Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout influencers in New York City with the kind of loyal, engaged audiences that actually convert.
These aren't your average influencers — each influencer on this list is outperforming the norm in New York City, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Sophia is a powerhouse for lifestyle and travel fashion brands seeking massive reach. While her engagement rate is 2.2%, her exceptional median views of over 106k demonstrate an incredible ability to reach new audiences. Her content captures aspirational lifestyle moments with a focus on travel and scenic backdrops. She's perfect for brands wanting to reach beyond their immediate audience and tap into viral potential. Campaign ideas include "What I Wore in [Location]," "Luxury for Less Styling Guide," or "Travel Capsule Wardrobe." Sophia's ability to consistently generate high views makes her an exceptionally valuable partner for brands seeking broader exposure.
Sharina is a perfect fit for fashion and beauty brands targeting a young, style-conscious audience. With a 13.8% engagement rate and median views far exceeding her follower count, her content clearly resonates. Her feed features a cool, retro-inspired aesthetic, dynamic modeling shots, and natural hair showcases. She's ideal for brands looking to blend vintage charm with modern style, especially those celebrating natural beauty and individual expression. Campaign ideas include "Vintage Meets Modern Lookbook," "Styling My Favorite [Brand] Pieces," or "Retro Beauty Revival." Sharina's unique visual style and consistent aesthetic make her a standout choice for brands seeking distinctive content.
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Kaleena is a strong fit for lifestyle and apparel brands seeking authentic, high-energy content. With a remarkable 30.7% engagement rate, her content resonates deeply with her audience through her vibrant personality and relatable NYC lifestyle. Her feed features date nights and couple-focused themes with a chic, romantic aesthetic. She's ideal for brands wanting to showcase real-life style moments and authentic fashion storytelling. Campaign ideas include "A Day in the Life with [Brand]," "Couples Style Guide," or "NYC Date Night Lookbook." Kaleena's genuine approach and high engagement make her a compelling partner for brands seeking authentic connections.
DI is an ideal partner for streetwear and edgy fashion brands. With a strong 10.9% engagement rate and impressive view-to-follower ratio, her creative, fast-paced reels showcase unique street style in NYC settings. Her content combines urban edge with creative editing for maximum impact. She's perfect for brands wanting to tap into authentic street culture and youth fashion trends. Campaign ideas include "10 Ways to Style Our New Cargos," "Soho Street Style Takeover," or "Urban Lookbook Series." DI's distinctive editing style and authentic voice make her content particularly memorable and engaging.
Michelle is a great match for accessible fashion and lifestyle brands. With a solid 6.8% engagement rate and strong view counts, her content offers relatable outfit inspiration with a bright, summery aesthetic. Her try-on hauls and styling videos maintain an approachable, friendly tone that connects with viewers. She's ideal for brands focusing on everyday fashion and attainable style inspiration. Campaign ideas include "Summer Dress Essentials," "Get Ready With Me: Weekend Edition," or "Affordable Style Haul." Michelle's approachable personality and engaging content style make her perfect for brands seeking authentic, relatable content.
Taylor is a perfect fit for trendy, chic fashion and beauty brands. With a 5.2% engagement rate and partnerships with major brands like FashionNova, her content revolves around stylish outfits and city lifestyle shots with a polished, modern aesthetic. She's ideal for brands seeking to showcase versatile, contemporary fashion and accessible luxury. Campaign ideas include "From Day to Night with [Brand]," "Minimalist Jewelry Styling," or "NYC Style Diary." Taylor's clear sense of style and aspirational yet achievable content make her an excellent choice for brands targeting young professionals.
Tina is a strong fit for family-focused apparel, children's clothing, and lifestyle brands. With a massive 52.8% engagement rate and incredible median views that far surpass her follower count, her content connects deeply. Her aesthetic is bright, joyful, and centered around authentic family moments and adorable 'mommy and me' outfits. She's ideal for brands seeking to showcase family-oriented fashion and lifestyle content. Campaign ideas include "A Day in the Life Featuring Our Comfortable Basics," "Twinning Moments in Our New Collection," or "Family Vacation Style Guide." Her standout quality is the authentic, heartwarming bond she shares with her daughter, which makes her content highly relatable and shareable.
