Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout beauty influencers in Los Angeles with the kind of loyal, engaged audiences that actually convert.
These aren't your average beauty influencers — each influencer on this list is outperforming the norm in Los Angeles, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Sandy Arevalo is a strong fit for beauty, fashion, and Latina lifestyle brands that celebrate bold self-expression and relatable glam. With a 8.6% engagement rate, her content showcases casual GRWM videos, statement makeup looks, and confident outfit styling, often set to trending audio and upbeat energy. She's a natural partner for makeup drops, fashion collabs, and everyday Latina beauty campaigns that value realness and flair. Campaign ideas include "Chica On the Go," "Get Ready with Sandy," or "Beauty Looks That Slay IRL." Sandy's charm lies in her effortless confidence, raw editing style, and strong community connection — making her stand out as a voice her audience trusts and roots for.
Kelly is a strong fit for bold beauty, Y2K fashion, and Gen Z-focused streetwear brands that embrace maximalism and high-energy aesthetics. With a 5.0% engagement rate, her content radiates confidence and edge—often blending glam makeup looks, glossy lips, and slick hairstyles with statement accessories and playful filters. Her feed features GRWMs, mirror selfies, and reels that highlight her distinct style and personality, making her an ideal partner for cosmetics, fast fashion, and haircare brands looking to drive hype and visual impact. Campaign ideas include "Main Character Energy," "Glossed & Ready," and "Style It Your Way." Kelly stands out for her unapologetic self-expression, on-trend styling, and ability to turn any post into a moodboard-worthy moment.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Beauty Influencers in Los Angeles in minutes.
Sabrina Marie is a strong fit for clean beauty, haircare, and minimalist fashion brands aiming to connect with Gen Z and Millennial women who value effortless elegance and natural confidence. With a 4.6% engagement rate, her content showcases dewy, glowing skin, subtle glam, and soft, wearable hairstyles — often shared through GRWM videos, product breakdowns, and casual, relatable storytelling. She's an ideal partner for skincare drops, curly hair product campaigns, and soft glam collaborations that want authenticity and high relatability without sacrificing style. Campaign ideas include "Curly Hair Essentials," "Skin First, Makeup Second," and "Soft Looks, Bold Confidence." Sabrina's polished yet laid-back vibe and genuine product love make her a standout for brands seeking high-quality, everyday content that feels both aspirational and approachable.
Shelby Ann Bell is a strong fit for clean beauty, effortless fashion, and wellness brands looking to connect with audiences who value simplicity, softness, and authenticity. With a 4.1% engagement rate, her content showcases neutral-toned makeup looks, cozy everyday outfits, and candid moments of self-care — all captured in a warm, approachable tone. Her feed features natural GRWM videos, no-makeup makeup tutorials, and seasonal outfit snaps that feel genuinely lived-in, not overly polished. Shelby would thrive in product seeding campaigns, minimalist skincare features, or casual fashion partnerships that lean into comfort and relatability. Campaign ideas include "Slow Mornings with Shelby," "Everyday Essentials," or "Cozy Girl Fall." Her quiet confidence, consistent aesthetic, and personal storytelling make her an ideal creator for brand campaigns seeking a grounded, real-life vibe.
Gina Marí is a strong fit for clinical skincare, luxury beauty, and wellness brands that prioritize efficacy, education, and aesthetic credibility. With a 3.6% engagement rate, her content leans heavily into professional-grade skincare expertise, behind-the-scenes treatment moments, and polished visuals that reflect her status as a trusted esthetician to high-profile clientele. Her feed showcases skincare tutorials, in-clinic demonstrations, and product-focused reels — all presented with a clean, elevated tone that speaks to beauty enthusiasts seeking real results. She's an ideal partner for high-performance skincare campaigns, in-depth ingredient spotlights, and collaborations that require authority and trust in the derm-skincare space. Campaign ideas include "Expert Skincare Secrets," "What Your Esthetician Recommends," and "Red Carpet Ready Skin." Gina stands out for her credible, educational tone and the authentic luxury she brings to every post — perfect for brands seeking substance and sophistication.
Silva is a strong fit for bold beauty brands, makeup lines, and glam-forward skincare campaigns looking to tap into high-impact visual storytelling. With a 4.2% engagement rate, her content showcases dramatic eye looks, sculpted glam, and vibrant color palettes, often paired with striking transitions and close-up beauty shots. Her feed is packed with tutorials, quick glam reels, and transformation clips that highlight her makeup artistry — from cut creases to full-face festival looks. Her tone is confident and trend-savvy, making her ideal for product launches, campaign reels, and bold beauty features. Campaign ideas include "Transformation Tuesdays," "Full Glam in 60 Seconds," and "Festival Ready Faces." What makes Silva stand out is her technical skill paired with a visually captivating feed — delivering artistry with personality, every time.
Stephanie is a strong fit for luxury beauty, fashion, and lifestyle brands that lean into elevated minimalism and quiet luxury aesthetics. With a 2.6% engagement rate, her content showcases serene, editorial-quality visuals — often featuring curated outfits, subtle makeup, and soft neutral tones that reflect an aspirational yet approachable lifestyle. Her feed is anchored in thoughtful flatlays, travel moments, and candid glimpses into daily routines, making her ideal for skincare spotlights, capsule wardrobe collaborations, and luxury travel partnerships. Campaign ideas include "A Day in Soft Neutrals," "Skincare Rituals at Golden Hour," or "Elevated Everyday with Essentials." Stephanie stands out for her refined visual storytelling and calming, polished tone — bringing timeless sophistication to every piece of content she shares.
Fatima Najem is a strong fit for modest fashion, lifestyle, and beauty brands that prioritize elegance, family values, and everyday wearability. With a 2.3% engagement rate, her content centers around graceful outfit styling, family snapshots, and beauty — captured through mirror selfies, outfit breakdowns, and natural lighting. She's a great match for brands running modest fashion launches, skincare or makeup lines with halal certification, and lifestyle campaigns that celebrate motherhood and home-centered beauty. Campaign ideas include "Modest Glam Moments," "My Everyday Elegance," or "Weekend Looks with Fatima." Her relatable tone, consistent visual style, and clear audience connection make her a compelling partner for brands seeking authenticity.
Destiny Luna is a strong fit for bold beauty, streetwear, and alt-fashion brands that resonate with unapologetic self-expression and Gen Z edge. With a 1.7% engagement rate, her content is infused with experimental glam looks, vibrant color stories, and a confident, high-gloss aesthetic. Her feed features close-up beauty shots, bold lip and eye makeup, and curated selfies with artistic styling — making her a standout for makeup campaigns that embrace individuality and punchy visuals. She's a great fit for statement-driven campaigns like "Loud Looks, Louder Confidence," "Alt-Girl Beauty Edits," or "Power Lip Energy." Destiny's fearless aesthetic, striking visuals, and rebellious vibe make her a compelling choice for beauty brands looking to push boundaries and create scroll-stopping content.
Tatia is a strong fit for skincare, minimalist beauty, and lifestyle brands that emphasize clean aesthetics and intentional routines. With a 5.9% engagement rate, her content leans into a quiet luxury vibe—pairing soft-focus textures, soothing tones, and calming compositions. Her feed blends close-up skincare shots, curated self-care moments, and airy visuals that feel both editorial and personal. She's well-suited for skin-first campaigns, wellness partnerships, and brand activations focused on simplicity, glow, and daily rituals. Campaign ideas include "My Skincare Shelf," "Unwind With Me," or "Soft Start to the Day." Tatia's serene aesthetic and her eye for detail make her stand out as a creator who delivers thoughtful, brand-aligned content with authenticity.
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