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7 HypeAuditor alternatives to power your influencer marketing in 2024

Joe Anderson
Founder at MightyScout
May 11, 2024

How does HypeAuditor stack up to the alternatives? Let’s take a look.

If influencer discovery, vetting analytics, and bulk influencer outreach are your main focus, HypeAuditor can be the answer. But if you also need a solution for: tracking and capturing Stories, product seeding, or a team-friendly tool, there may be a better fit for you.

Here’s a quick view and then a deeper dive of some HypeAuditor alternatives.

Meet seven popular HypeAuditor alternatives

MightyScout: Specializes in comprehensive tracking and accurate analytics for Instagram, TikTok, and YouTube.

Aspire: Provides a full-featured platform with a creator marketplace of 1M across the major social platforms. Offers “done for you” services too.

Influencity: Offers strong global influencer discovery for influencer marketing campaigns.

CreatorIQ: Offers AI-driven influencer marketing features, with a focus on discovery and campaign management.

Traackr: Known for its global database of influencers and building authentic relationships at scale.

Upfluence: Loved for its searchable database, but also offers an all-in-one platform.

GRIN: Fit for big-budget e-commerce brands with “paid influencers.”

HypeAuditor vs. alternatives: Overview

Standard-Alternatives-matrix

HypeAuditor Overview

HypeAuditor-homepage

What is HypeAuditor?

HypeAuditor is an influencer marketing platform best loved for its filterable influencer database of 68M and influencer quality analysis features. Plus, HypeAuditor has features to bulk send emails, manage influencer contracts, approve content, make payments, and customize dashboards.

Who is HypeAuditor best for?

HypeAuditor is best for brands that need a discovery tool above all else, and who will benefit from the additional features built into the price.

HypeAuditor pros

Discovery: Users love the searchable database of 68M creators for finding talent across Instagram, YouTube, and TikTok.

Scalability: HypeAuditor offers scalable solutions that can grow with your influencer marketing needs.

Influencer Analysis: After finding influencers, you can analyze them using features like Audience Overlap, Quality Score, and Audience Authenticity to help with selection.

Influencer Communication: HypeAuditor enables you to reach out to personalize email outreach messages, and message influencers in bulk.

Ecommerce Integration: Shopify, WooCommerce and Magento all integrate with HypeAuditor.

Campaign organization: Store your contracts, schedule campaigns, approve content, and pay influencers all from one platform.

HypeAuditor cons

Doesn’t track stories: HypeAuditor cannot track Stories. For conversion-focused brands, this may be a showstopper.

Steep learning curve: Some users report HypeAuditor has a steep learning curve, especially those new to influencer marketing platforms. Features and analytics can be overwhelming, requiring time to figure out and use effectively.

Limited reports: HypeAuditor’s reporting functions are limited, lack depth, and require users to add screenshots to reports.

Team functionality lacking: When multiple team members use this platform, they report a lack of multi-user functionality. Team members can’t see what other team members have done.

High price: While initial pricing appears to be low, multiple users report the price as high, as you scale, compared to competitors.

Small TikTok database: Multiple users reported the number of TikTok influencers in the database was too small.

The 7 Best HypeAuditor Alternatives for 2024

MightyScout

MightyScout-homepage

MightyScout, a cost-effective influencer marketing platform, is best known for its tracking, analytics and reporting. MightyScout reliably tracks the content most other platforms cannot (i.e., Stories, product seeding, product gifting, and influencer events).

MightyScout does not require a long-term contract and offers a 30-day money back guarantee.

Who is MightyScout best for?

MightyScout is best for brands and agencies that need reliable tracking and automated reporting. MightyScout tracks all influencer content, even the challenging ones––Stories, product seeding, gifting and influencer event content––saving you time and helping you justify your budget and even ask for more!

With affordable pricing, MightyScout can be an add-on to your tech stack for specialized tracking, analytics, and reporting.

MightyScout pros

Ease-of-use: Users see value quickly from MightyScout with its easy to learn and super intuitive interface.

