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7 Traackr Alternatives to Power Your Influencer Marketing in 2024

Joe Anderson
Founder at MightyScout
June 03, 2024

Are you considering Traackr for your influencer marketing platform, or seeking alternatives? This guide will help you understand the features, ideal users, and pros and cons of Traackr and seven other influencer marketing platforms.

Let’s find the perfect fit for your business. Ready to explore?

Meet 7 alternatives to Traackr

MightyScout: Specializes in comprehensive tracking and accurate analytics for Instagram, TikTok and YouTube.

Aspire: Provides a full-featured platform with a marketplace of 1M creators across the major social media platforms. Aspire offers “done for you” services too.

Influencity: Offers a global all-in-one solution for influencer marketing campaigns.

CreatorIQ: Offers AI-driven influencer marketing features, with a focus on discovery and campaign management.

Upfluence: Loved for its searchable creator database and also offers an all-in-one platform.

GRIN: Designed for big-budget e-commerce brands. Best with “paid influencers.”

HypeAuditor: Provides a range of features to find and analyze influencers, invite and contract with them, manage campaigns, track some activity, and report on performance.

Traackr alternatives compared

Traackr-Alternatives-matrix

Traackr overview

Traackr-homepage

What is Traackr?

Traackr is an end-to-end influencer marketing tool, praised for its global database of influencers, influencer vetting analytics, and campaign management workflows.

Who is Traackr best for?

Traackr is best for large budget brands that need an all-in-one tool, and especially beauty brands.

Traackr pros

Full-featured: Traackr is a feature-rich platform with discovery, influencer audience evaluation, influencer relationship management, campaign management, tracking, and custom reporting options.

Network analysis: Several users found Traackr’s network analysis tool useful for helping them understand the online communities and conversations of their prospects, customers, and influencers.

Tracking: Traackr capture Stories, a plus compared to some competitors.

Social media platforms: Supports Instagram, YouTube, TikTok, Twitch, and Snapchat.

Payments: Traackr enables payments to influencers through its platform.

Affiliate Support: Traackr has features to help you manage and track affiliate influencers. These include the ability to create and share tracking links, manage the payment of commissions, and performance reporting to help you understand which influencers, content and social media platforms are making the most impact.

Team orientation: Traackr features make it easy for team members to work together.

Traackr cons

Tracking: Multiple users report that it can take days for unregistered influencer data to populate.

Discovery: Traackr’s global database is reported to have 13M influencers, on the smaller side compared to some competitors. Users also report having to request influencers be added to the database.

Pricing: Traackr’s three pricing tiers start at $20k/year, $32.5k/year and $55k/year. There may be add-on fees for each tier.

User-friendliness: Some users report the tool is not intuitive to use and there is a learning curve. Others report it is easy to use. A trial would help you see for yourself. However, Traackr does not offer a trial.

Contract inflexibility: Traackr with its long-term contract, may not be a fit for for freelancers or small teams. There is no option to pause your account in months where you may not have influencer activity.

The 7 best Traackr alternatives for 2024

MightyScout

MightyScout-homepage

MightyScout, a cost-effective influencer marketing platform, is best known for its tracking, analytics and reporting. MightyScout reliably tracks the content most other platforms cannot (i.e., Stories, product seeding, product gifting, and influencer events).

MightyScout does not require a long-term contract and offers a 30-day money back guarantee.

Who is MightyScout best for?

MightyScout is best for brands and agencies that need reliable tracking and automated reporting. MightyScout tracks all influencer content, even the challenging ones––Stories, product seeding, gifting and influencer event content––saving you time and helping you justify your budget and even ask for more!

With affordable pricing, MightyScout can be added on to your tech stack for specialized tracking, analytics, and reporting.

MightyScout pros

Ease of use: Users see value quickly from MightyScout with its easy to learn and intuitive interface.

Content tracking: MightyScout tracks and notifies you when your influencers create new content that mentions your brand(s). It even captures elusive Stories, seeding and gifting content – the content that other platforms struggle with.

Efficiency and time savings: Multiple users here and here report cost savings from automating the management and tracking of influencers.

Multi-brand/agency features: Unique features make working with multiple brands easier and more affordable.

