Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout fitness influencers in New York City with the kind of loyal, engaged audiences that actually convert.
These aren't your average fitness influencers — each influencer on this list is outperforming the norm in New York City, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Laady is a strong fit for fitness apparel, supplement, and gym equipment brands. She boasts an incredible 13.86% engagement rate, with her video views often doubling her follower count, ensuring high visibility. Her content is an authentic mix of gym workouts and motivational posts, presented with a fun, approachable tone. Consider her for a 'day in the life' takeover, a '30-day workout challenge' series, or a 'gym-ready with [brand]' GRWM video. Her authenticity and high reach make her a valuable partner for brands looking to connect with a dedicated fitness audience.
Preston is an excellent and cost-effective partner for fitness, wellness, and men's grooming brands. With a strong 9.01% engagement rate, he offers a unique angle as a Broadway actor who relies on peak physical condition for his performances. His content blends behind-the-scenes theater life with his fitness regimen, creating an authentic and engaging narrative. Campaigns could include 'the workout that powers my performance,' 'my pre-show fitness routine,' or a post on 'staying fit between shows.' His unique story and dedicated audience make him a standout choice.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Fitness Influencers in New York City in minutes.
Mouhamadou is a strong fit for fitness equipment, apparel, and nutrition brands. He boasts an incredible 25.15% engagement rate, consistently creating high-energy workout reels. His content is motivational and instructional, showcasing various gym exercises with a powerful aesthetic. Consider him for a 'Day in the Life of a Coach' video, a 'Top 5 Back Exercises' tutorial, or an 'At-Home Workout with Yesoul' feature. His authenticity as a coach and nutritionist makes his recommendations highly credible.
Fitvik is ideal for brands in fitness, supplements (like Bucked Up), and active lifestyle products. His impressive 10.01% engagement rate is matched by median views almost equal to his follower count, showcasing exceptional reach. His content is a mix of intense calisthenics, gym training, boxing, and running, often with a raw, motivational tone. We suggest campaigns like 'Unleash Your Strength with [Product],' a 'Calisthenics for Beginners' series, or a 'Day in the Life' feature that includes his passion for motorcycles. His dedication to a multifaceted active lifestyle is what makes him unique.
Alec is a unique fit for fitness, wellness, and lifestyle brands that appreciate a versatile creator. He maintains a 6.02% engagement rate and a strong view-to-follower ratio of over 60%. His content blends intense gym workouts and physique updates with his life as a Broadway performer, creating an interesting narrative around functional strength. Campaign ideas include 'Strength for the Stage,' a 'Workout Routine for Busy Performers,' or a 'Day in the Life' balancing fitness and theatre. His unique position as a Broadway dancer and bodybuilder makes him a compelling and authentic voice.
Perfect fit for fitness apparel, supplements, and wellness brands. He has a stellar 16.25% engagement rate, and his median views of over 45k far exceed his 34k follower count, showing great reach. His content is a mix of high-intensity workout reels, training tips, and authentic moments that showcase his coaching expertise. Consider him for campaigns like "a day in the life of a trainer," "product-integrated workout tutorials," or a "health optimization challenge." His combination of credentials and engaging content makes him a highly credible and effective partner.
A strong choice for fitness apparel and men's grooming brands. Ryan maintains a solid 4.88% engagement rate, with his median views reaching nearly 20k, indicating his content resonates well with his audience. His feed features high-quality, aesthetic shots that highlight a fit physique in both lifestyle and gym settings. Campaign ideas could include "showcasing athletic apparel in urban environments" or a "get ready with me routine for the active man." His striking aesthetic and confident presence make him stand out.
An ideal partner for endurance sports gear, nutrition products, and athletic apparel brands. Bobby has a healthy 3.87% engagement rate, but his standout metric is a median view count of over 28k, which shows his content has a strong reach to a wider audience. His feed authentically documents his journey as an Ironman athlete, featuring running content, race recaps, and sponsored posts that feel natural. He'd be great for campaigns like "fueling for race day," "testing new running shoes on NYC streets," or "a week of Ironman training." His dedication and relatable tone make his content highly engaging.
Perfect for tech-forward fitness and wellness brands, like those specializing in wearables, recovery gear, or smart equipment. Though his engagement is 1.47%, he has a great view-to-follower ratio with over 16k median views. As a YouTuber focused on health and tech, he creates high-quality, informative content about his experiences with marathons, HYROX, and bio-hacking tools like ice baths. Campaign ideas could be "a deep-dive review of a fitness wearable" or "a 'train with me for HYROX' video series." His analytical and well-produced content style positions him as a credible expert at the intersection of fitness and technology.
A solid choice for fitness and lifestyle brands looking for an authentic NYC-based creator. With an engagement rate of 2.42% and median views topping 25k, his content reaches a significant audience. His feed is a relatable mix of gym sessions, workout clips, and everyday life in the city, striking a great balance between aspirational fitness and authenticity. He would be great for campaigns like "a day in my life: balancing fitness and city living" or "my favorite gym essentials." His genuine approach makes his content feel trustworthy and engaging.
Perfect for sports nutrition, athletic apparel, and basketball-specific training gear. Will has a 2.27% engagement rate and an excellent median view count of over 18k, which is over 60% of his follower base, indicating a highly engaged niche audience. His content is hyper-focused on basketball fitness for the "corporate hooper," providing valuable drills, workouts, and product recommendations. Consider him for "fueling your after-work court session with [product]," "a review of high-performance basketball shorts," or "a training vlog series." His unique niche and role as a founder of a supplement company make him a credible and targeted partner.
A great fit for meal prep services, health supplements, and fitness brands. He boasts an incredible median view count of over 70k, which is more than his follower count, demonstrating massive reach with his 2.09% engagement rate. His content uniquely blends his expertise as a Doctor of Pharmacy with his passion for cooking and fitness, creating a trustworthy and engaging platform. He'd be ideal for campaigns like "a pharmacist's guide to healthy eating," "meal prep hacks for the busy professional," or "flexing with our new performance gear." His professional background and high-performing content make him a standout choice.
A great fit for fitness supplements, apparel, and lifestyle brands that don't take themselves too seriously. He has a lower 1.5% engagement rate, but an incredible median view count of nearly 25k, almost matching his follower count, which proves his massive viral potential. His content is a unique blend of comedy, fitness, and food, making him highly relatable and entertaining. Consider him for "a funny take on pre-workout energy," "the ultimate post-workout burger," or "a day of balancing workouts and life's pleasures." His humor and authenticity make him stand out.
A fantastic and unique choice for fitness supplements, apparel, and brands targeting the anime/gaming community. While his engagement rate is 1.28%, his median views are strong at over 33k, showing solid reach. His content cleverly merges the worlds of intense bodybuilding and popular anime cosplay, creating a highly engaged and dedicated niche audience. He would be perfect for campaigns like "the ultimate workout to become a real-life anime hero," "fueling up for a cosplay convention," or "anime-inspired gym wear." His "Brolic" brand and unique positioning make him a memorable and effective partner for reaching a passionate audience.
This creator is a strong candidate for fitness apparel and accessory brands. She maintains a solid 3.45% engagement rate, showing a dedicated audience connection. Her feed is filled with gym-based workout videos that are straightforward and motivational, showcasing both her strength and style. Potential campaign ideas could be 'testing the durability of our new gear,' 'a weekly workout split using our equipment,' or 'a side-by-side comparison of our different collections.' Her focused, no-frills fitness content presents a clear and authentic brand alignment.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Fitness Influencers in New York City in minutes.