Content tracking: MightyScout tracks and notifies you when your influencers create new content that mentions your brand(s). It even captures elusive Stories, seeding and gifting content – the content that other platforms struggle with.

Efficiency and time savings: Multiple users here and here report cost savings from automating the management and tracking of influencers.

Multi-brand/Agency Features: Unique features for agencies make working with multiple brands easier.

Accurate reporting: Accurate reports start with accurate tracking. MightyScout’s comprehensive tracking abilities ensure you’re accounting for all of the content you produce for your brand/client.

Streamlined sending of product gifts: Ship, gift and track products in minutes. Get products to influencers without worrying about inventory and going to a shipping service.

MightyScout cons

No automated influencer payments: You can log payments in MightyScout but you pay influencers manually (e.g., via Venmo or Paypal).

No whitelisting or spark integrations: If you do whitelisting or spark ads, you’ll need to do it directly through the social media platform, not through MightyScout.

No outreach function: MightyScout does not currently offer a mass email outreach feature.

No campaign briefs: You'll need to link to an external document to provide campaign briefs.

Limited ecommerce integration support: MightyScout supports Shopify and WooCommerce only.

How MightyScout compares to HypeAuditor

MightyScout is a great alternative to HypeAuditor that should be considered for users needing accurate reporting, analytics, multi-account management, and tracking capabilities without the high cost. Here’s where MightyScout is different:

Focus on Content Tracking and Analytics

Since MightyScout isn’t an all-in-one platform, it can better focus on and provide efficient content tracking, plus powerful and accurate reporting and analytics rather than HypeAuditor, which is more of an all-in-one that isn’t tailored to one or two core competencies. Tracking Stories is important for brands with conversion-focused KPIs and a focus on capturing content for ad creatives.

Powerful Analytics and Reporting “In Platform”

MightyScout has powerful analytics and reporting capabilities “in platform” to help users learn what works, make better decisions, and justify their influencer budget. A few examples: Sort influencers (including their content) by a variety of KPIs, compare campaign results to previous time periods, see which influencers are driving the most sales, and create custom ROI reports. HypeAuditor allows users to export data.

User-Friendly Interface

MightyScout’s user interface is intuitive, making it easy to learn and use. This is especially helpful when brands and agencies have multiple users or frequent new users. MightyScout users get up to speed quickly compared to HypeAuditor’s with its steep learning curve and complexity.

Aspire

Aspire-homepage

Who is AspireIQ best for?

Aspire is best for large-budget brands with marketing targets in the US for paid and affiliate influencer marketing. Also a fit for brands that need agency services.

Aspire pros

Influencer Discovery: Aspire offers both a search engine and a Creator Marketplace. Users report high satisfaction with the discovery features.

Campaign Management: Aspire streamlines creator communication, workflow management, content approval, and creator payments.

Agency services: Aspire offers “done for you” service for customers that need additional support.

Social Media Platforms: Aspire supports Instagram, YouTube, TikTok, Facebook and Pinterest.

Aspire cons

High Price: The price may be out of range for some brands. No trial offered and a long term commitment is required.

Content tracking limitations: Some users report challenges with accurate tracking of content produced via affiliates and product seeding campaigns.

How Aspire compares to HypeAuditor

Services: Aspire offers agency services making it a more attractive option than HypeAuditor for brands that need help with expertise, strategy and campaign support.

Social Media Platforms: While both HypeAuditor and Aspire both support Instagram, TikTok and YouTube, Aspire also integrates with Facebook and Pinterest while HypeAuditor does not.

Discovery: Aspire’s creator search database has ample US-based influencers, but is not a great fit for global brands. HypeAuditor may be the better choice for global brands.

Pricing: Aspire’s rate is $2499 per month according to Capterra, but we don’t know what tier that is for. HypeAuditor’s starting rate is $299 per month according to TrustPilot. Both HypeAuditor and Aspire do not publish their pricing online, requiring a demo instead.

