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Free Influencer Marketing Series
Success! Enjoy the series Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
© MightyScout 2023
Free Influencer Marketing Series
Success! Enjoy the series Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
This privacy statement was last updated on September 1, 2023.
This privacy policy applies to https://www.mightyscout.com/ (the “Site”), a website operated by MightyScout Inc. (the “Company,” “us,” ”we” or “our”).
The Site provides the service as defined in the Terms of Use (“Services”). This Privacy Policy explains how we collect and use personal date of “ user of our Services (“Customers”) and users of social networks; including Instagram; Facebook; TikTok; YouTube; (“Influencers,” “Social Media Influencers”) and Influencer websites.
MightyScout is a tool for digital marketers that finds brand-relevant social media Influencers in minutes. We combine proprietary technology with a personalized, human-touch to make Influencer discovery easy. More details about the Company, products, and services we offer can be found on our website at www.mightyscout.com.
MightyScout Inc. is the data controller and is responsible for your personal data. Our contact information is:
5940 S Rainbow Blvd Ste 400
PMB 90877
Las Vegas, Nevada 89118-2507 US
PHONE: 877-726-6682
EMAIL: [email protected]
If you have any questions about this Privacy Policy or how your personal data is used, please contact [email protected].
We collect various types of information about Customers and Influencers.
Customer data collected is provided by the Customer and includes:
We collect, use, store, and transfer different kinds of data about social media influencers like you that is publicly available via social networks and in the public domain, that allow our Customers engage with Influencers in a strategic, meaningful, and targeted manner. This information includes (to the extent made publicly available by the influencer):
We do not collect sensitive personal sensitive data about you (race, ethnicity, religious or philosophical beliefs, sexual preferences or orientation, political opinions or memberships, trade union memberships, health information; genetic or bio metric data) unless you have undoubtedly put such data into the public domain yourself (you have made such information available to the public by writing about it or posting it on your social media profile(s) or website).
Audience data is only relevant to the Influencer and is kept in an aggregated form together with information about the Influencer. Once the Influencer data is deleted that audience data of the particular Influencer is removed.
When optionally and voluntarily connecting your Shopify account to our systems, MightyScout obtains access to your Shopify Store URL and Shopify access token which allows us to view order data in your shop.
The data obtained from your Orders are only limited to:
MightyScout does not store any identifying information of the customers who executed the Shopify orders at your store.
The data collected from Customers is provided by the Customers at the time of sign up and in order for us to provide the Service.
Legitimate Interest in Processing - We are processors that create reports regarding Influencers for third parties at their direction. Pursuant to our contractual obligations, we organize reports on Influencers based on their public profiles from the sources listed below. Since this information was voluntarily made public by the Influencer as a part of their business operations, we believe that there is a reasonable expectation that Influencers will expect that people interested in utilizing their influence will seek them out and collect information on them to assess the value of a possible business relationship. Further, since we comply with our obligations to respect and comply with data subject rights exercised by European Union data subjects , we do not believe that accessing and sharing such information infringes on any of the fundamental freedoms or rights of Influencers located in the European Economic Area, Switzerland or elsewhere.
The information we hold about Influencers is obtained from publicly available sources. This includes publicly available social media profiles and websites; information from articles the Influencer may have written or was written about the Influencer. This information is gathered by our technical team from many sources.
We collect Influencer data either directly from publicly available sources such as:
Customer data is used to provide the Service; process Services payments; Customer service support; and fulfill Customer queries. Customer’s failure to provide the personal data we need, we may be unable to complete the transaction.
Using the Influencer data collected from the public domain; We are capable of creating an Influencer profile for you and include it in our social media Influencer searches.
Our Customers access our social media Influencer search services via one of our online platform(s) to allow our Customers to view social media Influencers profile(s) according to whatever criteria they believe is important and send you information that they believe you might be interested in.
This is also beneficial for you because it will allow you to receive targeted news and other information that may be helpful to you as well as identify possible Influencers that would be helpful to your marketing efforts. Our primary role is to facilitate communication between our Customer(s) and social media Influencers. Company customers can also use our social media Influencers search functionality to create their own lists of Influencers; add their own data about Influencers (which only they can access); and monitor your interaction with the communications that they send you (for example, whether you have opened an email sent via one of our Customer facing platforms or clicked on any links contained in that email).
