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Free Influencer Marketing Series

Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads

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Top Female Wellness Influencers In California

Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout wellness influencers in United States with the kind of loyal, engaged audiences that actually convert.

These aren't your average wellness influencers — each influencer on this list is outperforming the norm in United States, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!

#1 Abbie Maley

– @abbiemaleyfit
Engagement
4.8%
Est. Cost
$300-400
Avg. Views
25k
Avg. Likes
1.2k
Avg. Comments
67

Abbie is a strong fit for wellness products, fitness apparel, and meal prep services. With a 4.8% engagement rate, her content authentically chronicles her personal fitness journey with a focus on consistency and strength. Campaign ideas include 'My transformation story: consistency over everything,' 'What's in my gym bag,' or 'How I stay motivated on tough days.' Her genuine and transparent approach resonates with audiences seeking relatable fitness content.

Abbie Maley Instagram Profile

#2 Trina Varney

– @trains_gains
Engagement
2.8%
Est. Cost
$200-300
Avg. Views
20k
Avg. Likes
1.5k
Avg. Comments
36

Trina is a strong fit for gym equipment, fitness apps, and educational platforms. With a 2.8% engagement rate, she excels at simplifying the gym with 'how-to' videos and mic'd up sessions. Campaign ideas include 'How to perfect your deadlift form,' '8-week summer glow-up challenge,' or 'The best workout split for an hourglass figure.' Her ability to break down complex exercises builds significant trust with her audience.

Trina Varney Instagram Profile
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#3 Christie Val

– @christie.valdiserri
Engagement
6.85%
Est. Cost
$200-300
Avg. Views
18.9k
Avg. Likes
4.1k
Avg. Comments
23

Christie is perfect for brands focused on wellness, body positivity, and active lifestyles. The first bald Sports Illustrated model, she has a powerful story and a great 6.85% engagement rate. Her feed features a mix of professional modeling, dance videos, and inspirational content that feels authentic and empowering. Brands could partner with her for campaigns like 'celebrating strength in every body' or 'performance wear for every woman's journey.' Her unique platform and genuine voice make her an inspiring and memorable partner.

Christie Val Instagram Profile

#4 Lilit Yousefian

– @lilityousefiann
Engagement
3.79%
Est. Cost
$600-$700
Avg. Views
59.8k
Avg. Likes
2.7k
Avg. Comments
22

A perfect fit for beauty and wellness brands with a 'clean girl' aesthetic. Lilit has a solid 3.79% engagement rate and median views of nearly 60k. Her feed is a beautifully curated collection of pilates workouts, morning routines, and apartment resets where beauty and wellness are naturally integrated. Campaign ideas could include 'my 5-minute post-pilates skincare routine' or 'a Sunday reset with our self-care essentials.' Her aspirational yet authentic lifestyle makes her a trusted source for her audience.

Lilit Yousefian Instagram Profile

#5 Karly Alane

– @karlyalane_
Engagement
1.78%
Est. Cost
$100-150
Avg. Views
15.0k
Avg. Likes
462
Avg. Comments
113

An excellent partner for clean beauty and non-toxic lifestyle brands. Despite a 1.78% engagement rate, her content has a strong reach with median views over 15k. Her feed focuses on finding products with simple, clean ingredients, spanning skincare, home goods, and baby products. Campaign ideas could include "a non-toxic morning skincare routine" or "swapping my old products for your clean alternatives." Her focus on a toxin-free lifestyle provides a highly targeted and trusting audience for like-minded brands.

Karly Alane Instagram Profile

#6 Vera Wu

– @jus_vera
Engagement
5.36%
Est. Cost
$650-$800
Avg. Views
66474
Avg. Likes
4123
Avg. Comments
44

A perfect partner for wellness products, sustainable home goods, and skincare lines. Vera boasts a strong 5.36% engagement rate, and her median views of over 66k show her content connects well with an audience beyond her immediate followers. Her aesthetic is calm, mindful, and beautifully curated, focusing on themes of slow living, self-care, and holistic health. Great campaign ideas would be 'a mindful morning routine featuring our products' or 'a GRWM using our new skincare line.' Her genuine approach to wellness and mental health makes her content feel both aspirational and authentic.

Vera Wu Instagram Profile

#7 Jackie Castillo

– @jackies.fit
Engagement
2.43%
Est. Cost
$50-$100
Avg. Views
8007
Avg. Likes
791
Avg. Comments
22

An excellent fit for wellness brands focused on community, fitness, and self-improvement. Jackie has a 2.43% engagement rate, with median views over 8k to her 33k followers. Her content blends personal training expertise with community-building through her women's social club, creating a supportive and motivational atmosphere. Campaign ideas could be 'sponsoring a wellness retreat for her community' or 'a group workout fueled by our products.' Her role as a coach and community founder makes her a trusted leader in the space.

Jackie Castillo Instagram Profile

#8 Nicole Lewis

– @coachnikkilew
Engagement
14.43%
Est. Cost
$200-$250
Avg. Views
14890
Avg. Likes
7564
Avg. Comments
41

A great fit for fitness apparel and supplement brands. With a 14.43% engagement rate and median views of nearly 15k, her content reaches well beyond her 52k followers. She's a professional bodybuilder and coach, and her feed is a powerful mix of training footage, motivational posts, and wellness advice, all with a strong, disciplined tone. Campaign ideas could include 'a behind-the-scenes look at competition prep' or 'how I use wellness to power my legal career.' Her unique combination of being an attorney and athlete makes her a credible and inspiring voice.