Long-term contract: Aspire requires a long term contract. HypeAuditor does not.

Content tracking: HypeAuditor does not track Stories. Aspire does.

Influencity

Influencity-homepage

Who is Influencity best for?

Influencity is best for brands that need influencer discovery and influencer vetting features, but are not focused on accurate tracking, content collection, and analytics capabilities. Influencity’s database is also a fit for brands that need global influencers.

Influencity pros

Pricing: Influencity offers affordable price points and a 7-day free trial.

Discovery: Strong influencer search filtering capabilities for 170M influencers on Instagram, TikTok and YouTube.

Customer satisfaction: Influencity customers are highly satisfied.

Influencity cons

Tracking functions are limited: Some challenges with accurate tracking of content produced via affiliates and product seeding campaigns.

No e-commerce integrations: Influencity does not offer e-commerce Integrations. This prevents you from tracking revenue attributed to your campaigns within Influencity.

Affiliate Payments: Influencity does not make payments to affiliate influencers.

Limitations of Basic Plan: At the lowest of three pricing plans, currently $168 per month, you do not get access to a dedicated success manager, you can only create one list, you can analyze 30 influencer profiles per month, and you cannot download reports of creator profiles.

No campaign scheduling: Influencity does not allow you to schedule campaigns from within the platform.

How Influencity compares to HypeAuditor

Influencer search: HypeAuditor’s influencer database has 138M influencers. Influencity has 170M.

Content tracking: HypeAuditor and Influencity both can't track Stories seamlessly.

Campaign scheduling: HypeAuditor allows you to schedule campaigns within the platform. Influencity does not.

Paying influencers: HypeAuditor enables influencer payments within the platform, whereas influencity does not.

Creator IQ

CreatorIQ-homepage

Who is CreatorIQ best for?

CreatorIQ (CIQ) is a premium-priced platform for large enterprises. It includes a full range of features for influencer marketing, including: discovery, campaign management, influencer payments, and custom reporting.

CreatorIQ pros

Customer support: This high-touch and attentive service provider gets high ratings from its customers.

Strong integrations: CIQ supports 7 social media platforms, and numerous ecommerce and marketing and advertising tools.

Private influencer marketplace: With CreatorIQ, you can create your own private marketplace of influencers through your brand’s portal.

CreatorIQ cons

High price: The price, at $36k/year, per Capterra may be too steep for many brands.

Discovery: CIQ’s private network of 15M influencers is on the smaller side compared to competitors.

Tracking functions are limited: Some challenges with accurate tracking of content produced via affiliates and product seeding campaigns.

No trial: CreatorIQ does not offer a free trial and requires a long-term contract, making it a higher-risk purchase.

How CreatorIQ compares to HypeAuditor

Social platforms: CIQ supports 7 social media platforms: Facebook, Instagram, Youtube, Twitter, Pinterest, Twitch, and TikTok. HypeAuditor supports 3: Instagram, TikTok and YouTube.

Number of influencers: CIQ has 15M which could be limiting for larger brands. HypeAuditor has 68M.

Analytics and reporting: CIQ has stronger analytics and reporting capabilities than HypeAuditor.

Tracking: CIQ tracks Stories. HypeAuditor does not.

Integrations: CIQ has more and stronger integrations to ecommerce and marketing software.

Traackr

Traackr-homepage

Who is Traackr best for?

Traackr is best for large, enterprise brands with a large budget for influencer marketing software.

Traackr pros

Full-featured: Traackr is a feature-rich platform with custom reporting options.

Tracking: Influencers do not need to authenticate.

Beauty expertise: Traackr has strong experience with beauty brands.

Social media platforms supported: Instagram, YouTube, TikTok, Twitch, and Snapchat

Payments: Traackr has payments to influencers through the platform.

Affiliate Support: Traackr has features to help you manage and track affiliate influencers.

Ecommerce Support: Traackr integrates with Shopify.

