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Free Influencer Marketing Series

Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads

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Top Beauty Influencers

Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout beauty influencers with the kind of loyal, engaged audiences that actually convert.

These aren't your average beauty influencers — each influencer on this list is outperforming the norm, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!

#1 Brenda Mbae

– @_kendimbae
Engagement
14%
Est. Cost
$8k-10k
Avg. Views
834k
Avg. Likes
43k
Avg. Comments
65

Brenda is a strong fit for fashion, beauty, and lifestyle brands targeting Gen Z and Millennial audiences who value bold aesthetics, individuality, and cultural pride. With a 14% engagement rate, her content is a celebration of vibrant styling, striking beauty looks, and confident self-expression — all delivered with unapologetic energy. She's ideal for statement fashion campaigns, inclusive beauty launches, and content that empowers identity and self-confidence. Campaign ideas include "Statement Style Lookbooks," "Bold Beauty Tutorials," or "Everyday Confidence Diaries." Brenda's fearless presence and strong visual identity make her a standout partner for brands seeking impact, authenticity, and cultural relevance.

Brenda Mbae Instagram Profile

#2 Elaine Victoria

– @elaine.victoria
Engagement
3.2%
Est. Cost
$2.5k-3k
Avg. Views
269k
Avg. Likes
11k
Avg. Comments
69

Elaine is a strong fit for beauty, fashion, and lifestyle brands targeting Millennial and Gen Z women who appreciate timeless elegance with a modern twist. With a 3.2% engagement rate, her content blends soft glam, polished beauty routines, and elevated styling — offering a consistently graceful, feminine aesthetic. She's ideal for skincare launches, wardrobe-focused collabs, and everyday glam campaigns that value refinement and consistency. Campaign ideas include "Signature Looks with a Twist," "GRWM Beauty Drops," or "Weekend Wardrobe Series." Elaine's poised presence and cohesive visual language make her a natural fit for UGC campaigns and long-term ambassador partnerships.

Elaine Victoria Instagram Profile
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#3 Hanni

– @hannihase
Engagement
13.7%
Est. Cost
$12k-16k
Avg. Views
1.3m
Avg. Likes
52k
Avg. Comments
163

Hanni is a strong fit for wellness, beauty, and lifestyle brands that prioritize slow living, softness, and emotional resonance. With a 13.7% engagement rate, her content weaves together nature, skincare, and reflective moments in a way that feels both calming and deeply intentional — ideal for audiences seeking authenticity and balance. She's ideal for skincare lines, bath and body rituals, sustainable fashion, and self-care lifestyle campaigns. Campaign ideas include "Sunday Reset Routines," "Nature Meets Skincare," or "My 3-Step Wind Down Ritual." Hanni's poetic visuals and consistent tone make her a strong choice for ambassador partnerships and long-term UGC storytelling.

Hanni Instagram Profile

#4 Berna Tosun

– @berna_tsn
Engagement
9.6%
Est. Cost
$2.8k-3.5k
Avg. Views
294k
Avg. Likes
25k
Avg. Comments
90

Berna is a strong fit for modest fashion, faith-based beauty, and culturally inclusive lifestyle brands looking to connect with audiences who value authenticity and representation. With a 9.6% engagement rate, her content blends modern style with modest sensibilities, showcasing elegant outfits, skincare routines, and thoughtful travel content that reflects her values and identity. She's ideal for campaigns centered on modest styling, cultural storytelling, and inclusive beauty rituals. Campaign ideas include "Modest Fashion Lookbooks," "Faith-Inspired Beauty Routines," or "Cultural Heritage Travel Diaries." Berna's polished yet relatable voice makes her a natural fit for long-term ambassador roles and UGC-driven brand collaborations.

Berna Tosun Instagram Profile
Engagement
6.8%
Est. Cost
$650-850
Avg. Views
67k
Avg. Likes
9.5k
Avg. Comments
112

Wiki is a strong fit for alternative fashion, rave culture, and bold beauty brands looking to connect with Gen Z audiences who embrace individuality and edge. With a 6.8% engagement rate, her content features daring makeup looks, eclectic styling, and a strong visual identity rooted in the rave and alt-fashion scenes. She's ideal for campaigns centered around self-expression, nightlife beauty, or unconventional fashion drops. Campaign ideas include "Rave-Ready Fashion Hauls," "Bold Makeup Tutorials," or "Festival Style Guides." Wiki's fearless aesthetic and loyal following make her a standout partner for brands aiming to tap into youth-driven subcultures.