Accurate reporting: Accurate reports start with accurate tracking. MightyScout’s comprehensive tracking abilities ensure you’re accounting for all of the content you produce for your brand/client.

Streamlined sending of product gifts: Ship, gift and track products in minutes. Get products to influencers without worrying about inventory and going to a shipping service.

MightyScout cons

No automated influencer payments: You can log your payments in MightyScout but you pay influencers manually (e.g., via Venmo or Paypal).

No whitelisting or Spark integrations: If you use whitelisting or Spark ads, you’ll need to do it directly through the social media platform.

No outreach function: MightyScout does not currently offer a mass email outreach feature.

No campaign briefs: You'll need to link to an external document to provide campaign briefs.

Limited e-commerce integration support: MightyScout supports Shopify and WooCommerce only.

How MightyScout compares to Traackr

MightyScout is a great alternative to Traackr that should be considered for users needing accurate reporting, analytics, multi-account management, and tracking capabilities without the high cost. Here’s where MightyScout is different:

Focus on content analytics and tracking

Since MightyScout isn’t an all-in-one platform, it can better focus on and provide efficient content tracking, plus powerful and accurate reporting and analytics rather than Traackr which is more of an all-in-one that isn’t tailored to one or two core competencies.

User-friendly interface

MightyScout’s user interface is intuitive, making it easy to learn and use. This is especially helpful when brands and agencies have multiple users or frequent new users. MightyScout users get up to speed quickly compared to Traackr with its steep learning curve and complexity.

Discovery

MightyScout and Traackr discovery features are different. MightyScout offers a lookalike feature to find more influencers like the ones you already love, and social listening to find smitten customers and fans of your brand. Traackr offers a relatively small but searchable database of influencers. Both tools offer features to help analyze an influencer’s previous performance, audience fit, and audience credibility.

Aspire

Aspire-homepage

Who is Aspire best for?

Aspire is best for large-budget brands that use United States-based influencers for paid and affiliate influencer marketing. Also a fit for brands that need agency services.

Aspire pros

Influencer discovery: Aspire offers multiple ways to find influencers including: a search engine (of 500k profiles), a Creator Marketplace (where marketers publish campaign briefs and influencers apply), and image recognition AI (to find creators with your desired aesthetic). Users report high satisfaction with Aspire’s discovery functionality.

Campaign management: Aspire automates creator outreach, statuses, content approvals, and creator payments within the platform.

Agency services: Aspire offers “done for you” service for customers that need additional support.

Broad social media platform coverage: Aspire supports Instagram, YouTube, TikTok, Facebook and Pinterest, a broad range of social media platforms compared to competitors.

Aspire cons

High price: The price may be out of range for some brands. No trial offered. A long-term commitment is required.

Tracking limitations: Aspire has limitations with tracking that make it not a good fit for product seeding, gifting, and influencer events content tracking and capture.

How Aspire compares to Traackr

Services: Aspire offers agency services making it an attractive option for brands that need extra help. Traackrr does not offer agency services.

Discovery: Aspire’s creator marketplace has 1M creators and its database has 500,000 creators, compared to Traackr’s database at 4M.

Pricing: Aspire’s monthly price is $2499 per Capterra, but we don’t know what tier that is for. Traackr is reported to start at $500 per month. Pricing is not shared publicly by either.

Long-term contract: Users report a long term contract requirement for both Aspire and Traackr.

Influencity

Influencity-homepage

What is Influencity?

Influencity is one of the newer influencer marketing platforms. It is striving to be an all-in-one platform and is still building out its features. Finding influencers is where Influencity is strongest.

Who is Influencity best for?

Influencity is best for brands that need influencer discovery and influencer vetting features, but are not focused on accurate tracking, content collection, and analytics capabilities. Influencity’s database is also a fit for brands that need global influencers.

Influencity pros

Discovery: Strong influencer search filtering capabilities for 170M influencers on Instagram, TikTok and YouTube. Good option for finding global influencers.

Affordable entry-level price: Influencity offers affordable entry level price points.

Trial: Allows a 7-day free trial.

Customer satisfaction: Influencity customers are highly satisfied.

Influencity cons

Tracking functions are limited: Influencity does not automate the heavy-duty part of tracking content. The customer must find and add the URL of influencers’ content to the Influencity platform for the data to then be pulled into the Influencity platform.