Traackr cons

Pricing: Traackr’s three pricing tiers start at $20k/year, $32.5k/year and $55k/year.

Ease of use: Users report the platform is hard to learn and use.

Discovery: The database of only 13M influencers is small compared to some competitors’ databases.

How Traackr compares to HypeAuditor

Discovery: HypeAuditor has a database of 68M influencers compared to only 13M for Traackr.

Purchase Risk: Traackr requires a long term commitment. HypeAuditor does not. HypeAuditor also offers a trial, whereas Traackr does not.

Pricing: Traackr minimum price starts at $20k per year, a significant difference compared to $299 per month for HypeAuditor.

Analytics and Reporting: Traackr has the stronger campaign analytics and reporting features.

Upfluence

Upfluence-homepage

Who is Upfluence best for?

Upfluence is best for brands that work with a small number of influencers due to its small database. Its “done for you” agency services can be helpful for brands with limited expertise or manpower.

Upfluence pros

Advanced search: Upfluence excels in its advanced influencer search functionality, allowing brands to find influencers using precise criteria across multiple social platforms.

Affiliate marketing features: Upfluence has strong capabilities for finding, managing, creating affiliate links, tracking statuses, paying, and reporting on affiliates. Users report it’s easy to show the ROI of affiliate campaigns.

Ecommerce Integrations: Upfluence integrates with Shopify, WooCommerce, Adobe Commerce, BigCommerce and Amazon Attribution.

Agency services: “Done for you” services are available for brands that need extra help running campaigns.

Upfluence cons

Tracking functions are limited: Some challenges with accurate tracking of content produced via affiliates and product seeding campaigns.

Learning Curve: Some users find Upfluence's platform complex and challenging to use, particularly for those new to influencer marketing.

Cost: While providing extensive features, Upfluence can be expensive, particularly for small businesses or startups. The pricing might not be as transparent or accessible for smaller or midsize companies looking to start or grow influencer marketing without a significant budget.

Limited database: Upfluence’s influencer database is relatively small and may not be a fit for brands that need niche influencers or who plan to scale up to large numbers of influencers.

How Upfluence compares to HypeAuditor

Discovery: Hypeauditor’s database of 68M is much larger than Upfluence’s database. Hypeauditor’s influencer audience analytics tools help with the vetting and selection processes. Upfluence offers influencer audience demographics but not the deeper audience analytics. Importing an existing list of influencers will be easier with Hypeauditor, than with Upfluence which requires influencers to authenticate for tracking.

Content tracking: Hypeauditor does not track stories. Upfluence does. Story tracking is an important feature for brands with conversion-based goals and for brands that capture and stories content for ad creatives.

Customer reviews: Overall, Hypeauditor users praise its influencer audience analytics and ease of use. Some mention billing issues and lack of support for TikTok and Twitter.

Upfluence users praise its influencer database and integration features. Although some noted difficulties with the platform’s cancellation process and customer support.

GRIN

GRIN-homepage

Who is GRIN best for?

GRIN is best for large-budget DTC brands who want an all-in-one solution and who need a Shopify integration.

GRIN pros

Comprehensive features: GRIN offers features for nearly all phases of influencer management from discovery to final reporting.

Scalability: GRIN helps brands scale their influencer marketing efforts. If manual processes are the limitation to growing your influencer marketing program, GRIN helps you work with more influencers without hiring more staff.

Customer support: GRIN users gush about their customer support.

Influencer payments: GRIN helps organize and make influencer payments in one place.

Shopify integration: Many customers mention the seamless integration with Shopify through GRIN as a strength.

Outreach and communication: GRIN users appreciate the ability to set up communication sequences with influencers including integrated Gmail inboxes, and the organization provided through the influencer relationship management features.

GRIN cons

Discovery: Some customers are not impressed with GRIN’s discovery features.

Long-term contract: Some customers report being stuck in a long-term contract with GRIN that they want to end.

Learning curve: Some users report GRIN has a learning curve, especially for those new to influencer marketing platforms. Features and analytics can be overwhelming, requiring time to figure out and use effectively.