Wiki Instagram Profile
Engagement
6.8%
Est. Cost
$16k-22k
Avg. Views
1.7m
Avg. Likes
89k
Avg. Comments
152

Feli is a strong fit for alternative fashion, tech, and lifestyle brands looking to connect with a creative, Gen Z audience drawn to expressive, experimental content. With a 6.8% engagement rate, Feli blends bold fashion choices, sharp editing, and storytelling flair — often delivered through high-impact reels and transitions. They're ideal for campaigns that push visual boundaries, highlight individuality, or showcase creator tools and tech-forward style. Campaign ideas include "Styling Challenges," "Creator POV Reels," or "What I Wore to..." series. Feli's aesthetic-forward content and innovative pacing make them a go-to collaborator for brands aiming to stand out in the feed.

Feli Instagram Profile

#7 Ting Ting Lai

– @tingting_lai
Engagement
4.7%
Est. Cost
$7.5k-9.5k
Avg. Views
762k
Avg. Likes
62k
Avg. Comments
108

TingTing is a strong fit for beauty, fashion, and wellness brands looking to connect with Gen Z and Millennial women through elevated playfulness and vibrant visual storytelling. With a 4.7% engagement rate, her content blends soft glam, creative transitions, and standout styling — delivering an effortless mix of polish and personality. She's ideal for color cosmetics, bold fashion collaborations, and self-care campaigns with a dynamic, feel-good twist. Campaign ideas include "Glow-Up with Me," "OOTD Color Challenges," or "Beauty in Motion" reels. TingTing's energetic presence and refined aesthetic make her a go-to for brands seeking eye-catching, scroll-stopping content.

TingTing Lai Instagram Profile
Engagement
2.6%
Est. Cost
$8.5k-10.5k
Avg. Views
889k
Avg. Likes
32k
Avg. Comments
178

Nona is a strong fit for Gen Z-focused fashion, beauty, and lifestyle brands aiming to connect with a youthful, trend-savvy audience. With a 2.6% engagement rate, she creates vibrant, high-energy content that blends dance, everyday glam, and playful styling — all delivered with an effortlessly cool vibe. She's ideal for beauty drops, fashion hauls, and lifestyle campaigns that tap into youth culture and creator-led trends. Campaign ideas include "Dancing Into the Weekend," "Everyday Makeup Routines," or "Style My Week With Me" vlogs. Nona's magnetic presence and trend-aligned aesthetic make her a standout partner for brands looking to capture Gen Z attention.

Nona Instagram Profile

#9 Isabell Faust

– @beauty_benzz
Engagement
1.9%
Est. Cost
$1.8k-2.4k
Avg. Views
193k
Avg. Likes
7.7k
Avg. Comments
83

Isabell is a strong fit for glam beauty, skincare, and cosmetic brands targeting beauty lovers who crave bold results and high-impact visuals. With a 1.9% engagement rate, her content showcases dramatic makeup looks, detailed product shots, and confident tutorials that inspire her audience to go all-in on glam. She's ideal for new product launches, campaign tutorials, and UGC that highlights transformation and shine. Campaign ideas include "One Brand Full Face," "Red Carpet Ready," or "Glow Like This." Isabell's glam-forward aesthetic and clear product focus make her a natural choice for beauty brands looking to drive awareness and conversions at scale.

Isabell Faust Instagram Profile

#10 Jihoon Kim

– @jihoon
Engagement
3.2%
Est. Cost
$5.7k-6.9k
Avg. Views
573k
Avg. Likes
78k
Avg. Comments
192

Jihoon is a strong fit for luxury fashion, beauty, and lifestyle brands seeking to engage with a Gen Z audience that values high-end aesthetics and authenticity. With a 3.2% engagement rate, her content blends designer fashion, soft glam beauty routines, and intimate storytelling that highlights both style and self-expression. She's ideal for skincare campaigns, minimalist fashion collaborations, and lifestyle partnerships that emphasize premium living and emotional connection. Campaign ideas include "Designer Lookbooks," "Skincare Routines," or "Day-in-the-Life Vlogs." Jihoon's ability to merge style with substance makes her a standout partner for brands aiming to connect with audiences on both aesthetic and emotional levels.

Jihoon Kim Instagram Profile

#11 Sandy Arevalo

– @_sandyyrella
Engagement
8.6%
Est. Cost
$450-550
Avg. Views
42k
Avg. Likes
2k
Avg. Comments
6

Sandy Arevalo is a strong fit for beauty, fashion, and Latina lifestyle brands that celebrate bold self-expression and relatable glam. With a 8.6% engagement rate, her content showcases casual GRWM videos, statement makeup looks, and confident outfit styling, often set to trending audio and upbeat energy. She's a natural partner for makeup drops, fashion collabs, and everyday Latina beauty campaigns that value realness and flair. Campaign ideas include "Chica On the Go," "Get Ready with Sandy," or "Beauty Looks That Slay IRL." Sandy's charm lies in her effortless confidence, raw editing style, and strong community connection — making her stand out as a voice her audience trusts and roots for.