Nicole Lewis Instagram Profile
Engagement
6.25%
Est. Cost
$150-200
Avg. Views
14054
Avg. Likes
1778
Avg. Comments
38

Perfect for fitness apparel, supplements, and gym equipment brands. Boasting a 6.25% engagement rate and strong median views of 14k, she effectively engages a larger audience than her 24k follower count suggests. Her content is authentic and gym-focused, featuring powerlifting, client transformations, and mobility exercises. Campaign ideas could include 'a personal trainer's review of our product' or 'a workout tutorial series.' Her genuine passion for helping clients and her journey as a powerlifter and aspiring firefighter make her highly relatable and trustworthy.

Elisa Instagram Profile

#10 Zar Safazada

– @zaree_safazada
Engagement
3.46%
Est. Cost
$550-$700
Avg. Views
56234
Avg. Likes
2314
Avg. Comments
11

A great fit for beauty, skincare, and aspirational wellness brands. With a 3.46% engagement rate and an exceptional median view count of over 56k, her content reaches far beyond her 63k followers. Her content is polished and luxurious, focusing on fashion, travel, and beauty routines. Campaign ideas could include 'integrating our wellness product into a luxury self-care day' or 'a travel essentials guide featuring our brand.' Her chic, high-end aesthetic makes her an excellent partner for premium wellness products.

Zar Safazada Instagram Profile

#11 Nicole Zapoli

– @nicolezapoli
Engagement
1.86%
Est. Cost
$450-$550
Avg. Views
56694
Avg. Likes
2201
Avg. Comments
14

A great fit for brands focused on longevity, family wellness, and functional fitness. With a 1.86% engagement rate and a strong median view count of over 56k, her content effectively reaches her 119k followers and beyond. Her feed showcases an active lifestyle as a fit mom over 40, combining functional gymnastics, strength training, and outdoor adventures. Campaign ideas could include 'how I stay active with my family using our products' or 'a routine for lifelong mobility and strength.' Her focus on sustainable, high-quality living makes her a trusted source.

Nicole Zapoli Instagram Profile
Engagement
3.36%
Est. Cost
$1.1k-$1.35k
Avg. Views
110446
Avg. Likes
2188
Avg. Comments
130

A perfect fit for science-based wellness products, supplements, and biohacking brands. With a strong 3.36% engagement rate and an outstanding median view count of 110k, her content regularly goes viral. Her feed features highly educational and motivational posts on gut health, ADHD, and genomics, presented in visually appealing, easy-to-understand formats. Campaign ideas include "a biotech founder's review of our wellness solution" or "biohacking your day featuring our product." Her background as a biotech founder makes her an especially credible and influential voice in this space.

Kira Instagram Profile

#13 Jeny Dawson

– @zensoulbalance
Engagement
2.54%
Est. Cost
$250-350
Avg. Views
32342
Avg. Likes
1396
Avg. Comments
37

She's an ideal choice for brands in the meditation, yoga, and holistic wellness space. With a 2.54% engagement rate and median views of over 32k, her content effectively reaches and calms her 56k followers. Her feed is a tranquil collection of sound healing sessions, yin yoga flows, and luxury wellness travel, creating a serene and inviting atmosphere. Campaign ideas could be 'finding your balance with our wellness tea' or 'a sound bath experience enhanced by our product.' Her expertise in sound healing and yoga gives her a genuine and authoritative presence.

Jeny Dawson Instagram Profile

#14 Dr. Jenelle Kim

– @drjenellemkim
Engagement
1.12%
Est. Cost
$200-250
Avg. Views
26136
Avg. Likes
1226
Avg. Comments
53

A perfect fit for wellness brands rooted in science, tradition, or herbal ingredients. With a 1.12% engagement rate and high median views of 26k, her expert content connects with a large, dedicated audience. Her feed is professional and educational, focusing on Taoist longevity, herbal medicine, and mind-body balance. Campaign ideas could include 'a master herbologist's perspective on our ingredients' or 'integrating ancient wisdom into modern wellness.' Her authority as a doctor and author lends unparalleled credibility.

Dr. Jenelle Kim Instagram Profile

#15 Samantha Toomey Ballard

– @sammy2meb
Engagement
1.44%
Est. Cost
$50-100
Avg. Views
3193
Avg. Likes
916
Avg. Comments
10

A good fit for wellness and lifestyle brands targeting moms. Despite a more modest 1.44% engagement rate and median views of 3k, she has built a community of 64k followers around balanced living. Her content blends chic, sustainable fashion with Pilates and mindful movement, offering an approachable take on wellness. Campaign ideas could include 'how busy moms can incorporate our wellness product' or 'a stylish and comfortable workout look.' Her authentic blend of motherhood, style, and wellness is her standout quality.

Samantha Toomey Ballard Instagram Profile
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Free Guide
Struggling to Find Female Wellness Influencers In California?

Get our free 2025 guide packed with top tools and tactics to find hundreds of Female Wellness Influencers in California in minutes.