Modash vs. Upfluence: Which Is the Better Influencer Marketing Platform in 2024?

Modash and Upfluence are two well-known influencer marketing platforms. Both are praised for their influencer discovery and influencer analytics features. But that's where the similarities end. Learn about differences in their database size, important features, and costs.

Our comparison table may surface a quick winner for you. But if not, we’ll dig into the details and also introduce a third option called MightyScout.

Modash vs. Upfluence: Overview

Modash

What is Modash?

Modash is a newer influencer marketing tool with specialized features. It’s not quite an all-in-one platform, but it's praised by users for the features it offers: a large, searchable database of 250M global influencers, influencer analytics for vetting, influencer tracking and influencer payments.

Who is Modash best for?

Modash is best for in-house marketers of growing brands, especially those that target global or niche consumer audiences.

Modash strengths

Discovery: Modash offers multiple ways to find creators. Search the database of 250M creators by any niche or location worldwide, for Instagram, TikTok and YouTube influencers. Use the look alike tool to find more influencers like the ones who perform well for you. Or, import your customer email list to find influencers with a matching email.

Influencer analysis: Evaluate influencers before reaching out to ensure they meet your criteria for historical performance and/or audience fit.

Tracking: Track influencer status so you know who has shared content and auto-capture influencer content, including Stories.

Pricing: Monthly, tiered pricing options are available and no long-term contract is required. Trial is available before you purchase.

Modash weaknesses

Limited features: Modash is a newer entrant to the influencer marketing industry and is building out features beyond finding influencers, analyzing and tracking them. Modash is missing or has limited support for bulk outreach to influencers, influencer relationship management, and affiliate support.

Outreach: Modash does not help you reach out to a large number of influencers.

Data accuracy concerns: Some customers have expressed concerns about Modash's data accuracy.

Upfluence

What is Upfluence?

Upfluence is an influencer marketing platform loved by its users for strong influencer discovery and influencer analysis features.

Upfluence supports influencer marketing through all its stages from finding and analyzing influencers, influencer relationship management, campaign management, influencer tracking, influencer affiliates, and reporting. Finding and analyzing influencers is Upfluence’s strength.

Who is Upfluence best for?

Upfluence is best for brands that need a smaller number of influencers due to the limited size of its database. While not shared publicly, the database size is reported to be 4M.

Upfluence is also a fit for brands with limited expertise or manpower. Its agency services can help support your team.

Upfluence strengths

Discovery: Upfluence offers advanced search functionality, allowing brands to find influencers using precise criteria across multiple social platforms.

Influencer analytics: Upfluence provides detailed influencer analytics to help brands analyze influencers for selection.

Agency services: If your team needs extra help to run campaigns, Upfluence offers done-for-you campaign services. Your team can be hands-on, or hands-off.

Affiliate marketing features: Upfluence has strong capabilities for finding and managing influencer affiliates, creating affiliate links, paying influencers, and reporting on affiliates. Users report it’s easy to show the ROI of affiliate campaigns. Upfluence integrates with Shopify, WooCommerce, Adobe Commerce, BigCommerce and Amazon Attribution.

Blogger discovery: If blog content or reviews are an important part of your influencer marketing strategy, Upfluence has a search feature for finding bloggers.

Upfluence weaknesses

Limited tracking: Upfluence cannot track nano influencers. It also has some challenges with accurate tracking of content produced via affiliates and product seeding campaigns.

Learning curve: Some users find Upfluence complex and challenging to use, particularly those new to influencer marketing.

Cost: While it provides extensive features, Upfluence can be expensive, particularly for small businesses or startups. The pricing might not be as transparent or accessible for smaller or mid sized companies looking to start or grow influencer marketing without a significant budget.

Limited database: Upfluence’s influencer database is small compared to the competition. The small number of influencers may not be a fit for brands that need niche influencers or who plan to scale up to a large number of influencers.

Outreach: Upfluence enables you to outreach from your own email (e.g., Outlook, Gmail) but it lacks automated email sequencing. So, if you want to send follow-up emails when reaching out to influencers, this will require a manual process.

Modash vs Upfluence

Features

End to end

Upfluence offers a broader range of services, including discovery, influencer analytics, CRM, campaign management, tracking (except nanos), campaign analytics, reporting, Shopify integration, affiliate tracking, and done-for-you agency services. Whereas Modash is a specialized tool offering fewer but stronger features including discovery, influencer analytics, and tracking.

winner: Depends on your goal. Do you need an end-to-end platform with more features like Upfluence? Or, are you looking for strong influencer discovery, influencer vetting analytics and/or tracking like Modash offers?