Sandy Arevalo Instagram Profile
Engagement
5.0%
Est. Cost
$1.2k-1.5k
Avg. Views
125k
Avg. Likes
4k
Avg. Comments
34

Kelly is a strong fit for bold beauty, Y2K fashion, and Gen Z-focused streetwear brands that embrace maximalism and high-energy aesthetics. With a 5.0% engagement rate, her content radiates confidence and edge—often blending glam makeup looks, glossy lips, and slick hairstyles with statement accessories and playful filters. Her feed features GRWMs, mirror selfies, and reels that highlight her distinct style and personality, making her an ideal partner for cosmetics, fast fashion, and haircare brands looking to drive hype and visual impact. Campaign ideas include "Main Character Energy," "Glossed & Ready," and "Style It Your Way." Kelly stands out for her unapologetic self-expression, on-trend styling, and ability to turn any post into a moodboard-worthy moment.

Kelly Instagram Profile

#13 Sabrina Marie

– @mariejay
Engagement
4.6%
Est. Cost
$475-575
Avg. Views
47k
Avg. Likes
2k
Avg. Comments
50

Sabrina Marie is a strong fit for clean beauty, haircare, and minimalist fashion brands aiming to connect with Gen Z and Millennial women who value effortless elegance and natural confidence. With a 4.6% engagement rate, her content showcases dewy, glowing skin, subtle glam, and soft, wearable hairstyles — often shared through GRWM videos, product breakdowns, and casual, relatable storytelling. She's an ideal partner for skincare drops, curly hair product campaigns, and soft glam collaborations that want authenticity and high relatability without sacrificing style. Campaign ideas include "Curly Hair Essentials," "Skin First, Makeup Second," and "Soft Looks, Bold Confidence." Sabrina's polished yet laid-back vibe and genuine product love make her a standout for brands seeking high-quality, everyday content that feels both aspirational and approachable.

sabrina marie Instagram Profile

#14 Shelby Ann Bell

– @shelbyannbell
Engagement
4.1%
Est. Cost
$1.9k-2.3k
Avg. Views
191k
Avg. Likes
3k
Avg. Comments
44

Shelby Ann Bell is a strong fit for clean beauty, effortless fashion, and wellness brands looking to connect with audiences who value simplicity, softness, and authenticity. With a 4.1% engagement rate, her content showcases neutral-toned makeup looks, cozy everyday outfits, and candid moments of self-care — all captured in a warm, approachable tone. Her feed features natural GRWM videos, no-makeup makeup tutorials, and seasonal outfit snaps that feel genuinely lived-in, not overly polished. Shelby would thrive in product seeding campaigns, minimalist skincare features, or casual fashion partnerships that lean into comfort and relatability. Campaign ideas include "Slow Mornings with Shelby," "Everyday Essentials," or "Cozy Girl Fall." Her quiet confidence, consistent aesthetic, and personal storytelling make her an ideal creator for brand campaigns seeking a grounded, real-life vibe.

Shelby Ann Bell Instagram Profile

#15 Gina Marí

– @ginamariskincare
Engagement
3.6%
Est. Cost
$230-275
Avg. Views
23k
Avg. Likes
2k
Avg. Comments
10

Gina Marí is a strong fit for clinical skincare, luxury beauty, and wellness brands that prioritize efficacy, education, and aesthetic credibility. With a 3.6% engagement rate, her content leans heavily into professional-grade skincare expertise, behind-the-scenes treatment moments, and polished visuals that reflect her status as a trusted esthetician to high-profile clientele. Her feed showcases skincare tutorials, in-clinic demonstrations, and product-focused reels — all presented with a clean, elevated tone that speaks to beauty enthusiasts seeking real results. She's an ideal partner for high-performance skincare campaigns, in-depth ingredient spotlights, and collaborations that require authority and trust in the derm-skincare space. Campaign ideas include "Expert Skincare Secrets," "What Your Esthetician Recommends," and "Red Carpet Ready Skin." Gina stands out for her credible, educational tone and the authentic luxury she brings to every post — perfect for brands seeking substance and sophistication.

Gina Marí Instagram Profile
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Struggling to Find Beauty Influencers?

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