No e-commerce integrations: Influencity does not offer e-commerce Integrations. This prevents you from an easy gift shipping option and tracking revenue attributed to your campaigns.

Affiliate payments: Influencity does not make payments to affiliate influencers.

Limitations of basic plan: At the lowest of three pricing plans, currently $168 per month, there are limitations: you do not get access to a dedicated success manager, you can only create one list, you can analyze up to 30 influencer profiles per month, and you cannot download reports of creator profiles.

No campaign scheduling: Influencity does not have the ability to schedule campaigns from within the platform.

How Influencity compares to Traackr

Discovery: Influencity has 170M and Traackr has 4M in their searchable creator databases.

Content tracking: Tracking is a big limitation for Influencity. It is not automated leaving the customer to find influencer content and add content URLs to the platform. Traackr has the stronger tracking capabilities.

Contract length: Influencity does not require a long term contract. Traackr does.

Transparent pricing: Influencity spells out pricing at each tier and exactly what you get. Traackr gives a minimum price for each of its tiers that start at “from $20,000” for three users. Traackr pricing is based on the number of users, not usage.

Customer satisfaction: Influencity users are highly satisfied. Traackr users give mixed reviews.

Creator IQ

CreatorIQ-homepage

Who is CreatorIQ best for?

CreatorIQ (CIQ) is a premium-priced platform for large enterprises. It includes a full range of features for influencer marketers, including: discovery, campaign management, influencer payments, and custom reporting.

CreatorIQ pros

Customer support: This high-touch and attentive service provider gets high support ratings from its customers.

Strong integrations: CIQ supports 7 social media platforms, and integrates with numerous advertising tools and Shopify.

Private influencer marketplace: With CreatorIQ, you can create a private marketplace of influencers through your brand’s portal.

CreatorIQ cons

Discovery: CIQ’s private network of 15M influencers is on the smaller side compared to some competitors.

High price: The price is steep at $36k/year per Capterra.

Tracking and content capture limitations: CreatorIQ has tracking and content capture limitations that are not a good fit for product seeding, gifting and influencer events content.

No trial: CreatorIQ does not offer a free trial and requires a long-term contract, making it a higher-risk purchase.

How CreatorIQ compares to Traackr

Social platforms: CIQ and Traackr both support 7 social media platforms.

Number of influencers: CIQ has 15M creators in its database. Traackr is reported to have 4M creators.

Influencer vetting: CIQ offers influencer audience insights and demographics. Traackr only offers demographics.

Tracking: Traackr has stronger tracking and content capture features than CreatorIQ. This is important for brands that do product seeding, gifting and influencer events.

Integrations: Traackr integrates with Shopify, Magento, WooCommerce and BigCommerce. CIQ reports an integration with Shopify. It may have more integrations that are not shown on its website.

Upfluence

Upfluence-homepage

Upfluence is an influencer marketing platform beloved by its users for strong searching and filtering of its influencer database. Upfluence offers a range of features to support influencer marketing through all its stages from discovery, automated outreach, CRM, tracking and reporting. Influencer discovery is Upfluence’s strength.

Who is Upfluence best for?

Upfluence is best for brands that work with a small number of influencers due to its small database. It's helpful for brands that do affiliate marketing and for brands that need agency services.

Upfluence pros

Robust search capabilities: Upfluence offers advanced search functionality for its database of a reported 4M pre-approved creators, allowing brands to find influencers using precise criteria across multiple social platforms.

Influencer analytics: Upfluence provides detailed analytics that help brands analyze influencers for selection.

Agency services: If your team needs expertise or extra help to run campaigns, Upfluence offers done-for-you services. Your team can be hands on or hands off.

Affiliate marketing features: Upfluence has strong capabilities for finding and managing influencer affiliates, creating affiliate links, paying influencers, and reporting on affiliates. Users report it’s easy to show the ROI of affiliate campaigns. Upfluence integrates with Shopify, WooCommerce, Adobe Commerce, BigCommerce and Amazon Attribution.

Outreach from your email: Upfluence enables you to outreach from your own email (e.g., Outlook, Gmail)

Blogger discovery: If blog content or reviews are an important part of your influencer marketing strategy, Upfluence has a search feature for finding bloggers.