Discovery

Modash offers a searchable database of 250M influencer making it a good fit for brands needing a large number of influencers. It's also a good fit for brands working with niche influencers which are harder to find. Upfluence offers a searchable database of 4M.

winner: Modash

Outreach

Modash does not offer a bulk influencer outreach feature, recommending instead a more personalized approach.

Upfluence offers bulk outreach, but it does not automate the sending of follow-up emails, requiring extra work (or an additional tool). This means any follow-up emails require extra work.

TIP: If you are reaching out to influencers in bulk, it makes sense to also automate your follow-up emails (also know as sequencing). An alternative for email outreach is to use a cold email sending tool (such as Instantly.ai) to send emails in bulk and to automate follow-ups for the influencers who don't reply to your first email.

winner: Upfluence

Influencer tracking

Upfluence has limitations with tracking influencers and content capture. - Upfluence does not track the status of nano influencers or auto-capture their content.
- Upfluence also has limitations for tracking influencers and capturing content for product seeding, gifting and influencer events.

Modash has the stronger tracking capabilities, with no reported limitations.

winner: Modash

Influencer affiliate support

Upfluence has the stronger affiliate marketing support: integrating with more e-commerce platforms, creating affiliate links, paying influencers commission, and reporting on affiliates.

winner: Upfluence

Ease-of-use

Modash gets high ratings for ease of use. Most users find the site to be easy to set up and easy to use. Upfluence users were mixed in their feedback.

A review by Influencer Marketing Hub said Upfluence can be “too complex and overwhelming for influencer marketing newbies.” Other users mention an easy to use interface for Upfluence.

winner: Modash

Pricing

While Upfluence does not transparently share pricing, some users report the lowest rate to be $500/month. Some report the cost to be steep especially for smaller brands and budgets.

Modash shares its lowest price at $99/month (annual billing) or $120 per month (monthly billing). But note, there is a credit system associated with some services, and some users report the cost to be expensive.

winner: No clear winner

Customer support

Modash users are positive about its customer support.

Upfluence users are mixed about its support.

winner: Modash

2024 customer reviews

We've selected the two most recent reviews for Modash and Upfluence on Capterra at the time of publishing.

Upfluence reviews on Capterra:

Samuel P, a CMO, on April 4, 2024 rated Upfluence at 3.6 out of 5, stating:

The strongest [Upfluence feature] is their ability to [filter] influencers by criteria. Unfortunately, they lack automated email sequencing. Organizing lists and campaigns is very clunky. The UI isn't very well optimized and is confusing [to] navigate. But the biggest issue...is the inability to edit campaigns once they are set up. There's no way to save your progress...you can easily lose all...progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away and have to start over.

Petra S. on February 6, 2024 rated Upfluence a 2.6 out of 5, reporting,

The idea and functionality of the platform are great. However dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even though they are not able to repair the integration. Billing and CX (customer service) just ignore all emails. The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesn't fix anything. Texting through the CX (customer service) chat all you get is one first contact response then crickets.

Modash reviews on Capterra:

Valeriia C., Head of Media partnerships rated Modash at 5 out of 5 on February 23, 2024, stating:

Overall experience is positive and customer care is fast and helpful when I have issues. Modash gives us the possibility to track the results of our campaigns on all 3 platforms (IG, YT, TikTok). It saves not only posts and reels, but also Stories. It's easy to set up and use. The tool is regularly evolving in terms of features. And all that goes for a good price in comparison to competitors! As far as cons, I'd like to have possibility to buy extra credits to be able to monitor more profiles in the campaign

Anna Maria K, Brand Marketing Lead rated Modash 5 out of 5 on Feb 20, 2024 saying:

After 5+ years in influencer marketing at 3 different brands, I can truly say that Modash's discovery tool is the only one I ever want to use. The data is accurate & easy to understand, which makes it easy to find the best influencers for our niche brand. Plenty of filters allow for a time-efficient search. I genuinely can't think of anything that I don't like about Modash

Which platform is right for you?

Choose Modash if:

• A larger influencer database is important (Modash’s 250M influencers contrasts with Upfluence's 4M).
• Tracking influencers (to know if they shared content or missed a deadline) and auto-content capture is important. Modash has better tracking capabilities, especially for nano influencers, product gifting, seeding and influencer events.
• Customer support is important. Modash users are positive about its customer support.
• Software trial before you buy is important. Modash offers a 14-day free trial versus no trial with Upfluence.
• Ease of use is important.

Choose Upfluence if:

• Affiliate marketing is a priority. Upfluence offers more e-commerce platform integrations, creates affiliate links, pays affiliates, and reports on affiliates.
• E-commerce and marketing integrations are important.
• Agency assistance could be helpful to you.
• Bloggers are an important part of your strategy.
• You need more features than Modash and you do not need niche influencers or need a large number of new influencers.
  

