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Free Influencer Marketing Series

Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads

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Top German Influencers

Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout influencers in Germany with the kind of loyal, engaged audiences that actually convert.

These aren't your average influencers — each influencer on this list is outperforming the norm in Germany, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!

#1 Brenda Mbae

– @_kendimbae
Engagement
14%
Est. Cost
$8k-10k
Avg. Views
834k
Avg. Likes
43k
Avg. Comments
65

Brenda is a strong fit for fashion, beauty, and lifestyle brands targeting Gen Z and Millennial audiences who value bold aesthetics, individuality, and cultural pride. With a 14% engagement rate, her content is a celebration of vibrant styling, striking beauty looks, and confident self-expression — all delivered with unapologetic energy. She's ideal for statement fashion campaigns, inclusive beauty launches, and content that empowers identity and self-confidence. Campaign ideas include "Statement Style Lookbooks," "Bold Beauty Tutorials," or "Everyday Confidence Diaries." Brenda's fearless presence and strong visual identity make her a standout partner for brands seeking impact, authenticity, and cultural relevance.

Brenda Mbae Instagram Profile

#2 Elaine Victoria

– @elaine.victoria
Engagement
3.2%
Est. Cost
$2.5k-3k
Avg. Views
269k
Avg. Likes
11k
Avg. Comments
69

Elaine is a strong fit for beauty, fashion, and lifestyle brands targeting Millennial and Gen Z women who appreciate timeless elegance with a modern twist. With a 3.2% engagement rate, her content blends soft glam, polished beauty routines, and elevated styling — offering a consistently graceful, feminine aesthetic. She's ideal for skincare launches, wardrobe-focused collabs, and everyday glam campaigns that value refinement and consistency. Campaign ideas include "Signature Looks with a Twist," "GRWM Beauty Drops," or "Weekend Wardrobe Series." Elaine's poised presence and cohesive visual language make her a natural fit for UGC campaigns and long-term ambassador partnerships.

Elaine Victoria Instagram Profile
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#3 Hanni

– @hannihase
Engagement
13.7%
Est. Cost
$12k-16k
Avg. Views
1.3m
Avg. Likes
52k
Avg. Comments
163

Hanni is a strong fit for wellness, beauty, and lifestyle brands that prioritize slow living, softness, and emotional resonance. With a 13.7% engagement rate, her content weaves together nature, skincare, and reflective moments in a way that feels both calming and deeply intentional — ideal for audiences seeking authenticity and balance. She's ideal for skincare lines, bath and body rituals, sustainable fashion, and self-care lifestyle campaigns. Campaign ideas include "Sunday Reset Routines," "Nature Meets Skincare," or "My 3-Step Wind Down Ritual." Hanni's poetic visuals and consistent tone make her a strong choice for ambassador partnerships and long-term UGC storytelling.

Hanni Instagram Profile

#4 Berna Tosun

– @berna_tsn
Engagement
9.6%
Est. Cost
$2.8k-3.5k
Avg. Views
294k
Avg. Likes
25k
Avg. Comments
90

Berna is a strong fit for modest fashion, faith-based beauty, and culturally inclusive lifestyle brands looking to connect with audiences who value authenticity and representation. With a 9.6% engagement rate, her content blends modern style with modest sensibilities, showcasing elegant outfits, skincare routines, and thoughtful travel content that reflects her values and identity. She's ideal for campaigns centered on modest styling, cultural storytelling, and inclusive beauty rituals. Campaign ideas include "Modest Fashion Lookbooks," "Faith-Inspired Beauty Routines," or "Cultural Heritage Travel Diaries." Berna's polished yet relatable voice makes her a natural fit for long-term ambassador roles and UGC-driven brand collaborations.

Berna Tosun Instagram Profile
Engagement
6.8%
Est. Cost
$650-850
Avg. Views
67k
Avg. Likes
9.5k
Avg. Comments
112

Wiki is a strong fit for alternative fashion, rave culture, and bold beauty brands looking to connect with Gen Z audiences who embrace individuality and edge. With a 6.8% engagement rate, her content features daring makeup looks, eclectic styling, and a strong visual identity rooted in the rave and alt-fashion scenes. She's ideal for campaigns centered around self-expression, nightlife beauty, or unconventional fashion drops. Campaign ideas include "Rave-Ready Fashion Hauls," "Bold Makeup Tutorials," or "Festival Style Guides." Wiki's fearless aesthetic and loyal following make her a standout partner for brands aiming to tap into youth-driven subcultures.