Tracking functions are limited: Some challenges with accurate tracking of content produced via affiliates and product seeding campaigns.

Limited integrations: While GRIN offers integrations with major e-commerce platforms, users report their integration options are limited compared to other influencer marketing platforms.

How GRIN compares to HypeAuditor

Discovery: HypeAuditor offers the stronger influencer discovery features and powerful influencer analytic features so that you can find influencers and make good choices in influencer selection. Whereas many GRIN users report dissatisfaction with its discovery features.

Commitment: GRIN does not allow a trial period or a short term commitment. HypeAuditor offers both, reducing your purchase risk.

Tracking: Both tools have limitations with tracking. HypeAuditor cannot track stories.

Front End vs. Back End: While both tools offer some end to end features, HypeAuditor has stronger front end features for discovery, evaluation of, and outreach to influencers. GRIN offers the more powerful features after influencers are selected: from influencer outreach, to campaign management, to reporting.

How to Choose a HypeAuditor Alternative

If the above information helped you create a short list of options, here’s a framework to help you make a final decision.

Step 1: Define your influencer marketing goals

Identify objectives: What is the focus of most campaigns? What are you trying to accomplish? The following questions can help you define your specific needs.

What are your unique requirements?

  • What is your budget?
  • Which social media platform(s) will you use?
  • How many influencers do you plan to work with?
  • Do you pay influencers?
  • Are Stories an important part of your strategy?
  • Is gifting or seeding an important part of your strategy?
  • Is affiliate marketing an important part of your strategy?
  • What geographic markets do you need to reach?
  • How many new influencers do you need to reach out to each year to meet your goals?
  • Do you need an ecommerce integration?

Which pains are important for you to solve?

  • Proving ROI
  • Automating the tracking of Stories
  • Tracking “hard to track” content like Stories, product seeding, gifting, influencer events
  • Discovering new influencers
  • Analyzing influencers performance history or audience
  • Tracking the status of each influencer (e.g., did they post or not?)
  • Capturing the content
  • Reporting

Step 2: Assess platform features and capabilities

The above information will help determine what features and capabilities are essential, and which you’ll have to evaluate more closely such as:

  • Influencer discovery and evaluation
  • Campaign management tools
  • Tracking and capturing content
  • Analytics and reporting
  • Integration options

Step 3: Consider Usability and Support

User Interface/Ease of Use: What does that platform look like? Is there a learning curve? Can you afford the time it will take to get your team trained? Do you have a dedicated user or several users?

Customer Support and Resources: What level of support is offered? What days and times is live help available? Are any live chat, tutorials, email, or phone support offered? Is there a knowledge-base?

Step 4: Review Pricing and Scalability

Transparent Pricing: Is pricing clear? Is a trial available? Are you locked in? Are there any setup fees, monthly or annual subscription costs, and additional charges for premium features?

Scalability: Can the platform grow with your business? It should be able to accommodate a growing number of influencers and campaigns without the price skyrocketing.

Step 5: Read Reviews and Case Studies

Customer Feedback: Look at reviews and testimonials from users, especially recent users.

Look at reviews from real users (e.g., Capterra, G2, and TrustPilot) as opposed to “pay to play” review sites.

Prioritize recent reviews over older reviews that may be out of date.

Success Stories: Read case studies to help understand how the platform helped a customer achieve their goals or improved their workflows or processes.

Ready for a no-risk trial?

In an industry with no one-size-fits-all solution, it’s important to identify your biggest pain points and requirements and match them with the tool (or tools) that best meet your needs. A no-risk trial is the best way to ensure a good fit.

If you’re struggling to capture elusive Stories content 24/7, or spending hours and days creating reports, or you're not capturing all of your hard-earned influencer data, give MightyScout a risk-free try. And, finally create a reliable model to grow your brand or agency–without needing additional staff.

See MightyScout pricing. Or, schedule a call now to see how it works.