Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout fashion influencers in Germany with the kind of loyal, engaged audiences that actually convert.
These aren't your average fashion influencers — each influencer on this list is outperforming the norm in Germany, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Valeria is a perfect match for e-girl, anime-inspired, and gamer-centric fashion brands. Her content's reach is impressive, with median video views of 112k, almost perfectly matching her follower count, and a strong 5.4% engagement rate. Her feed is a vibrant mix of cosplay, stylish e-girl outfits, and gaming culture, presented with a playful 'uwu' aesthetic. Campaign ideas could include 'styling our clothes for a Twitch stream,' a 'Tokyo-inspired lookbook,' or a 'cosplay meets streetwear' photo set. Her authentic connection with the gaming and anime community makes her a valuable partner for brands looking to tap into this market.
Lisa is a unique and powerful choice for streetwear or automotive-themed fashion brands looking to reach a dedicated niche audience. While her engagement rate is 1.5%, her true reach is explosive, with median video views of over 63k—more than double her follower count. Her content is centered around the classic car scene, where she seamlessly integrates streetwear and casual fashion. Campaign ideas like 'the perfect driving outfit,' a 'get ready for a car meet' reel, or a photoshoot with her classic Mercedes would be highly effective. Her standout ability to create viral content within a passionate community makes her an exceptional partner for authentic, niche marketing.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Fashion Influencers in Germany in minutes.
Anita is an excellent fit for classic, vintage, and avant-garde fashion brands targeting a mature and sophisticated audience. She has a strong 4.7% engagement rate and her video content reaches over 5,000 viewers on average. Her feed is distinguished by its exclusive use of black and white photography, creating a timeless, artistic, and high-fashion aesthetic. Campaign ideas could include 'a black and white film-style video showcasing a classic trench coat,' a 'behind-the-scenes of an artistic photoshoot' story, or a 'styling timeless pieces' carousel post. Her unique artistic direction and focus on the 'best-ager' demographic make her a standout and memorable choice.
Zoë is a great choice for fashion, beauty, and lifestyle brands looking for a professional and polished image. As a model and actress, she has a good 4.5% engagement rate and her video views consistently reach over 14,000. Her content is a mix of high-fashion photoshoots, beauty close-ups, and travel lifestyle imagery, all with a very professional feel. Campaign ideas include a 'get the look' tutorial for a red carpet event, a 'day in the life of a model' vlog, or a high-end editorial shoot featuring the brand's products. Her professional modeling experience brings a high-fashion, aspirational quality to her content.
Nour is a fantastic fit for family-oriented fashion, lifestyle, and beauty brands. Her reach is phenomenal, with median video views of over 57k, which is more than 150% of her follower count, alongside a solid 4.4% engagement rate. Her content authentically blends family life with fashion and beauty, creating relatable try-on hauls, outfit ideas, and lifestyle vlogs. Great campaign ideas include 'styling a full family look for a day out,' a 'mom-and-baby matching outfits' post, or a 'quick and easy makeup routine for busy moms.' Her exceptional reach and authentic integration of products into her family life make her a powerful and trustworthy voice.
Isabella is a prime choice for edgy streetwear and youth-focused fashion brands. She has incredible reach, with median video views of 27.5k surpassing her follower count, and a good 3.9% engagement rate. Her content is defined by on-trend streetwear, creative hairstyles, and an edgy aesthetic, with some posts demonstrating massive viral potential. Campaigns like a 'styling a full streetwear fit' video, a 'get ready with me for a music festival' reel, or a 'top 5 sneaker pickups' post would perform well. Her ability to create viral content and her strong connection with the streetwear scene make her a high-impact partner.
Janett is a strong choice for minimalist, aesthetic-driven fashion, fitness, and lingerie brands. She maintains a solid 3.5% engagement rate, with her videos reaching over 2,500 viewers. Her content is a beautifully curated 'aesthetic moodboard,' showcasing clean looks, fitness wear, and sophisticated lifestyle content. Consider campaigns like 'a minimalist lookbook,' 'how to create an aesthetic feed with our products,' or a 'day in my life' vlog featuring the brand. Her highly curated and visually appealing feed makes her stand out for brands that value a strong aesthetic.