Yashi is a great fit for trendy, youthful, and city-centric fashion brands. She boasts an impressive 11.6% engagement rate, showing her followers are highly invested in her content. Her feed has a cool, downtown NYC aesthetic, featuring street style, swimwear, and aspirational lifestyle moments. She's ideal for brands seeking to connect with a young, fashion-forward audience. Campaign ideas include "A Week of NYC Outfits," "Styling Our New Dress for a Night Out," or "Summer in the City Lookbook." Her authentic voice and on-trend personal style make her a relatable and influential figure.
Nabihah is a perfect fit for modern, innovative fashion brands that appeal to a smart, ambitious audience. Her median views are exceptionally high, indicating a massive reach that goes far beyond her follower base. Her content uniquely blends a professional tech-founder narrative with a chic, elevated fashion sense. She's ideal for brands targeting professional women who value both style and substance. Campaign ideas include "What a Founder Wears to a Pitch Meeting," "Desk-to-Dinner Styling with Our Collection," or "Essentials for the Modern Working Woman." Her unique positioning as a coder who loves fashion makes her a standout and authentic voice.
Julianna is a perfect match for brands that want to showcase how their pieces can be styled for an elevated, everyday look. While her engagement rate is 2.5%, her median video views are exceptionally high, proving she has a massive reach and captures audience attention. Her content focuses on practical style tips, outfit building, and identifying looks for different body types. She's ideal for brands seeking to provide educational fashion content with broad appeal. Campaign ideas include "How-to Style Guide for Our New Collection," "Outfit Formulas for the Modern Woman," or "Closet Staples Masterclass." Her expertise in providing actionable style advice makes her a valuable partner.
Asia is a strong match for modest fashion brands or any brand seeking an influencer with a unique and artistic personal style. She has a dedicated following and a 5.8% engagement rate on her beautifully curated posts. Her content features creative, layered, and often monochromatic outfits with a high-fashion, editorial feel. She's ideal for brands looking to showcase sophisticated, modest fashion with an artistic edge. Campaign ideas include "A Guide to Modest Event Dressing," "How to Style Our Statement Piece for Five Different Looks," or "City Style Diary." Her distinct aesthetic and position as a business of fashion student make her a credible and inspiring choice.
Alicia is a highly credible choice for sophisticated and classic fashion brands, bringing authority as a former Fashion Editor at Harper's Bazaar. While her engagement is modest, her median views of 17k show significant reach. Her feed offers a curated collection of polished, high-fashion looks and expert styling tips. She's ideal for premium brands seeking editorial credibility and sophisticated content. Campaign ideas include "How a Fashion Editor Styles [Item]," "Building a Capsule Wardrobe," or "Elevated Basics Guide." Alicia's industry expertise and refined aesthetic lend prestige to brand collaborations.
Laady is a strong fit for fitness apparel, supplement, and gym equipment brands. She boasts an incredible 13.86% engagement rate, with her video views often doubling her follower count, ensuring high visibility. Her content is an authentic mix of gym workouts and motivational posts, presented with a fun, approachable tone. Consider her for a 'day in the life' takeover, a '30-day workout challenge' series, or a 'gym-ready with [brand]' GRWM video. Her authenticity and high reach make her a valuable partner for brands looking to connect with a dedicated fitness audience.
Preston is an excellent and cost-effective partner for fitness, wellness, and men's grooming brands. With a strong 9.01% engagement rate, he offers a unique angle as a Broadway actor who relies on peak physical condition for his performances. His content blends behind-the-scenes theater life with his fitness regimen, creating an authentic and engaging narrative. Campaigns could include 'the workout that powers my performance,' 'my pre-show fitness routine,' or a post on 'staying fit between shows.' His unique story and dedicated audience make him a standout choice.
Mouhamadou is a strong fit for fitness equipment, apparel, and nutrition brands. He boasts an incredible 25.15% engagement rate, consistently creating high-energy workout reels. His content is motivational and instructional, showcasing various gym exercises with a powerful aesthetic. Consider him for a 'Day in the Life of a Coach' video, a 'Top 5 Back Exercises' tutorial, or an 'At-Home Workout with Yesoul' feature. His authenticity as a coach and nutritionist makes his recommendations highly credible.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Influencers in New York City in minutes.