Wiki Instagram Profile
Engagement
6.8%
Est. Cost
$16k-22k
Avg. Views
1.7m
Avg. Likes
89k
Avg. Comments
152

Feli is a strong fit for alternative fashion, tech, and lifestyle brands looking to connect with a creative, Gen Z audience drawn to expressive, experimental content. With a 6.8% engagement rate, Feli blends bold fashion choices, sharp editing, and storytelling flair — often delivered through high-impact reels and transitions. They're ideal for campaigns that push visual boundaries, highlight individuality, or showcase creator tools and tech-forward style. Campaign ideas include "Styling Challenges," "Creator POV Reels," or "What I Wore to..." series. Feli's aesthetic-forward content and innovative pacing make them a go-to collaborator for brands aiming to stand out in the feed.

Feli Instagram Profile

#7 Ting Ting Lai

– @tingting_lai
Engagement
4.7%
Est. Cost
$7.5k-9.5k
Avg. Views
762k
Avg. Likes
62k
Avg. Comments
108

TingTing is a strong fit for beauty, fashion, and wellness brands looking to connect with Gen Z and Millennial women through elevated playfulness and vibrant visual storytelling. With a 4.7% engagement rate, her content blends soft glam, creative transitions, and standout styling — delivering an effortless mix of polish and personality. She's ideal for color cosmetics, bold fashion collaborations, and self-care campaigns with a dynamic, feel-good twist. Campaign ideas include "Glow-Up with Me," "OOTD Color Challenges," or "Beauty in Motion" reels. TingTing's energetic presence and refined aesthetic make her a go-to for brands seeking eye-catching, scroll-stopping content.

TingTing Lai Instagram Profile
Engagement
2.6%
Est. Cost
$8.5k-10.5k
Avg. Views
889k
Avg. Likes
32k
Avg. Comments
178

Nona is a strong fit for Gen Z-focused fashion, beauty, and lifestyle brands aiming to connect with a youthful, trend-savvy audience. With a 2.6% engagement rate, she creates vibrant, high-energy content that blends dance, everyday glam, and playful styling — all delivered with an effortlessly cool vibe. She's ideal for beauty drops, fashion hauls, and lifestyle campaigns that tap into youth culture and creator-led trends. Campaign ideas include "Dancing Into the Weekend," "Everyday Makeup Routines," or "Style My Week With Me" vlogs. Nona's magnetic presence and trend-aligned aesthetic make her a standout partner for brands looking to capture Gen Z attention.

Nona Instagram Profile

#9 Isabell Faust

– @beauty_benzz
Engagement
1.9%
Est. Cost
$1.8k-2.4k
Avg. Views
193k
Avg. Likes
7.7k
Avg. Comments
83

Isabell is a strong fit for glam beauty, skincare, and cosmetic brands targeting beauty lovers who crave bold results and high-impact visuals. With a 1.9% engagement rate, her content showcases dramatic makeup looks, detailed product shots, and confident tutorials that inspire her audience to go all-in on glam. She's ideal for new product launches, campaign tutorials, and UGC that highlights transformation and shine. Campaign ideas include "One Brand Full Face," "Red Carpet Ready," or "Glow Like This." Isabell's glam-forward aesthetic and clear product focus make her a natural choice for beauty brands looking to drive awareness and conversions at scale.

Isabell Faust Instagram Profile

#10 Jihoon Kim

– @jihoon
Engagement
3.2%
Est. Cost
$5.7k-6.9k
Avg. Views
573k
Avg. Likes
78k
Avg. Comments
192

Jihoon is a strong fit for luxury fashion, beauty, and lifestyle brands seeking to engage with a Gen Z audience that values high-end aesthetics and authenticity. With a 3.2% engagement rate, her content blends designer fashion, soft glam beauty routines, and intimate storytelling that highlights both style and self-expression. She's ideal for skincare campaigns, minimalist fashion collaborations, and lifestyle partnerships that emphasize premium living and emotional connection. Campaign ideas include "Designer Lookbooks," "Skincare Routines," or "Day-in-the-Life Vlogs." Jihoon's ability to merge style with substance makes her a standout partner for brands aiming to connect with audiences on both aesthetic and emotional levels.

