Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout lifestyle influencers in Canada with the kind of loyal, engaged audiences that actually convert.
These aren't your average lifestyle influencers — each influencer on this list is outperforming the norm in Canada, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Greg is a strong fit for fitness apparel, supplements, and wellness brands targeting men over 40. He boasts an incredible 19.1% engagement rate, showcasing a highly dedicated audience. His content themes revolve around calisthenics, kickboxing, and maintaining an active lifestyle after 50, often featuring his dog and scenic Canadian backdrops. Campaign ideas could include "gear testing for the seasoned athlete," "a day in the life with [Brand] supplements," or "workout tutorials for functional strength." Greg's authenticity and focus on a specific age demographic make him a unique and valuable partner.
Justin is a great fit for brands in fitness, gaming, and travel. He has a solid 3.6% engagement rate and his median views of over 9,000 show great reach. His content documents a self-improvement journey, mixing fitness progress with gaming and travel, creating a well-rounded and relatable persona. Brands could explore campaigns like "staying fit while traveling with [Brand]," "leveling up your life: from the gym to the game," or "essential gear for the modern adventurer." His authenticity in sharing his personal journey is what makes him stand out.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Male Lifestyle Influencers in Canada in minutes.
An ideal fit for endurance sports, running gear, and athletic supplement brands. While his engagement rate is 2.8%, his median video views are exceptionally high, reaching over 50% of his follower count, which is a great indicator of reach. His content splits between intense triathlon training and his life as a DJ, creating a dynamic 'work hard, play hard' vibe. Consider him for campaigns like "From the track to the tables, powered by [Brand]" or "Testing our new running shoes on a 10k." His dedication to endurance sports is clear and compelling.
Rohan is a great fit for fitness apparel, supplement, and grooming brands. While his engagement rate is 1.9%, his median views of over 7,200 demonstrate a consistent reach within his community. His content consists of high-quality physique updates, workout clips, and motivational lifestyle posts. Brands could work with him on "a 'get ready for the gym' routine featuring their products, a post showcasing his favorite workout outfits, or a tutorial on his go-to muscle-building exercises." His polished aesthetic and clear dedication to bodybuilding make him an aspirational figure for his followers.
Luke is a strong fit for contemporary and casual fashion brands. With a 3.94% engagement rate, his median views of over 8,800 show that his video content reaches a broad and engaged audience. His content features clean aesthetics with outfit-of-the-day reels and lifestyle shots that are both approachable and stylish. For a campaign, we suggest "a week of versatile outfits," "how to style a statement piece," or "a day in the life featuring our brand." Luke stands out for his relatable and high-quality content that feels both authentic and aspirational.
Sam is a great choice for edgy, streetwear-focused fashion brands. While his engagement rate is 2.75%, his median views of over 9,600 indicate solid reach and an engaged audience for his specific niche. His content is characterized by bold, fashion-forward looks, often incorporating music and an artistic, moody aesthetic. Potential campaigns could be "styling an outfit for a night out," "a lookbook of our latest drop," or "a behind-the-scenes concert GRWM." Sam's unique and confident personal style makes him a standout voice in the streetwear space.
Jeremy is a perfect match for brands with a minimalist and modern aesthetic. He boasts a healthy 3.61% engagement rate, with median views reaching over 15,000, demonstrating a strong connection with his audience. His content is hyper-focused on clean, accessible outfits, often presented in styling reels and aesthetically pleasing photo carousels. We propose campaigns like "building a minimalist capsule wardrobe," "five ways to wear our new collection," or "a Toronto style guide." His standout quality is his consistent and highly-refined visual style that makes fashion feel effortless.
Laurent is an excellent fit for both high-fashion and contemporary menswear brands. Despite a 2.67% engagement rate, his median views impressively exceed his follower count at over 24,000, showcasing exceptional content reach. As a professional model, his feed features a mix of polished editorial shots and casual, stylish outfit videos. Campaign ideas include "a model's off-duty style," "how to transition an outfit from day to night," or "a travel style diary." His professional modeling background and incredible reach make him a versatile and valuable partner.
Kyron is a strong fit for fashion-forward streetwear and designer brands seeking credibility. His engagement rate is 2.09%, and his professional status as a stylist drives his median views to over 16,000 per post, indicating a dedicated viewership. His content is a masterclass in modern styling, showcasing unique layering, curated pieces, and a high-fashion aesthetic. We suggest campaigns like "a stylist's take on the new collection," "breaking down a runway trend," or "a day in the life of a creative consultant." His industry expertise makes him an authoritative and authentic collaborator.
Gabriel is perfect for contemporary menswear and lifestyle brands. He has a 2.01% engagement rate and his content reaches a wide audience with over 21,000 median views per video. His feed is filled with GRWM (Get Ready With Me) videos, shopping vlogs, and outfit inspiration that feels both aspirational and accessible, presented with a cool, French-Canadian flair. Campaign ideas could be "a Parisian-inspired lookbook," "styling basics for the modern man," or "a weekend in Montreal with our brand." His authentic approach to everyday style makes him highly relatable.
Mike is a perfect fit for inclusive fashion brands, especially those catering to men of all heights. He has a 1.53% engagement rate, but his standout metric is his median view count of over 26,000, which is nearly equal to his follower count and highlights his content's viral potential. His feed is full of practical styling advice for shorter men, delivered through helpful GRWMs and tip videos. Campaign ideas include "the best-fitting pieces for short kings," "how to style our collection to look taller," or "a confidence-boosting style guide." His unique value lies in serving a dedicated and often-overlooked audience with authenticity.
Mamadou is an ideal collaborator for athleisure, outdoor, and lifestyle fashion brands. While his engagement rate is 1.1%, his remarkable median view count of over 32,000 demonstrates a massive and engaged audience. His content blends fitness, running, and an active lifestyle with a fresh, approachable fashion sense. Campaigns could include "gear testing on a mountain hike," "a GRWM for a morning run," or "styling our athleisure for the city." His genuine, high-energy personality and incredible reach make him a standout choice.
Nate is an excellent partner for streetwear and sneaker-focused fashion brands. His 1.15% engagement rate is complemented by a strong median video view count of over 16,000, indicating his content consistently captures a large segment of his audience. His feed is a go-to resource for sneakerheads, featuring styling videos, unboxings, and shopping vlogs with a relatable tone. We suggest campaigns like "styling the latest sneaker drop," "three ways to wear our new arrivals," or "a city shopping guide." Nate's authority in the sneaker community makes him a credible and effective influencer.
Ola is a great match for modern streetwear and minimalist fashion brands. He has a 2.68% engagement rate, and his videos get a median of 5,400 views, showing consistent viewership. His content is highly stylized, focusing on aesthetic reels that showcase outfits in an urban environment, often with a moody and creative tone. Campaign ideas include "a cinematic lookbook of our new collection," "styling a full outfit for under $XXX," or "how to build a versatile wardrobe with key pieces." Ola's strong visual identity and creative editing make his content compelling and memorable.
As a Canadian Olympian and World medalist, Andrew is a perfect fit for brands in the performance, athletic recovery, and lifestyle spaces. Despite a modest 2.54% engagement rate, his median views are an impressive 20k, reaching over 60% of his follower base and demonstrating strong reach beyond his immediate following. His content showcases the life of a high-performance athlete, blending intense training with travel and personal moments. Brands could collaborate on campaigns like "fueling an Olympian's day" or "post-competition recovery routine." Andrew's elite athletic background provides a high level of authenticity and credibility.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Male Lifestyle Influencers in Canada in minutes.