Upfluence cons

Limited tracking: Upfluence does not track nano influencers. Separately, Upfluence is not a good fit for brands that want to track content for product seeding, gifting and influencer events.

Learning curve: Some users find Upfluence complex and challenging to use, particularly for those new to influencer marketing.

Cost: While it provides extensive features, Upfluence can be expensive, especially for small businesses or startups. The pricing as you scale might not be as transparent or accessible for smaller or midsize companies looking to start or grow influencer marketing without a significant budget.

Limited database: Upfluence’s influencer database is small compared to the competition but influencers are pre-approved. The small number in the database may not be a fit for brands that need niche influencers or who plan to scale up to a large number of influencers.

How Upfluence compares to Traackr

Discovery: Both platforms have small influencer databases for discovery relative to competitors.

Tracking: Traackr has stronger tracking features for unpaid influencers such as product seeding and gifting. Traackr tracks nano-influencers, while Upfluence does not.

Purchase risk: Both platforms require a long-term commitment. Traackr does not offer a free trial. Traackr does offer a free trial.

Pricing: Traackr minimum price starts at $20k per year, a significant difference compared to Traackr, reported to start at $500 per month.

GRIN

GRIN-homepage

Who is GRIN best for?

GRIN is best for large-budget DTC brands who want an all-in-one solution collaborations, and who need a Shopify integration.

GRIN pros

Scalability: GRIN helps DTC brands scale their influencer marketing efforts. If manual processes are the limitation to growing your influencer marketing program, a tool like this helps you work with more influencers without hiring more staff.

Comprehensive features: GRIN offers features for nearly all phases of influencer management from discovery to final reporting.

Excellent customer support: GRIN users gush about their customer support.

Influencer payments: Organizing and making influencer payments through GRIN helps users to keep all payments in one place.

Integration with Shopify: Many customers mention the seamless integration with Shopify through GRIN as a strength.

Outreach and communication with Influencers: GRIN users appreciate the ability to set up communication sequences with influencers including integrated Gmail inboxes, and the organization provided through the influencer relationship management features.

GRIN cons

Discovery features concerns: Some customers are not impressed with GRIN’s newer discovery features.

Tracking: Some users report challenges with accurate tracking of content produced via affiliates and product seeding campaigns. GRIN is not a good fit when product seeding, gifting or influencer events are an important part of your influencer marketing strategy.

Long-term contract required with no free trial: Some customers report being stuck in a long-term contract with GRIN that they want to end.

Learning curve: Some users report GRIN has a learning curve, especially for those new to influencer marketing platforms. Features and analytics can be overwhelming, requiring time to figure out and use effectively.

Limited integrations: While GRIN offers integrations with major e-commerce platforms, users report the integration options are limited compared to other influencer marketing platforms.

How GRIN compares to Traackr

Discovery: Traackr offers stronger influencer discovery features you can find influencers and make good choices in influencer selection. GRIN users are not satisfied with their new discovery features after the changes made in late 2022.

Tracking: Although Traackr has the strong tracking capabilities, som Traackr users report delays in content tracking. Some GRIN users report challenges with accurate tracking of affiliates and product seeding content.

Purchase risk: GRIN requires a long term commitment, does not allow a trial, and is not transparent with pricing. Traackr also requires a long-term commitment but offers a 4 week trial on a case by case basis.

User reviews: Traackr customers are impressed with its influencer discovery, influencer analysis, and performance analytics. GRIN users appreciate its influencer outreach and campaign management features.

HypeAuditor

HypeAuditor-homepage

Who is HypeAuditor best for?

HypeAuditor is best for small to midsize brands who need a discovery tool above all else, but who will also benefit from the additional features built into the price. For brands that need to track Stories, HypeAuditor is not a fit.

HypeAuditor pros

Influencer discovery: Users love the searchable database of 69M creators for finding talent.

Influencer analysis: After filtering the database for influencers, you can analyze them using features like Audience Overlap, Quality Score, and Audience Authenticity.

Shopify integration: Shopify users benefit from the integration which allows them to track influencer conversions and access sales data.

Campaign organization: Store your contracts and pay influencers all from one platform.

HypeAuditor cons

Tracking: HypeAuditor does not track Stories, a potential deal breaker for conversion-focused brands.

No commission payments: HypeAuditor does not offer commission payment functionality.