Jihoon Kim Instagram Profile

#11 Valeria

– @darkredsakura
Engagement
5.4%
Est. Cost
$1.1k-1.3k
Avg. Views
112k
Avg. Likes
6k
Avg. Comments
62

Valeria is a perfect match for e-girl, anime-inspired, and gamer-centric fashion brands. Her content's reach is impressive, with median video views of 112k, almost perfectly matching her follower count, and a strong 5.4% engagement rate. Her feed is a vibrant mix of cosplay, stylish e-girl outfits, and gaming culture, presented with a playful 'uwu' aesthetic. Campaign ideas could include 'styling our clothes for a Twitch stream,' a 'Tokyo-inspired lookbook,' or a 'cosplay meets streetwear' photo set. Her authentic connection with the gaming and anime community makes her a valuable partner for brands looking to tap into this market.

Valeria Instagram Profile
Engagement
1.5%
Est. Cost
$500-600
Avg. Views
63.3k
Avg. Likes
591
Avg. Comments
6

Lisa is a unique and powerful choice for streetwear or automotive-themed fashion brands looking to reach a dedicated niche audience. While her engagement rate is 1.5%, her true reach is explosive, with median video views of over 63k—more than double her follower count. Her content is centered around the classic car scene, where she seamlessly integrates streetwear and casual fashion. Campaign ideas like 'the perfect driving outfit,' a 'get ready for a car meet' reel, or a photoshoot with her classic Mercedes would be highly effective. Her standout ability to create viral content within a passionate community makes her an exceptional partner for authentic, niche marketing.

lisa Instagram Profile

#13 Anita

– @anita.h___
Engagement
4.7%
Est. Cost
$100-200
Avg. Views
5.1k
Avg. Likes
934
Avg. Comments
29

Anita is an excellent fit for classic, vintage, and avant-garde fashion brands targeting a mature and sophisticated audience. She has a strong 4.7% engagement rate and her video content reaches over 5,000 viewers on average. Her feed is distinguished by its exclusive use of black and white photography, creating a timeless, artistic, and high-fashion aesthetic. Campaign ideas could include 'a black and white film-style video showcasing a classic trench coat,' a 'behind-the-scenes of an artistic photoshoot' story, or a 'styling timeless pieces' carousel post. Her unique artistic direction and focus on the 'best-ager' demographic make her a standout and memorable choice.

Anita Instagram Profile

#14 Zoë Chiara Wallner

– @zoechiara_official
Engagement
4.5%
Est. Cost
$100-200
Avg. Views
14.2k
Avg. Likes
2.1k
Avg. Comments
33

Zoë is a great choice for fashion, beauty, and lifestyle brands looking for a professional and polished image. As a model and actress, she has a good 4.5% engagement rate and her video views consistently reach over 14,000. Her content is a mix of high-fashion photoshoots, beauty close-ups, and travel lifestyle imagery, all with a very professional feel. Campaign ideas include a 'get the look' tutorial for a red carpet event, a 'day in the life of a model' vlog, or a high-end editorial shoot featuring the brand's products. Her professional modeling experience brings a high-fashion, aspirational quality to her content.

Zoë Chiara Wallner Instagram Profile

#15 Nour Alsoufi

– @thealsoufi
Engagement
4.4%
Est. Cost
$600-700
Avg. Views
57.1k
Avg. Likes
1.5k
Avg. Comments
70

Nour is a fantastic fit for family-oriented fashion, lifestyle, and beauty brands. Her reach is phenomenal, with median video views of over 57k, which is more than 150% of her follower count, alongside a solid 4.4% engagement rate. Her content authentically blends family life with fashion and beauty, creating relatable try-on hauls, outfit ideas, and lifestyle vlogs. Great campaign ideas include 'styling a full family look for a day out,' a 'mom-and-baby matching outfits' post, or a 'quick and easy makeup routine for busy moms.' Her exceptional reach and authentic integration of products into her family life make her a powerful and trustworthy voice.

Nour Alsoufi Instagram Profile
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Struggling to Find German Influencers?

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