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Free Influencer Marketing Series

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Top Male Wellness Influencers In California

Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout wellness influencers in United States with the kind of loyal, engaged audiences that actually convert.

These aren't your average wellness influencers — each influencer on this list is outperforming the norm in United States, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!

#1 John Palmere

– @jjpalmere
Engagement
1.76%
Est. Cost
$100 - $150
Avg. Views
12.4k
Avg. Likes
525
Avg. Comments
46

John is a strong fit for authentic, story-driven brands in the wellness and casual fashion space. While his engagement rate is 1.76%, his median views of over 12k indicate a consistent and dedicated audience for his content. His content centers around his journey from pro-athlete to wellness entrepreneur, creating a relatable and inspiring narrative. Campaigns like "a day in the life of a founder wearing comfortable basics" or "a story on how quality apparel supports a pain-free lifestyle" would be a natural fit. His authenticity is his key differentiator.

John Palmere Instagram Profile

#2 Kelton Maloy

– @kelkooks
Engagement
1.74%
Est. Cost
$500 - $650
Avg. Views
63.0k
Avg. Likes
767
Avg. Comments
24

Kelton is an ideal partner for casual fashion, wellness, and lifestyle brands looking for massive reach. His engagement rate is 1.74%, but his median view count is an exceptional 63k, nearly 1.5 times his follower count. His content consists of bright, high-energy recipe videos that position him as a friendly wellness expert. Consider campaigns like "styling an outfit for a healthy grocery run" or "a recipe video featuring him in comfortable, stylish loungewear." His incredible reach makes him a high-value collaborator for brand awareness.

Kelton Maloy Instagram Profile
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#3 Ali The Real Cali Steppa

– @born2lead24
Engagement
1.54%
Est. Cost
$50 - $100
Avg. Views
6.2k
Avg. Likes
307
Avg. Comments
17

Ali is a great match for streetwear, athleisure, and community-focused fashion brands. He has a 1.54% engagement rate with an average of over 6k median views, showing a decent reach. His content is dynamic and community-oriented, primarily featuring high-energy step and dance classes. Ideas for collaboration include "outfitting his entire step class in branded apparel" or "a behind-the-scenes look at his routine, featuring the brand's casual wear." His role as a community leader provides a unique and authentic angle for brand partnerships.

Ali TheRealCaliSteppa Instagram Profile

#4 Manoj Dias

– @manojdias_
Engagement
1.17%
Est. Cost
$100 - $150
Avg. Views
11.6k
Avg. Likes
1.0k
Avg. Comments
42

Manoj is an ideal collaborator for minimalist, sustainable, and high-end fashion brands. While his engagement rate is 1.17%, his median views of over 11.5k show a consistent audience. His content combines meditation and wellness with a sophisticated, clean aesthetic, making his personal style an integral part of his brand. Consider him for campaigns like "a mindful morning routine featuring comfortable and stylish loungewear" or "a guide to building a conscious wardrobe." His serene and authoritative presence makes him a unique and compelling voice in the wellness-fashion space.

Manoj Dias Instagram Profile

#5 Omar Bolden

– @omarboldenfit
Engagement
1.23%
Est. Cost
$350 - $450
Avg. Views
42.0k
Avg. Likes
1.0k
Avg. Comments
58

Omar is a prime fit for aspirational men's fashion, wellness, and lifestyle brands. His engagement rate is 1.23%, but he commands an impressive 42k median views, showing strong content performance. As a former Super Bowl champion turned wellness coach, his content is motivational, high-quality, and stylish. He would be perfect for campaigns like "transitioning from the gym to the street in style" or "a wellness routine that includes looking and feeling your best." His unique background offers credibility and a powerful story.

Omar Bolden Instagram Profile

#6 Chase Chewning

– @chase_chewning
Engagement
5.18%
Est. Cost
$400-500
Avg. Views
40.1k
Avg. Likes
1.6k
Avg. Comments
23

He's a strong fit for wellness supplements, mental health apps, and fitness apparel. With a 5.18% engagement rate and impressive median views of over 40k that far surpass his follower count, his content clearly resonates. He posts high-quality podcast clips and educational content with a focus on science-backed health, fitness, and mindset. Consider him for campaigns like "a deep dive into the science of [product]" or "a podcast segment on overcoming burnout with our help." His background as an Army vet and his degrees in exercise science and health promotion lend him significant credibility.

Chase Chewning Instagram Profile

#7 Pablo Martin

– @_pablo_martin__
Engagement
2.81%
Est. Cost
$100-150
Avg. Views
12.6k
Avg. Likes
539
Avg. Comments
52

Pablo is an excellent fit for brands focused on functional fitness, mobility, and pain relief. His 2.81% engagement rate is complemented by a solid median view count of over 12k, indicating a dedicated audience. His content is highly educational, featuring clear demonstrations of functional patterns and biomechanics with an authoritative yet approachable tone. He would be great for "an educational series on improving posture" or "demonstrating how [product] aids in functional movement." His expertise in a specialized fitness niche makes him a highly credible and trustworthy partner.

Pablo Martin Instagram Profile

#8 Zimbalist Carter

– @zimbalist_carter
Engagement
2.46%
Est. Cost
$150-200
Avg. Views
17.4k
Avg. Likes
938
Avg. Comments
37

Zimbalist is a perfect fit for wellness brands targeting men, particularly those over 40 interested in fitness and discipline. While his engagement is 2.46%, his median views of over 17k show his content connects well. His feed offers a motivational mix of workout clips and straight-to-camera talks about mindset, discipline, and faith. Ideal campaigns could be "a 30-day discipline challenge" or "how to build a body that lasts with [product]." His direct, no-excuses coaching style is authentic and inspiring.

Zimbalist Carter Instagram Profile

#9 Charles Chittenden

– @charliechittenden
Engagement
1.3%
Est. Cost
$100-150
Avg. Views
10.1k
Avg. Likes
381
Avg. Comments
6

Charles is a great fit for fitness, nutrition, and holistic wellness brands, particularly those looking to connect with the LGBTQ+ community. With a 1.3% engagement rate and median views over 10k, he has a solid, engaged audience. His content includes workout tutorials, personal transformation stories, and daily life vlogs with an upbeat, encouraging tone. Consider him for campaigns like "a full-body workout you can do anywhere" or "how I build healthy habits with [product]." His certified coaching credentials and authentic, positive energy make him a relatable and trustworthy influencer.

Charles Chittenden Instagram Profile

#10 Shane Earn

– @shaneearn
Engagement
4.89%
Est. Cost
$200-$250
Avg. Views
21.9k
Avg. Likes
748
Avg. Comments
90

Shane is a powerful partner for brands focused on mental health, recovery, and personal growth. He maintains a solid 4.89% engagement rate, and his high median views of over 21,000 demonstrate a strong reach far beyond his immediate followers. His content is motivational and authentic, focusing on sobriety and resilience through direct-to-camera videos and inspirational storytelling. He would excel in campaigns like "a '30-Day Mindset Reset' challenge or a testimonial series on 'Finding Hope'." Shane's raw authenticity and impactful personal story make him stand out, allowing him to connect deeply with an audience seeking transformation.

Shane Earn Instagram Profile
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Struggling to Find Male Wellness Influencers In California?

Get our free 2025 guide packed with top tools and tactics to find hundreds of Male Wellness Influencers in California in minutes.