Small TikTok database: Multiple users reported the number of TikTok influencers in the database was too small.

Team functionality lacking: Lack of multi-user functionality prevents team members from seeing what other team members have done.

Price is high: While initial pricing appears to be low, multiple users report the price as high, as you scale, compared to competitors.

How HypeAuditor compares to Traackr

Discovery: HypeAuditor’s database of 69M is much larger than Traackr’s database. Both tools offer influencer analytics, including audience analytics, to help with the vetting and selection processes.

Content tracking: Hypeauditor does not track Stories. Traackr does track Stories.

Affiliate marketing: Traackr has features and integrations to support affiliate marketing including tracking link creation and payments. HypeAuditor does not.

Ease of use: Multiple Traackr users find the platform difficult to learn and use. HypeAuditor users are generally satisfied with ease of use.

Purchase risk: HypeAuditor with its monthly purchase option has the lower purchase risk. Traackr allows a four week trial on a case by case basis and requires a long-term contract.

Customer reviews: Overall, HypeAuditor users offer praise for its influencer analytics and ease of use. Some mention billing issues and lack of support for TikTok and Twitter.

Traackr users praise its influencer database and integration features. Although some noted difficulties with the platform’s cancellation process and customer support.

How to choose a Traackr alternative

Selecting an influencer platform requires homework. Even if you have an unlimited budget, don’t assume the higher-priced platforms have what you need.

We’ve laid out five steps to help you make the best decision.

Step 1: Define your influencer marketing goals

Identify objectives:

  • What is the focus of most campaigns? What are you trying to accomplish?

Identify your unique requirements:

  • What social media platforms will you use?
  • Is it important for you to automate the tracking and capture of content?
  • Will you be working with a small number of influencers or hundreds to thousands?
  • Do you pay influencers? Or are gifting and seeding an important part of your strategy?
  • Is affiliate marketing an important part of your strategy?
  • What geographic markets do you need to reach?
  • Is product seeding an important part of your influencer strategy?
  • How many new influencers do you need to find and reach out to each year to meet your goals?
  • Will you be importing influencers?

What is/are the most important pains for you to solve:

  • Understanding ROI, automating the tracking of Stories, discovering new influencers, collecting the content, tracking the status of each influencer, capturing the content, reporting, integrating an e-commerce platform?

Step 2: Assess platform features and capabilities

The above baseline information will help determine what features and capabilities are essential, and which you’ll have to evaluate more closely such as:

  • Influencer discovery
  • Campaign management tools
  • Tracking and capturing content
  • Analytics and reporting
  • Integration options

Step 3: Consider usability and support

User interface/ease of use:

  • What does that platform look like? Is there a learning curve? Can you afford the time it will take to get your team trained? Do you have a dedicated user or several users?

Customer support and resources:

  • What level of support is offered? What days and times is live help available? Are any live chat, tutorials, email, or phone support offered? Is there a knowledge-base?

Step 4: Review pricing and scalability

Transparent pricing:

  • Is pricing clear? Are you locked in? Are there any setup fees, monthly or annual subscription costs, and additional charges for premium features?

Scalability:

  • Can the platform grow with your business? It should be able to accommodate a growing number of influencers and campaigns without the price skyrocketing.

Step 5: Read reviews and case studies

Customer feedback:

  • Look at reviews and testimonials from users, especially recent users.

Success stories:

  • Read case studies to help understand how the platform helped a customer achieve their goals or improved their workflows or processes.

Is MightyScout the answer? Try it risk-free.

In an industry with no one-size-fits-all solution, it’s important to identify your biggest pain points and requirements and match them with the tool (or tools) that best meet your needs.

If your strategy includes product gifting or seeding campaigns, you’ll need a strong campaign management and tracking tool–one that tracks when each influencer has posted –– or not –– and pulls in data and content for you, without asking creators to send you their content.

Not all tracking and monitoring tools are the same. MightyScout offers the most reliable influencer management and tracking tools for brands and agencies.

So you can get rid of spreadsheets. You can collect all the influencer content without having to screenshot Stories on the weekend. You can use the content to fuel your ads. And, finally have a reliable model to grow your brand or agency–without needing additional staff.

Get started for free. Or, schedule a call now to see how it works.