Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout fashion influencers in Germany with the kind of loyal, engaged audiences that actually convert.
These aren't your average fashion influencers — each influencer on this list is outperforming the norm in Germany, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Perfect for fitness apparel, men's grooming, and lifestyle brands. His 9.28% engagement rate is very strong, and with median views of over 28k, he effectively reaches a large portion of his 50k followers. His content blends fitness, travel, and fashion, showcasing an aspirational yet attainable lifestyle. Suggested campaign ideas include "A doctor's guide to staying fit with [brand]" or "Styling our workout gear for a day out." His profession as a doctor adds a unique layer of credibility to his fitness content.
A perfect match for brands at the intersection of fitness, fashion, and lifestyle. With an engagement rate of 3.09% and median views over 16k, he connects well with his audience. Luca's content is an aesthetic blend of gym workouts, stylish outfits, and scenic travel, presenting fitness as an integral part of a modern, vibrant life. Campaign ideas include "Workout gear that looks good in and out of the gym" or "Staying active while traveling with [brand]." His strength lies in making fitness look stylish and accessible.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Male Fashion Influencers in Germany in minutes.
Kriss is perfect for streetwear, urban, and youth-focused fashion brands. He boasts a powerful 9.25% engagement rate, and his median view count of nearly 30,000 is incredible for his follower size, suggesting his content frequently goes viral. His feed is a consistent stream of edgy, streetwear aesthetics, focusing on baggy silhouettes, layering, and outfit checks. Campaign ideas could include "a 'GRWM for a day in Berlin' video" or a "'Top 5 Sneaker Rotations' feature." His authentic street style and exceptional reach make him a standout choice.
Malik is a strong fit for edgy, custom, and designer streetwear brands. While he has a 4.61% engagement rate, his median views are astronomical at over 82,000, exceeding his follower count and indicating massive viral potential. His content is centered around his unique custom fashion designs, showing both the creative process and the final pieces. Campaign ideas could be a "'Design a custom piece using our new collection' challenge" or a "'Behind the Seams' story." His unique perspective as a designer and creator lends significant authenticity to his content.
Omer is a great choice for modern streetwear and casual men's fashion brands. His 4.42% engagement rate is supported by a very strong median view count of over 50,000, demonstrating that his content has significant reach beyond his followers. He focuses on clean, aesthetic outfit checks, sneaker unboxings, and hairstyle content. Campaign ideas could include a "'week of outfits' reel series" or a "'styling our wardrobe staples' post." His experience running his own clothing brand adds an authentic and knowledgeable voice.
Nathanael is ideal for brands specializing in classic menswear with a contemporary twist. He has a solid 3.75% engagement rate, and his median views of over 53,000 are exceptionally high for his follower count, highlighting strong audience interest. His content has a sophisticated, clean aesthetic, often featuring flared trousers, loafers, and timeless pieces. Campaign ideas could include "'Styling one blazer three ways'" or a "'European summer style guide'." His distinctive and polished look makes him a memorable partner.
Philipp is a perfect match for luxury fashion and travel brands. While his 3.46% engagement rate is solid, his median view count of over 980,000 is nearly nine times his follower count, promising unparalleled reach. His content is a stunning showcase of 'quiet luxury,' featuring aesthetic escapes and high-end hotel experiences that provide a beautiful backdrop for fashion. We suggest campaigns like "'a weekend travel diary featuring the collection'" or "'the ultimate luxury travel essentials'." His incredibly high viewership and sophisticated aesthetic make him a top-tier choice.
Cedric is a great choice for streetwear and Y2K-inspired fashion brands. He maintains a 3.06% engagement rate, and his impressive median view count of over 12,000 is a significant portion of his follower base, signaling high reach potential for a smaller creator. His content consists of trendy outfit checks and reels that showcase his casual, on-trend style. We suggest campaign ideas like "'styling a full look from our new collection'" or a "'get ready with me' video." His youthful energy makes him a relatable partner for a younger demographic.
Arnald is an excellent fit for classic and vintage-inspired menswear brands looking for an artistic touch. While his engagement rate is 2.3%, his median views of over 13,000 are very strong for his follower size, showing his content resonates with a broad audience beyond his immediate followers. He has a highly curated, cinematic aesthetic focused on classic silhouettes and timeless style. Campaign ideas could include "'a guide to building a capsule wardrobe'" or a "'70s inspired lookbook'." His unique, film-like content quality makes him a standout creator.
Sebastian is a great fit for brands at the intersection of fashion, fitness, and lifestyle. Although his 1.61% engagement rate is lower, his median views are an impressive 60,000, demonstrating an excellent view-to-follower ratio of over 50%. His content fluidly combines gym motivation with stylish casualwear and his personal brand, @broken.hearts.clo. We'd suggest a "'gym-to-street style transition' reel" or a "'pack with me for a wellness weekend' story." He stands out for his entrepreneurial spirit and authentic blend of fitness and fashion content.
Philipp is a fantastic choice for trendy streetwear and casual fashion brands targeting a younger audience. His 1.51% engagement rate is deceptive, as he commands an excellent view-to-follower ratio of over 45% with more than 12,000 median views. His content is full of stylish GRWMs, outfit rotations, and streetwear inspiration. Consider campaigns like "'a TikTok-style outfit transition reel'" or a "'how to style camo pants' guide." He's a great value micro-influencer with proven reach and a relatable style.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Male Fashion Influencers in Germany in minutes.