Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout fitness model influencers with the kind of loyal, engaged audiences that actually convert.
These aren't your average fitness model influencers — each influencer on this list is outperforming the norm, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Brian is a strong fit for fitness apparel, supplements, and lifestyle brands. He boasts an exceptional 10.45% engagement rate, consistently sharing his authentic gym progress with his followers. His content is a mix of high-quality fitness updates and stylish lifestyle shots, creating an aspirational yet relatable tone. Great campaign ideas would be 'a day-in-the-life using our pre-workout,' 'styling our new activewear for a gym session,' or a 'gym progress check-in.' His authenticity in documenting his fitness journey makes him a trustworthy voice.
Alaink would be an excellent partner for fitness apparel, grooming products, and nutrition brands. With a strong 9.7% engagement rate and median views of over 26k, he effectively reaches a large and dedicated audience. His content is a blend of professional fitness modeling and authentic gym life, presented with a clean and aesthetic visual style. Consider campaigns like 'a get ready with me for a photoshoot featuring our product,' 'showcasing a workout routine in our gear,' or a 'tutorial on posing for fitness photos.' His striking look and clear dedication to fitness make him a standout creator.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Fitness Model Influencers in minutes.
Andrey is a fantastic choice for energy drinks, supplements, and activewear brands that want to tap into the dance-fitness space. His median video views often surpass his follower count, demonstrating incredible reach and a very high 8.75% engagement rate. His content is energetic and fun, centered around viral dance challenges that double as exercise. Campaign ideas include 'fueling his dance practice with our energy drink,' a 'choreographed routine incorporating our product,' or 'a behind-the-scenes look at his exercise regimen.' His dynamic personality and high-energy content are incredibly engaging.
Amau is ideal for hardcore fitness brands, including supplements, gym equipment, and competition prep services. His massive median view count of over 65k far exceeds his follower count, showcasing an exceptional ability to go viral within the fitness community. His content is dedicated to bodybuilding aesthetics and competition, offering a raw and authentic look into the life of a physique athlete. Campaigns could include 'a what I eat in a day featuring our protein powder,' 'a full workout tutorial for competition prep,' or 'a review of our new lifting gear.' His authentic dedication to the sport is his biggest asset.
Fernando is a great fit for fitness and lifestyle brands looking for an authentic, rugged appeal, especially those in apparel or nutrition. His median views of over 16k are strong for his follower size, and as the CEO of a gym, his credibility is built-in. His content uniquely blends gym life with a vaquero/ranch lifestyle, offering a fresh perspective. Consider campaigns like 'a day in the life: from the ranch to the gym,' 'our supplements fueling a tough workout,' or 'styling our athletic wear outside of the gym.' His unique combination of lifestyles makes him a memorable and authentic partner.
José is a great match for fitness and lifestyle brands wanting to convey an aspirational, on-the-go aesthetic. While his engagement rate is low, his median video views of nearly 19k prove his content has significant reach and appeal. He seamlessly integrates fitness into his travel and lifestyle content, making product placements feel natural. Consider campaigns like 'our athletic shorts perfect for a beach workout,' 'staying fit on vacation with our protein bars,' or 'a travel vlog featuring our brand.' His appealing aesthetic and ability to generate views make him a valuable partner.
Julian is an excellent choice for fitness brands that want to reach a broad audience through a creator with mainstream appeal. His 20k+ median video views demonstrate a strong ability to connect with viewers, even with a low formal engagement rate. As an actor and host, he blends professional content with his personal fitness journey, making him relatable. Campaign ideas could be 'how he stays fit for his demanding job with our supplements,' 'a behind-the-scenes look at his workout routine,' or 'integrating our fitness app into his daily life.' His on-camera presence and wide reach are his key strengths.
Perfect for health, wellness, and supplement brands, Jose is a licensed nutritionist and personal trainer. His 16.7% engagement rate reflects a highly dedicated audience that trusts his expert advice. He posts educational content, client transformations, and physique updates with a fun, superhero-themed aesthetic. Consider him for campaigns like 'a day-in-the-life showing product integration,' 'an educational post on supplement benefits,' or 'a workout routine tutorial.' His professional credibility makes him a highly trustworthy fitness authority.
Oscar is an ideal fit for gym apparel, supplements, and workout equipment brands. With a strong 7% engagement rate, his content consistently features high-quality gym photos and physique shots. His feed has a dedicated and motivational tone, perfect for a fitness audience. Campaign ideas include 'showcasing new workout gear,' 'a what's in my gym bag feature,' or 'a supplement review.' His authentic dedication to the gym lifestyle is his standout quality.
A great choice for serious fitness, supplement, and competition-prep brands, Raul is a competitive Men's Physique champion and personal coach. His 6.6% engagement rate comes from an audience inspired by his dedication and expertise. His content revolves around intense training, competition prep, and physique updates with a highly aesthetic and professional look. Consider him for campaigns like 'a tutorial on posing or workout form,' 'a story series on his daily nutrition with your product,' or 'an endorsement for high-performance gear.' His competitive success lends him immense credibility.
Alejandro is a strong fit for modern fitness apparel and lifestyle supplement brands. He has a 6.2% engagement rate and his median views show great reach for his follower size. His content is a mix of gym motivation, physique progress, and urban lifestyle shots, creating an aspirational yet approachable vibe. Campaign ideas include 'integrating a pre-workout into his routine,' 'a get ready with me for the gym video,' or 'a post showcasing how fitness fits into his busy life.' His relatable persona stands out.
Jona is a great choice for lifestyle-focused fitness brands, including apparel, grooming products, and nutritional supplements. His high median views relative to his followers indicate his content reaches a wide audience beyond his subscribers, despite a 4.8% engagement rate. He posts a mix of physique shots, travel content, and trendy lifestyle moments. Consider him for campaigns like 'wearing fitness apparel as a casual outfit,' 'a morning routine featuring a health product,' or 'a travel workout video.' His appeal lies in showcasing fitness as part of a desirable, modern lifestyle.
Vincenzo is a perfect match for fitness studios, athletic apparel, and supplement brands. As a coach for Commando Studio, he has a 4.8% engagement rate from a community that trusts his fitness guidance. His content includes workout tutorials, behind-the-scenes coaching clips, and motivational physique shots, all with an energetic and inspiring tone. Campaign ideas could be 'hosting a branded workout class,' 'a day in the life of a coach story takeover,' or 'demonstrating exercises with your equipment.' His authenticity as a real-world fitness coach makes him a compelling partner.
Emmanuel is a powerhouse for brands seeking massive reach, especially in the lifestyle and travel sectors with a strong fitness undertone. His staggering median views of over 2.5 million per video offer unparalleled visibility. His content, featuring travel, fashion, and frequent physique shots, presents an aspirational and adventurous lifestyle where fitness is a natural component. He's perfect for campaigns like 'a cinematic travel reel featuring activewear,' 'using a protein shake on the go during his travels,' or 'a pack with me for an adventure.' His incredible reach is what makes him truly stand out.
Madeline is a strong fit for fitness apparel, supplement, and healthy food brands. She proudly calls herself a 'gymrat' and shares her authentic weight gaining journey, boasting an impressive 16.61% engagement rate. Her content includes gym try-on hauls, workout videos, and progress updates, maintaining a stylish and motivational tone. She'd be great for campaigns like "a day in the life with her workout routine," "how she incorporates protein into her weight gain journey," or a "gym-to-street style lookbook." Her authenticity and dedication to her fitness goals make her a relatable and inspiring figure.
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