The main purpose for using your personal data is to create a database regarding people who hold themselves out as Influencers (the social media Influencers search), and make that service available to our Customers on a fee basis for tailored searches. Your personal data may also be processed in one or more of the following ways:
With our Shopify app, we are able to determine how many orders and the total revenue from those orders each of your Influencers were responsible for based on the unique discount codes you have assigned them. This data capture is only performed if you voluntarily connect your Shopify store.
For Customers, we use the Personal Data of customers to validate their right to use our Services.
Customers
Customers can opt out of receiving marketing materials via email or mail at any time while receiving the Service. If you receive newsletter or marketing communications from us and no longer wish to receive them, please follow the removal instructions in the email or change your account settings.
EEA/EU Data Subject Rights
The following rights apply to persons located within the European Economic Area and Switzerland
Right of erasure/ Right to be forgotten
Customers
You have the right to have your personal data erased and no longer processed where the personal data are no longer necessary in relation to the purposes for which they are collected or otherwise processed; where you have withdrawn your consent or object to the processing of personal data concerning you, or where the processing of your personal data does not otherwise comply with this Regulation. You may request that we delete your personal data. Please contact us at: [email protected]
Deleting your Personal Data does not mean that all of it will be removed. We take steps to delete Personal Data that is no longer necessary in relation to provide our Services by deleting it within 30 days of your request. We may be required by law, to retain it to exercise or defend legal claims, or contractual obligations with our you and Customers to retain some information in connection with our obligation to provide the Services. We may de-identify and anonymize some data for purposes of retaining it.
Influencers
Influencers who would like to delete information collected regarding them should contact us via their Instagram page to @mightyscoutsapp so that we may confirm your identity and verify the request
You have the right to have your personal data erased and no longer processed where the personal data are no longer necessary in relation to the purposes for which they are collected or otherwise processed; where you have withdrawn your consent or object to the processing of personal data concerning you, or where the processing of your personal data does not otherwise comply with this Regulation. You may request that we delete your personal data. Please contact us at: [email protected]
Deleting your Personal Data does not mean that all of it will be removed. We take steps to delete Personal Data that is no longer necessary in relation to provide our Services by deleting it within 30 days of your request. We may be required by law, to retain it to exercise or defend legal claims, or contractual obligations with our you and Customers to retain some information in connection with our obligation to provide the Services. We may de-identify and anonymize some data for purposes of retaining it.
Right to Redress
If you are a subject of the European Union or European Economic Area and Switzerland and you believe we have violated any data protection laws that apply to you, you have a right to file a complaint. Please contact the Information Commissioner’s Office in the United Kingdom or EEA Data Protection Authority where the complainant is located.
Data Portability
Customers and Influencers
If you would like us to transmit your Personal Data to another company providing similar services, we will work with them to do so upon request and verification of such request with both the requestor and the company receiving the Personal Data.
Minors Under 16 years of Age:
Company does not knowingly collect or store any personal information from or about children under the age of 16.
If you believe a child under the age of 16 has under any circumstances provided us with personal information and data, a parent or legal guardian can email us at [email protected] to request that their children’s information be deleted from our records.
Do not track
“Do Not Track” or DNT is a feature enabled on some browsers that sends a signal to request that a web application disable its tracking or cross-site user tracking. At present, our Site does not respond to or alter its practices when a DNT signal is received.
Personal data for profiling and tracking
Customers
Customer tracking is used to improve the Services and Site and includes: length of use; time and date service was used; search queries; how the service was accessed (app; desktop; phone);
Influencers
We and third party service providers may collect certain tracking information about your personal data for automated profiling purposes. The profiling we do is limited and collected from the public domain and public profile information or social media posts you publish. For example, we collect: your publicly available personal preferences, interests, behavior and audience/niche and make this available to our customers in response to particular queries that they may make via our service.
We may, for example, use profiling to help our customers understand what subjects you like to talk about (taken from the nature of the content you produce) and the extent of your audience/niche (from the number of social media followers you have).
This helps our customers direct their communications to you more efficiently and effectively. The results of this profiling are available in the social media Influencer search tool and database. You have the right to object to us profiling your personal data. Influencers who would like to to stop profiling them should contact us via their Instagram page at “mightyscoutapp” so that we may confirm your identity and verify the request.
