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Free Influencer Marketing Series

Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads

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Top Female Fitness Influencers In New York City

Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout fitness influencers in New York City with the kind of loyal, engaged audiences that actually convert.

These aren't your average fitness influencers — each influencer on this list is outperforming the norm in New York City, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!

#1 Laady Novoa

– @la_novoafit
Engagement
13.86%
Est. Cost
$800-1k
Avg. Views
67.5k
Avg. Likes
4.4k
Avg. Comments
61

Laady is a strong fit for fitness apparel, supplement, and gym equipment brands. She boasts an incredible 13.86% engagement rate, with her video views often doubling her follower count, ensuring high visibility. Her content is an authentic mix of gym workouts and motivational posts, presented with a fun, approachable tone. Consider her for a 'day in the life' takeover, a '30-day workout challenge' series, or a 'gym-ready with [brand]' GRWM video. Her authenticity and high reach make her a valuable partner for brands looking to connect with a dedicated fitness audience.

Laady Novoa Instagram Profile

#2 Funfitnu

– @funfitnu
Engagement
3.45%
Est. Cost
$100-$200
Avg. Views
11.6k
Avg. Likes
1.3k
Avg. Comments
28

This creator is a strong candidate for fitness apparel and accessory brands. She maintains a solid 3.45% engagement rate, showing a dedicated audience connection. Her feed is filled with gym-based workout videos that are straightforward and motivational, showcasing both her strength and style. Potential campaign ideas could be 'testing the durability of our new gear,' 'a weekly workout split using our equipment,' or 'a side-by-side comparison of our different collections.' Her focused, no-frills fitness content presents a clear and authentic brand alignment.

Funfitnu Instagram Profile
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Engagement
12.52%
Est. Cost
$700-$900
Avg. Views
58.2k
Avg. Likes
3.1k
Avg. Comments
148

Ideal for fitness apparel and supplement brands, Jamie's content is authentic and engaging, reflected in her median views (58k) more than doubling her follower count. With a strong 12.52% engagement rate, her feed features straightforward gym workouts with a fun, confident vibe. She'd be great for campaigns like "a full week of workout outfits," "a review of our pre-workout flavors," or "a 'how to stay motivated' Q&A." Her impressive reach beyond her follower base highlights her magnetic content.

Jamie Instagram Profile

#4 Nicole Fabelo

– @nicfabfit
Engagement
6.82%
Est. Cost
$2.5k-$3.2k
Avg. Views
247.6k
Avg. Likes
8.6k
Avg. Comments
49

Nicole is a strong match for edgy fitness apparel and supplement brands targeting dedicated gym-goers. She boasts an impressive reach, with median views of over 247k and a 6.82% engagement rate. Her content is high-energy and fun, often featuring relatable gym moments and intense lifting sessions. Great campaign ideas include "a powerlifting-focused supplement feature," "styling our latest collection for a heavy leg day," or "a humorous 'gym intrusive thoughts' reel." Her vibrant personality and great performance metrics make her a standout choice.

Nicole Fabelo Instagram Profile

#5 Leslie

– @lessucrito
Engagement
3.89%
Est. Cost
$200
Avg. Views
16.9k
Avg. Likes
1.1k
Avg. Comments
46

Leslie is a fantastic fit for fitness apparel and supplement brands aiming for an authentic, gym-focused audience. She has a healthy 3.89% engagement rate and a good view-to-follower ratio of nearly 60%. Her feed is filled with genuine workout videos and progress updates that feel both motivational and attainable. Campaigns like 'My Go-To Pre-Workout Stack' or 'Building Strength, One Rep at a Time' would align well with her content. Her authenticity and solid reach make her a reliable choice for a small brand.

Leslie Instagram Profile
Engagement
5.56%
Est. Cost
$400-$500
Avg. Views
42.0k
Avg. Likes
3.2k
Avg. Comments
13

A great fit for athletic wear and fitness accessory brands, Lay B. motivates her audience with a 'don't let your mind bully your body' philosophy. Her 5.56% engagement rate and strong median views show a highly connected audience. Her feed is packed with effective, no-nonsense workout routines. Campaign ideas could include "a full-body dumbbell workout," "a review of our most durable gym accessories," or "a 'study/life/gym balance' takeover." Her dual identity as a law student and personal trainer makes her both relatable and aspirational.

Lay B. Instagram Profile

#7 Nyla Davis

– @nylaa.dd
Engagement
4.46%
Est. Cost
$200-$300
Avg. Views
18.8k
Avg. Likes
2.3k
Avg. Comments
52

Nyla is the perfect influencer for fitness brands catering to tall women or those seeking an inclusive message. She has a healthy 4.46% engagement rate and creates content that is both empowering and instructional. Her feed showcases a variety of workout styles and stylish gym fits. She would be ideal for campaigns like "the best leggings for tall girls," "a core workout finisher," or "how to build confidence in the gym." Her specific niche as a tall girl personal coach allows for highly targeted and effective collaborations.

Nyla Davis Instagram Profile

#8 Xiomara Gill

– @fitnesswithxiomara
Engagement
3.97%
Est. Cost
$2.8k-$3.4k
Avg. Views
281.5k
Avg. Likes
15.6k
Avg. Comments
111

Xiomara is a powerhouse for fitness and supplement brands looking for significant reach. Her account consistently gets high viewership, with median views over 281k and a solid 3.97% engagement rate. Her content is motivating, featuring running vlogs, gym workouts, and tips for staying hydrated and confident. Campaigns like "a running vlog featuring our hydration supplement," "a GRWM for the gym," or "a tutorial on building a strong back" would perform well. Her journey and motivational tone resonate strongly with her large, engaged audience.

