Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout fitness influencers with the kind of loyal, engaged audiences that actually convert.
These aren't your average fitness influencers — each influencer on this list is outperforming the norm, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Madeline is a perfect match for fashion, swimwear, and athleisure brands seeking a professional, model-esque look. Her median views of over 74k demonstrate a reach that goes well beyond her follower count, despite a more moderate 5.2% engagement rate. Her content is polished and aspirational, showcasing outfits in beautiful settings. She would excel in campaigns like "[Brand's] Summer Swim Collection" or "Effortless Style for the Modern Athlete." Her professional quality and strong reach make her a valuable asset.
Sydney is a great choice for athleisure, golf, and lifestyle fashion brands. With a solid 4.5% engagement rate and strong median views, her content performs well within her niche. Her feed combines high-quality golf content with stylish fitness and casual wear, appealing to an active audience. Campaign ideas could include "From the Golf Course to Brunch with [Brand]" or "Performance-Ready Athleisure Looks." Her authentic connection to the golf and fitness community provides a targeted audience for relevant brands.
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Rach is an ideal influencer for brands at the intersection of fashion and fitness. Her 6.0% engagement rate and strong median video views show she has a dedicated and interested audience. Her content features a mix of casual, trendy fashion and stylish gym wear, making her very relatable. She's great for campaigns like 'from the gym to the street: styling our activewear,' a 'vacation outfit haul,' or a 'GRWM' for a casual day out. Her authenticity and focus on accessible style make her a strong partner for a small brand.
Alexia is a strong fit for athleisure, swimwear, and casual fashion brands. She boasts an incredible 25.1% engagement rate, with median views nearly triple her follower count. Her content is a vibrant mix of gym motivation, beach lifestyle, and everyday moments, presented through energetic Reels and authentic photos. Campaign ideas could include a 'gym-to-street' style challenge, a travel diary featuring swimwear, or a 'day in the life' wearing our casual line. Her authenticity and high energy make her content feel relatable and inspiring.
Jacqueline is an ideal partner for sportswear, athleisure, and wellness-focused fashion brands. She has an exceptionally high 18.3% average engagement, indicating a highly dedicated and interactive audience. As a fitness girl and doctor, her content blends workout motivation with a healthy lifestyle, showcased through gym selfies and activewear looks. Campaign ideas include a 'high-performance gear' product review, a 'day in the life of a fit doctor' brand integration, or a workout challenge hosted by her. Her unique background lends her an unmatched level of authority.
Janett is a strong choice for minimalist, aesthetic-driven fashion, fitness, and lingerie brands. She maintains a solid 3.5% engagement rate, with her videos reaching over 2,500 viewers. Her content is a beautifully curated 'aesthetic moodboard,' showcasing clean looks, fitness wear, and sophisticated lifestyle content. Consider campaigns like 'a minimalist lookbook,' 'how to create an aesthetic feed with our products,' or a 'day in my life' vlog featuring the brand. Her highly curated and visually appealing feed makes her stand out for brands that value a strong aesthetic.
Brian is a strong fit for fitness apparel, supplements, and lifestyle brands. He boasts an exceptional 10.45% engagement rate, consistently sharing his authentic gym progress with his followers. His content is a mix of high-quality fitness updates and stylish lifestyle shots, creating an aspirational yet relatable tone. Great campaign ideas would be 'a day-in-the-life using our pre-workout,' 'styling our new activewear for a gym session,' or a 'gym progress check-in.' His authenticity in documenting his fitness journey makes him a trustworthy voice.
Alaink would be an excellent partner for fitness apparel, grooming products, and nutrition brands. With a strong 9.7% engagement rate and median views of over 26k, he effectively reaches a large and dedicated audience. His content is a blend of professional fitness modeling and authentic gym life, presented with a clean and aesthetic visual style. Consider campaigns like 'a get ready with me for a photoshoot featuring our product,' 'showcasing a workout routine in our gear,' or a 'tutorial on posing for fitness photos.' His striking look and clear dedication to fitness make him a standout creator.
Andrey is a fantastic choice for energy drinks, supplements, and activewear brands that want to tap into the dance-fitness space. His median video views often surpass his follower count, demonstrating incredible reach and a very high 8.75% engagement rate. His content is energetic and fun, centered around viral dance challenges that double as exercise. Campaign ideas include 'fueling his dance practice with our energy drink,' a 'choreographed routine incorporating our product,' or 'a behind-the-scenes look at his exercise regimen.' His dynamic personality and high-energy content are incredibly engaging.
Amau is ideal for hardcore fitness brands, including supplements, gym equipment, and competition prep services. His massive median view count of over 65k far exceeds his follower count, showcasing an exceptional ability to go viral within the fitness community. His content is dedicated to bodybuilding aesthetics and competition, offering a raw and authentic look into the life of a physique athlete. Campaigns could include 'a what I eat in a day featuring our protein powder,' 'a full workout tutorial for competition prep,' or 'a review of our new lifting gear.' His authentic dedication to the sport is his biggest asset.
Fernando is a great fit for fitness and lifestyle brands looking for an authentic, rugged appeal, especially those in apparel or nutrition. His median views of over 16k are strong for his follower size, and as the CEO of a gym, his credibility is built-in. His content uniquely blends gym life with a vaquero/ranch lifestyle, offering a fresh perspective. Consider campaigns like 'a day in the life: from the ranch to the gym,' 'our supplements fueling a tough workout,' or 'styling our athletic wear outside of the gym.' His unique combination of lifestyles makes him a memorable and authentic partner.
Gaby is perfect for women's fitness apparel, supplements, and gym accessory brands. Despite a low engagement rate, her median video views of over 12.5k show she reaches a committed audience that values her content. Her feed is consistently packed with no-nonsense workout videos and gym inspiration, establishing her as a serious fitness creator. Campaign ideas could include 'a full-length workout video using our resistance bands,' 'a supplement taste-test and review,' or 'showcasing her favorite gym outfits from our collection.' Her focused, purely fitness content makes her a reliable and straightforward brand partner.
José is a great match for fitness and lifestyle brands wanting to convey an aspirational, on-the-go aesthetic. While his engagement rate is low, his median video views of nearly 19k prove his content has significant reach and appeal. He seamlessly integrates fitness into his travel and lifestyle content, making product placements feel natural. Consider campaigns like 'our athletic shorts perfect for a beach workout,' 'staying fit on vacation with our protein bars,' or 'a travel vlog featuring our brand.' His appealing aesthetic and ability to generate views make him a valuable partner.
Julian is an excellent choice for fitness brands that want to reach a broad audience through a creator with mainstream appeal. His 20k+ median video views demonstrate a strong ability to connect with viewers, even with a low formal engagement rate. As an actor and host, he blends professional content with his personal fitness journey, making him relatable. Campaign ideas could be 'how he stays fit for his demanding job with our supplements,' 'a behind-the-scenes look at his workout routine,' or 'integrating our fitness app into his daily life.' His on-camera presence and wide reach are his key strengths.
Perfect for health, wellness, and supplement brands, Jose is a licensed nutritionist and personal trainer. His 16.7% engagement rate reflects a highly dedicated audience that trusts his expert advice. He posts educational content, client transformations, and physique updates with a fun, superhero-themed aesthetic. Consider him for campaigns like 'a day-in-the-life showing product integration,' 'an educational post on supplement benefits,' or 'a workout routine tutorial.' His professional credibility makes him a highly trustworthy fitness authority.
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