Profiling and Searches
We provide tools to allow customers to combine the personal data from your Influencer profile with the publicly available content that you have produced and present this information to our customers via our service. Our customers are then able to search the publicly available data sets and:
MightyScout may collect information automatically using web tracking technologies such as cookies, web beacons, pixel tags, clear GIFs and third party tracking services in order to ensure that the Sites and Services operate efficiently and to collect data related to usage of the Sites and Services such as, but not limited to, the browser type, language preference, referring site, and the date and time of each visitor request (“Tracking Information”).
We use both session-based and persistent cookies. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire. They are unique and allow us to do Site analytics and customization, among other similar things. If you access our Site through your browser, you can manage your cookie settings.
In order to collect Tracking Information, make your use of the Sites and Services more efficient and responsive to your needs, MightyScout and its cookie service providers, detailed in the Cookie Policy, store cookies on your computer. MightyScout also uses cookies and web beacons that are placed in web pages on the Sites and Services to collect information and learn about actions users take when they interact with the Sites and Services.
MightyScout does not link Tracking Information to individual user Personal Information; nor does it include the Personal Information with the Tracking Information that MightyScout shares with the web tracking companies that use and process the Tracking Information, except as strictly necessary to provide and improve the Services (including Customer support services). Some Tracking Information may include log or other data, such as IP address data, that is unique to you. You may be able to modify your browser settings to alter which web tracking technologies are permitted when you use the Sites and Services, but this may affect the performance of the Sites and Services.
If you do not wish to receive cookies, you may deactivate storing cookies on your computer by changing your browser settings accordingly. Please note that the functionality of the Sites and Services may be impaired and the range of functionalities may be severely limited if you deactivate cookies.
Cookies are small pieces of data that are sent to your browser from a web server and stored on your computer. Websites, including MightyScout’s sites, use cookies to help remind us who you are when you visit our site; to help you navigate our site during your visits; and to save preferences and shopping cart contents for you so you will not have to re-enter them.
MightyScout may also use cookies to store and help track information about you, including for online advertising purposes and specifically to determine which interest-based ads to display. Where required by applicable law, MightyScout will acquire consent from you prior to using certain cookies during your MightyScout website experience or will offer you the opportunity to choose which types of cookies to enable or disable. To review or change your cookie preferences on our site, please click here.
To serve and manage cookies, and related technologies such as tags and website data analytics tools, MightyScout may use products and services hosted by companies such as Google, Facebook and Twitter. These services may collect information, such as your IP address, sent by your browser or via cookies.
The use of such cookies is relatively standard. Most browsers are initially set up to accept them. However, if you prefer not to store cookies, you can choose to:
You should also understand that some features of the MightyScout website might not function properly if you do not accept cookies.
If you do not know how to control or delete cookies or would like to opt-out of receiving certain targeted ads based on your browsing history, you may wish to visit https://www.networkadvertising.org/choices/, https://www.aboutads.info/, or https://www.youronlinechoices.eu/ for detailed guidance, including opt-out instructions.
If you would like to opt-out of certain third party supported Internet advertising and behavioral targeting services, please visit any of the following:
For additional information: https://www.consumer.ftc.gov/articles/how-protect-your-privacy-online
Company does not sell personal data. If Company did decide to sell personal data at any point, we would provide appropriate notice and consent mechanisms to individuals as required by applicable laws.