Mrs. Lilith is a strong fit for alternative, gothic, and streetwear fashion brands. She boasts a very high engagement rate of 8.3%. Her content features a dark, edgy aesthetic, showcasing her heavily tattooed style through high-quality photography. Campaign ideas could include 'styling our latest darkwear collection,' a 'get ready with me for a metal concert' video, or a 'tattoo-friendly fashion haul.' Her authenticity and strong, unique aesthetic make her stand out to a dedicated niche audience.
Lena is a great choice for fashion brands looking for a professional model to showcase their clothing. She has a good engagement rate of 3.5% on her fashion-focused content. As a model, her feed is a portfolio of high-quality, editorial-style photoshoots in various settings, from studio to location. Campaign ideas could include a 'behind the scenes of a photoshoot' reel, a 'styling our new collection for a model casting' post, or a collaborative lookbook. Her professional modeling experience brings a high-fashion, aspirational quality to her content.
Nidelle is an ideal partner for modern, chic, and streetwear fashion brands seeking a polished aesthetic. She maintains a healthy engagement rate of 4.9%. Her content consists of clean, high-fashion streetwear looks, often presented in creative photo collages and editorial-style shoots. Suggest campaign ideas like 'a day in Düsseldorf featuring our new collection,' a 'how to style one item three ways' reel, or an 'unboxing and first impressions' story series. Her sophisticated and aspirational style gives her an authoritative voice in the fashion space.
Miriam is a great fit for casual, everyday fashion brands, especially those targeting young moms. She has a healthy 3.8% engagement rate. Her content theme is relatable 'cool mom' style, featuring everyday outfits, her life with her daughter, and her tattoos. Campaign ideas could include a 'mommy and me outfits' post, 'styling comfortable and chic looks for a busy day,' or a 'favorite casual finds' reel. Her authentic and down-to-earth approach to fashion and motherhood makes her highly relatable.
Jasmin is a solid fit for trendy, casual, and tattoo-friendly fashion brands. She maintains a good engagement rate of 3.4%. Her content showcases her personal style, which is a mix of trendy and casual looks, complemented by her tattoos. Campaigns could include 'styling an everyday look,' a 'get dressed with me' video, or a post on 'how to style tattoos with fashion.' Her approachable style and authentic presence make her a relatable choice for a broad audience.
Madeline is a strong fit for fitness apparel, supplement, and healthy food brands. She proudly calls herself a 'gymrat' and shares her authentic weight gaining journey, boasting an impressive 16.61% engagement rate. Her content includes gym try-on hauls, workout videos, and progress updates, maintaining a stylish and motivational tone. She'd be great for campaigns like "a day in the life with her workout routine," "how she incorporates protein into her weight gain journey," or a "gym-to-street style lookbook." Her authenticity and dedication to her fitness goals make her a relatable and inspiring figure.
Perfect for fitness apparel, men's grooming, and lifestyle brands. His 9.28% engagement rate is very strong, and with median views of over 28k, he effectively reaches a large portion of his 50k followers. His content blends fitness, travel, and fashion, showcasing an aspirational yet attainable lifestyle. Suggested campaign ideas include "A doctor's guide to staying fit with [brand]" or "Styling our workout gear for a day out." His profession as a doctor adds a unique layer of credibility to his fitness content.
A perfect match for brands at the intersection of fitness, fashion, and lifestyle. With an engagement rate of 3.09% and median views over 16k, he connects well with his audience. Luca's content is an aesthetic blend of gym workouts, stylish outfits, and scenic travel, presenting fitness as an integral part of a modern, vibrant life. Campaign ideas include "Workout gear that looks good in and out of the gym" or "Staying active while traveling with [brand]." His strength lies in making fitness look stylish and accessible.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Fashion Influencers in Germany in minutes.