Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout influencers in Canada with the kind of loyal, engaged audiences that actually convert.
These aren't your average influencers — each influencer on this list is outperforming the norm in Canada, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Sweetie would be an excellent partner for both contemporary and ethnic fashion brands. Her median video views of over 93,000 far exceed her follower count, demonstrating incredible reach and a 8.5% engagement rate. Her content beautifully blends minimalist western styles with vibrant, traditional South Asian attire. Great campaign ideas would be a 'styling a desi wedding guest look' reel, a 'transitioning from day to night' with key pieces, or a 'summer vacation style diary'. Her ability to authentically bridge cultural styles makes her a valuable and distinct voice.
Sarafina is a go-to influencer for edgy streetwear and urban fashion brands. Her video content performs exceptionally well, with median views of over 77,000, showcasing her significant reach and a strong 8.4% engagement rate. Her content has a confident, 'cool girl' vibe, featuring bold outfits, camo, and statement accessories. Campaign ideas could include 'styling our new sneaker drop,' a 'get ready with me for a night out,' or a 'street style photoshoot' collaboration. Her authentic voice and sharp streetwear aesthetic make her a compelling choice for brands wanting to make a statement.
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Anisha is a perfect match for fashion and luxury lifestyle brands. She has a strong 6.6% engagement rate and impressive median video views of over 40,000, showing she effectively reaches her large audience. Her content is a polished mix of high-fashion, luxury items, and stylish everyday looks, often with a South Asian influence. Potential campaigns could include 'a week of outfits' lookbook, a 'get ready with me for a luxury event,' or 'how to style statement pieces.' Her sophisticated and aspirational aesthetic makes her a top choice for brands aiming for an elevated look.
Rach is an ideal influencer for brands at the intersection of fashion and fitness. Her 6.0% engagement rate and strong median video views show she has a dedicated and interested audience. Her content features a mix of casual, trendy fashion and stylish gym wear, making her very relatable. She's great for campaigns like 'from the gym to the street: styling our activewear,' a 'vacation outfit haul,' or a 'GRWM' for a casual day out. Her authenticity and focus on accessible style make her a strong partner for a small brand.
Reshma is a great fit for lifestyle and travel fashion brands with her beautiful, aesthetic content. While her video views are modest, she maintains a healthy 8.1% engagement rate on her posts. Her feed is a dreamy mix of travel diaries and chic outfit inspiration, seamlessly blending everyday looks with vacation wear. Campaign ideas could include a 'what's in my travel bag' featuring the brand's apparel, a 'styling a summer dress for a European vacation,' or an 'aesthetic photo diary' from a local farm. Her polished and aspirational content makes her stand out.
LESHA is a strong fit for fashion and lifestyle brands aiming for an editorial, high-fashion aesthetic. Her phenomenal 37.1% engagement rate and median views that are more than triple her follower count demonstrate incredible reach and an actively engaged audience. Her content features a mix of stunning editorial shoots, behind-the-scenes clips, and versatile styling with both Western and traditional Indian attire. Campaign ideas could include a "Day in the Life of a Model" series, a "Get Ready With Me: Editorial Photoshoot Edition," or styling a brand's new collection for a city lookbook. Her authenticity and striking visual storytelling make her a standout creator.
Katriina is a great match for fashion and beauty brands that have a glamorous, event-centric aesthetic. Her 6.4% engagement rate reflects a connected audience that values her polished content. She regularly hosts fashion shows and shares high-glam makeup looks, runway content, and chic outfits, positioning her as a credible industry voice. Great campaign ideas would be "Red Carpet Ready with [Brand's] Evening Wear," a "Host's Guide to Event Styling," or a makeup tutorial creating a dramatic look to complement a new accessory line. Her authority in the fashion event space and her aspirational yet engaging presence make her a compelling partner.
JANICE is the perfect influencer for any brand targeting the Y2K and McBling fashion revival. She has a strong 5.2% engagement rate and an even larger TikTok following (95k+), showcasing her command of this ultra-specific niche. Her content is a vibrant, consistent stream of 2000s-inspired outfits, from Juicy Couture tracksuits to cheetah print, creating a powerful, nostalgic aesthetic. Campaign ideas could include a "Y2K Lookbook featuring [Brand's] Retro-Inspired Pieces," a "How to Style McBling in 2025" video, or a get-the-look for a 2000s-themed party. Her authentic dedication to the Y2K niche makes her a go-to creator for brands wanting to tap into this trend.
Brigitte is a fantastic choice for modern and edgy fashion and beauty brands. Her median video views are over 130% of her follower count, demonstrating excellent reach and a captive audience that loves her dynamic content. She creates trendy outfit-of-the-day videos and beauty tutorials, with her signature pixie cut giving her a strong, memorable brand identity. Campaign ideas could be a "Week of Outfits with [Brand]," a "How to Style a Pixie Cut with Bold Accessories," or a GRWM video featuring a full look. Her vibrant personality and high-performing video content make her a great partner for generating buzz.
Koloh is a great fit for brands with a chic, modern, and stylish aesthetic. With a healthy 4.2% engagement rate and strong median views, her content consistently reaches an appreciative audience. She specializes in creating polished OOTD reels and posts that feel both aspirational and wearable, making her content highly effective for showcasing fashion pieces. Campaign ideas could include a "Capsule Wardrobe with [Brand's] Essentials," a "From Day to Night in Toronto" styling video, or a lookbook of her top picks from a new collection. Her sophisticated style and high-quality content make her a reliable and fashionable creator.
Sydnie is a strong fit for streetwear and trendy fashion brands. She boasts an incredible 11.1% engagement rate, consistently pulling in high likes on her content. Her aesthetic is a cool-girl mix of city life and editorial-style shoots, often featuring unique pieces and film photography. Campaign ideas could include "a day in Toronto featuring our new collection," a "styling our basics three ways" video, or a "get ready with me for a photoshoot." Her authentic, high-fashion-meets-street style makes her a standout creator in the Toronto scene.
Peter is a strong fit for fitness apparel, supplement, and lifestyle brands. His 16.6% engagement rate is exceptional, driving significant interaction on his content. His feed blends professional acting and modeling shots with authentic, in-the-gym fitness content, creating an aspirational yet relatable persona. Campaign ideas could include 'a day-in-the-life of a fit actor' or a 'gear up for your next role' series. His authenticity and high-quality aesthetic make him a standout choice.
Sandra is an ideal partner for performance-focused fitness brands, including supplements, apparel, and equipment. As a high-performance fat loss coach, she has built a dedicated community, reflected in her strong 8.48% engagement rate. Her content is educational and direct, offering workout routines and no-nonsense fitness advice. We could collaborate on 'a workout of the day featuring our product' or a 'transformation challenge for athletic women'. Her authority and expertise in the fitness space make her a highly credible advocate.
George is an excellent choice for a fitness brand looking to tap into a lifestyle and entertainment audience. His median video views impressively surpass his follower count, showing his content has wide reach. While an actor, his feed includes authentic fitness progress posts that are highly engaging. Campaign ideas could be 'getting camera-ready with our gear' or 'how I stay fit between shows'. His aspirational physique and creative profession provide a unique angle for a fitness brand.
Shauna is an excellent fit for fitness brands targeting busy moms and those seeking a balanced, approachable lifestyle. She explicitly lists 'Fitness' in her bio and her content gets impressive views, often reaching over half her follower count. She combines style, honest motherhood, and wellness in a way that feels authentic and relatable. We could suggest campaigns like 'my 30-minute workout for busy moms' or 'staying active with the family'. Her trustworthy and friendly persona makes her a great advocate.
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