We may share your personal data collected from public sources or provided by Customers with one or all of the following:
Third Parties that collect and share Personal Data with us regarding End Users or Customers:
TechnoHeight is a business process outsourcing company helping the Company with cost effective virtual assistance, lead generation & data management solutions. TechnoHeight collects key contact’s name, email address; data we collect for CRM and sales outreach. For more information, go their privacy policy at: https://technoheight.com/privacy-policy/
Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. Instagram is used to identify influencers and followers/niche groups. For more information, go their privacy policy at: https://help.instagram.com/519522125107875?helpref=page_content
Facebook pixel is code that we place on our site to help us track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website. Facebook is US-EU Privacy Shield certified. For more information, go their website at: https://www.facebook.com/business/learn/facebook-ads-pixel?ref=sem_smb&utm_source=GOOGLE&utm_medium=fbsmbsem&utm_campaign=G_S_Beta_AdvertiserPixelRefresh_Brand_US_EN&kenid=39422d7e-08b9-418b-9697-09063677dd3a&gclid=EAIaIQobChMIlbHMrvae2wIViPhkCh3yDwcxEAAYASAAEgIPJPD_BwE
LinkedIn Pixel is a conversion tracking tool that gathers insights into post-click and view-through conversions of LinkedIn ads campaigns, giving the Company the ability to measure the impact and ROI of Company or Customer ads. LinkedIn data is processed in the United States and LinkedIn is US-EU Privacy Shield certified. For more information, go their website at: https://www.linkedin.com/help/linkedin/answer/67513/linkedin-conversion-tracking-overview?lang=en
Twitter pixel is a conversion tracking tool for websites enables us or our Customers the ability to measure return on investment by tracking the actions users take after viewing or engaging with your on Twitter. Twitter processing is done in the United States and Twitter is US-EU Privacy Shield certified. For more information go their privacy policy at: https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html
Google Analytics collects information such as how often users visit our Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve this Site, but in and anonymous form. Google Analytics collects only the IP address assigned to you on the date you visit this Site and assigns a user ID code, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.
Google uses this information to analyze your use of the website, to generate reports about website activities for website operators and to provide further Services related to website and internet use. Google may also share such information with third parties to the extent it is legally required to do so and/or to the extent third parties process data on behalf of Google. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy and Data Processing Amendment. You can prevent Google Analytics from recognizing you on return visits to this Site by disabling cookies on your browser. You may block Google Analytics on some browsers with the help of a browser add-on if you do not want us to use this website analysis. Google’s data processing takes place in the United States and Google has a Data Processing Agreement and is US-EU Privacy Shield certified. The add-on can be downloaded at: http://tools.google.com/dlpage/gaoptout?hl=en . For more information on Google Analytics and Google’s privacy practices, please review their privacy policy at https://www.google.com/policies/privacy/
Its software allows individuals and businesses to receive payments over the Internet. Stripe provides the technical, fraud prevention, and banking infrastructure required to operate on-line payment systems. Processing takes place in the United States and Stripe is US-EU Privacy Shield certified. For more information, go their privacy policy at: https://stripe.com/us/privacy
Our servers and operations are located in the United States. If you are providing your Personal Data to us directly to use our Services, we will transmit your data, including your Personal Data, to the United States in order to fulfill our contractual obligations to you.
For transfers involving European personal data, Company uses Standard Contractual Clauses with its partners.
We have implemented reasonable administrative, technical and physical security measures to protect Customer and Influencer personal information against unauthorized access, destruction or alteration. For example:
However, it is important to note that no technology is guaranteed to be invulnerable to threat or attack. Therefore, please be sure to exercise care when using any website or product. If technology you use is configured with privacy or security controls or features, please be sure to utilize those.
We also take appropriate steps to make sure that our vendors, suppliers and certain other partners adopt consistent standards of protection for the personal data that Compnay is responsible for.
Company utilizes only PCI-DSS compliant third-party payment processors to ensure the security of your personal information.
We will keep Customer personal data only for as long as is necessary for the purposes set out in this privacy notice and to fulfill our legal obligations and defend against legal claims . We will not keep more data than we need. However, we do retain pseudonymized data that we separate from your Personal Data
Company reserves the right to amend this Privacy Policy at any time. If Company makes material changes to its Privacy Policy, we will notify you by (1) changing the Effective Date on our Privacy Policy and provide additional notification either (1) via email or other means as we may deem commercially reasonable or required by applicable law.
California residents who have an established business relationship with MightyScout Inc. may make a written request to the Company about whether the Company has disclosed any Personal Information to any third parties for the third parties' direct marketing purposes during the prior calendar year. To make such a request, please send an email to: [email protected] or write us at:
MightyScout Inc. – Privacy
5940 S Rainbow Blvd Ste 400
PMB 90877
Las Vegas, Nevada 89118-2507 US
We may link to other websites. When you click on one of these links, you are ‘clicking’ to another website. Company does not control the data collection or privacy practices of such third party sites. We encourage you to read the privacy policies of any third party sites, as their collection, use and storage practices and policies may differ from ours.
If you ever have any questions about our online Privacy Policy, please contact us. We respect your rights and privacy, and will be happy to answer any questions or concerns you might have. You may direct any such questions to our Data Protection Officer at [email protected].