Xiomara Gill Instagram Profile

#9 Mia Cabral

– @miacabral__
Engagement
3.79%
Est. Cost
$200-$300
Avg. Views
18.4k
Avg. Likes
2.9k
Avg. Comments
43

Mia is an excellent choice for fitness brands that also have a strong lifestyle or fashion component. She seamlessly blends gym content with everyday life, showing her 3.79% engaged audience how fitness fits into a stylish, modern routine. Her aesthetic is clean and appealing. Consider her for "a 'gym-to-brunch' outfit reel," "a healthy meal prep recipe," or "a showcase of our new spring collection." Her ability to integrate products naturally makes her a versatile partner.

Mia Cabral Instagram Profile

#10 Jayme Christina

– @crocsandsquats
Engagement
2.04%
Est. Cost
$200-$300
Avg. Views
28.1k
Avg. Likes
1.4k
Avg. Comments
37

Jayme is a strong fit for brands aiming to connect with an audience that values comfort, confidence, and authenticity in their fitness journey. While her engagement rate is 2.04%, her median views are a solid 28k, showing her content performs well. Her feed is filled with effective workouts and relatable gym moments. She would be perfect for "a 'Core & Curves' challenge partnership," "a review of our most comfortable workout sets," or "a tutorial on effective glute exercises." Her approachable and empowering content creates a safe and welcoming space for her followers.

Jayme Christina Instagram Profile

#11 Toni Fine

– @finefitfitness_
Engagement
3.01%
Est. Cost
$500-$600
Avg. Views
51.8k
Avg. Likes
2.7k
Avg. Comments
177

Perfect for fitness brands with a nutrition or wellness product, Toni is an online nutrition coach who helps her audience create a healthy relationship with food. Her 3.01% engagement rate and strong median view count of over 51k indicate a trusting and engaged audience. Her content is a valuable mix of meal prep ideas and workout routines. She's a great choice for campaigns like "a week of healthy meals featuring our product," "a meal prep masterclass," or "a 'workout warrior' routine." Her expertise in nutrition adds a layer of credibility.

Toni Fine Instagram Profile

#12 Natalia Andrea Duque

– @nataduquee
Engagement
2.7%
Est. Cost
$50-$100
Avg. Views
8.3k
Avg. Likes
552
Avg. Comments
38

A perfect match for fitness apps, female-focused athletic wear, and wellness products. She has a 2.7% engagement rate and a consistent median view count of over 8k. Her content primarily consists of workout routines, gym motivation, and physique progress, delivered with a positive and empowering tone. Campaign ideas could be 'a 30-day challenge using our fitness app' or 'styling our new collection for different workouts.' Her clear focus on training and coaching provides an authentic and trustworthy voice for followers.

Natalia Andrea Duque Instagram Profile

#13 Aniyah Smith

– @its_niyahs
Engagement
1.71%
Est. Cost
$350-$450
Avg. Views
45.2k
Avg. Likes
1.6k
Avg. Comments
11

A great fit for fitness and lifestyle brands looking for high-reach video content. While her engagement rate is 1.71%, her median views are an impressive 45k, indicating her content resonates well beyond her immediate followers. Her feed features a mix of full-body workout routines, gym lifestyle GRWMs, and motivational clips. Campaign ideas could include 'a week of workouts in our new gear' or 'a healthy living vlog.' Her relatable approach to fitness and strong video performance make her a valuable partner.

Aniyah Smith Instagram Profile

#14 Francesca Mujica

– @jackeduplawngirl
Engagement
3.48%
Est. Cost
$150-$200
Avg. Views
14.5k
Avg. Likes
2.1k
Avg. Comments
119

An amazing and unique fit for brands focused on strength, durability, and hard work. With a 3.48% engagement rate and over 14k median views, her content captures a loyal audience. As both an IFBB Pro and a professional landscaper, her feed showcases incredible strength and work ethic in two different worlds. Campaign ideas could include 'testing the durability of our workout gear on the job' or 'a day balancing professional landscaping and pro bodybuilding.' Her authenticity and unconventional combination of passions make her stand out powerfully.

Francesca Mujica Instagram Profile

#15 Kayla Delyne

– @kayladelyne
Engagement
1.4%
Est. Cost
$250-$300
Avg. Views
30.6k
Avg. Likes
1.3k
Avg. Comments
12

A great fit for beauty and cosmetics brands that value performance and authenticity. While her engagement rate is 1.4%, her median views of over 30k demonstrate a strong reach beyond her follower count. Kayla's content is a relatable mix of 'gym-proof' makeup tests, workout videos, and funny couple content. Consider her for campaigns like 'testing our long-wear foundation during a HIIT session' or 'a GRWM for a gym date.' Her authentic blend of fitness and beauty makes her a credible voice for products that last.

Kayla Delyne Instagram Profile
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Free Guide
Struggling to Find Female Fitness Influencers In New York City?

Get our free 2025 guide packed with top tools and tactics to find hundreds of Female Fitness Influencers in New York City in minutes.