MightyScout: A cost-effective and easy-to-use alternative

Still not feeling convinced? Meet MightyScout, a cost-effective influencer marketing platform best known for its tracking, analytics, and reporting.

MightyScout tracks all influencer content, but stands out for tracking the content most other platforms are missing. This makes MightyScout a perfect fit for Stories-focused campaigns, product seeding, gifting and influencer events, as well as paid influencer content. In-platform analytics, in-platform content views, custom reporting capabilities, and multi-brand efficiencies are also strengths.

Try MightyScout risk-free with a 30-day money-back guarantee. Plus, MightyScout does not require a long-term contract offering flexibility to stop or pause between campaigns.

Affordable pricing makes MightyScout attractive, even as an add-on to platforms that do not have strong tracking, analytics, or reporting capabilities.

What is MightyScout?

Since 2016, MightyScout has helped brands and agencies reduce the manual workload of influencer marketing. Although MightyScout offers a range of features, it stands out for auto-updating influencer statuses (e.g., have they posted or not?, who has missed their deadline?) and content capture capabilities (your content is captured and organized for viewing in the platform). No tool offers stronger tracking and content capture than MightyScout.

Who is MightyScout for?

MightyScout helps influencer marketing teams do more without adding staff. In-house brands and multi-brand agencies benefit from automating processes and workflows to save time and scale up their efforts. Save time and work with more influencers by automating tracking, analysis, and custom reporting.

MightyScout’s key features

24/7 influencer tracking of influencer content including Stories: Easily identify influencers who are on time or late. Always capture Stories before they expire and be able to download them.

Product shipping and tracking: Get products to influencers without worrying about inventory or going to a shipper. With tracking links and automatic updates, you’ll always know when an influencer has received their product.

E-commerce integrations: Integrate your Shopify or WooCommerce platform.

Collect influencer data: See content without leaving the MightyScout platform. Live sales data integrations and a unique visual grid give insights into which posts succeeded and why.

Discover more influencers: The lookalike discovery feature helps you automate the search for more influencers like your best performers.

Vet influencers with analytics: Influencer performance and audience analytics support the influencer selection process.

Streamline agency workflows: Unique, agency-friendly features and pricing make working with multiple brands easier.

24-hour workday support: Users love MightyScout’s fast and helpful customer support. With employees located around the world, 24-hour support is a plus!

MightyScout’s strengths

Tracking and content capture: MightyScout tracks the content other platforms cannot. You don’t have to work weekends, vacations, holidays to capture Stories content. Plus track influencers and capture content for gifting, seeding, and influencer events.

Easy to learn and use: Intuitive interface helps you make an impact fast and reduces time to value for all new users.

Automated, custom reporting: You choose what to include in your reports. Stop spending hours or days creating reports that can be done in minutes. Need different report formats for different clients? Also no sweat.

Customer-friendly pricing: Flexible pricing. Monthly payments. You are not tied into a long-term contract. Risk-free trial.

Customer support: Users love the 24-hour workday customer support. No matter your time zone or if you decide to work early or later, you can depend on friendly support.

What do customers say?

• Esther K., CEO & Co-founder of a marketing and advertising company gave a 5-star rating on October 31, 2023, calling MightyScout a game-changer in influencer marketing and praising their responsiveness and customer support.

• Zhanna K., a small-business user, rated MightyScout 4.5 out of 5 on April 4, 2023, praising its ease of use and impact on business. She found it super intuitive and helpful for collecting insights about influencer campaigns.

• Madison W., an Associate Brand Manager, also rated it 5 stars on September 26, 2022, and described the product as a lifesaver that eliminated hours of manual work, highlighting the tracking campaign feature and excellent customer service.

Case studies: Learn how customers have benefited from MightyScout here and here.

Why MightyScout might be your best option?

Although Modash and Upfluence are two of the more well-known influencer marketing platforms, each has a niche of customers for whom they’re the right fit.

Upfluence is loved for the searchability of its database of an estimated 4 million influencers. And while Upfluence offers a full range of additional functions, users find the platform difficult to use and limited for tracking.

Modash has a large database of influencers, strong influencer analytics features for influencer selection and strong influencer tracking. And it continues to build out features.

MightyScout is a great value for brands that need to track and capture all content at the right price -- including Stories, product seeding, product gifting and influencer events. You can try before you buy, ensuring it's the right tool for you. And if you don’t love it for any reason… you haven’t lost any of your valuable marketing budget.

Schedule a personalized demo of MightyScout today.