for bold beauty, Y2K fashion, and Gen Z-focused streetwear brands that embrace maximalism and high-energy aesthetics. With a 5.0% engagement rate, her content radiates confidence and edge—often blending glam makeup looks, glossy lips, and slick hairstyles with statement accessories and playful filters. Her feed features GRWMs, mirror selfies, and reels that highlight her distinct style and personality, making her an ideal partner for cosmetics, fast fashion, and haircare brands looking to drive hype and visual impact. Campaign ideas include "Main Character Energy," "Glossed & Ready," and "Style It Your Way." Kelly stands out for her unapologetic self-expression, on-trend styling, and ability to turn any post into a moodboard-worthy moment.
Sabrina Marie is a strong fit for clean beauty, haircare, and minimalist fashion brands aiming to connect with Gen Z and Millennial women who value effortless elegance and natural confidence. With a 4.6% engagement rate, her content showcases dewy, glowing skin, subtle glam, and soft, wearable hairstyles — often shared through GRWM videos, product breakdowns, and casual, relatable storytelling. She's an ideal partner for skincare drops, curly hair product campaigns, and soft glam collaborations that want authenticity and high relatability without sacrificing style. Campaign ideas include "Curly Hair Essentials," "Skin First, Makeup Second," and "Soft Looks, Bold Confidence." Sabrina's polished yet laid-back vibe and genuine product love make her a standout for brands seeking high-quality, everyday content that feels both aspirational and approachable.
Shelby Ann Bell is a strong fit for clean beauty, effortless fashion, and wellness brands looking to connect with audiences who value simplicity, softness, and authenticity. With a 4.1% engagement rate, her content showcases neutral-toned makeup looks, cozy everyday outfits, and candid moments of self-care — all captured in a warm, approachable tone. Her feed features natural GRWM videos, no-makeup makeup tutorials, and seasonal outfit snaps that feel genuinely lived-in, not overly polished. Shelby would thrive in product seeding campaigns, minimalist skincare features, or casual fashion partnerships that lean into comfort and relatability. Campaign ideas include "Slow Mornings with Shelby," "Everyday Essentials," or "Cozy Girl Fall." Her quiet confidence, consistent aesthetic, and personal storytelling make her an ideal creator for brand campaigns seeking a grounded, real-life vibe.
Gina Marí is a strong fit for clinical skincare, luxury beauty, and wellness brands that prioritize efficacy, education, and aesthetic credibility. With a 3.6% engagement rate, her content leans heavily into professional-grade skincare expertise, behind-the-scenes treatment moments, and polished visuals that reflect her status as a trusted esthetician to high-profile clientele. Her feed showcases skincare tutorials, in-clinic demonstrations, and product-focused reels — all presented with a clean, elevated tone that speaks to beauty enthusiasts seeking real results. She's an ideal partner for high-performance skincare campaigns, in-depth ingredient spotlights, and collaborations that require authority and trust in the derm-skincare space. Campaign ideas include "Expert Skincare Secrets," "What Your Esthetician Recommends," and "Red Carpet Ready Skin." Gina stands out for her credible, educational tone and the authentic luxury she brings to every post — perfect for brands seeking substance and sophistication.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Beauty Influencers in minutes.