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Top Fitness Model Influencers In New York City

Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout fitness model influencers in New York City with the kind of loyal, engaged audiences that actually convert.

These aren't your average fitness model influencers — each influencer on this list is outperforming the norm in New York City, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!

#1 Laady Novoa

– @la_novoafit
Engagement
13.86%
Est. Cost
$800-1k
Avg. Views
67.5k
Avg. Likes
4.4k
Avg. Comments
61

Laady is a strong fit for fitness apparel, supplement, and gym equipment brands. She boasts an incredible 13.86% engagement rate, with her video views often doubling her follower count, ensuring high visibility. Her content is an authentic mix of gym workouts and motivational posts, presented with a fun, approachable tone. Consider her for a 'day in the life' takeover, a '30-day workout challenge' series, or a 'gym-ready with [brand]' GRWM video. Her authenticity and high reach make her a valuable partner for brands looking to connect with a dedicated fitness audience.

Laady Novoa Instagram Profile

#2 Preston Taylor

– @theprestontaylor
Engagement
9.01%
Est. Cost
$200-300
Avg. Views
22.2k
Avg. Likes
2.3k
Avg. Comments
88

Preston is an excellent and cost-effective partner for fitness, wellness, and men's grooming brands. With a strong 9.01% engagement rate, he offers a unique angle as a Broadway actor who relies on peak physical condition for his performances. His content blends behind-the-scenes theater life with his fitness regimen, creating an authentic and engaging narrative. Campaigns could include 'the workout that powers my performance,' 'my pre-show fitness routine,' or a post on 'staying fit between shows.' His unique story and dedicated audience make him a standout choice.

Preston Taylor Instagram Profile
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#3 Fitvik

– @_fitvik_23
Engagement
10.01%
Est. Cost
$200-300
Avg. Views
19.3k
Avg. Likes
2k
Avg. Comments
6

Fitvik is ideal for brands in fitness, supplements (like Bucked Up), and active lifestyle products. His impressive 10.01% engagement rate is matched by median views almost equal to his follower count, showcasing exceptional reach. His content is a mix of intense calisthenics, gym training, boxing, and running, often with a raw, motivational tone. We suggest campaigns like 'Unleash Your Strength with [Product],' a 'Calisthenics for Beginners' series, or a 'Day in the Life' feature that includes his passion for motorcycles. His dedication to a multifaceted active lifestyle is what makes him unique.

Fitvik Instagram Profile

#4 Jdavid Heilbron

– @godzplan_fitness
Engagement
3.57%
Est. Cost
$100-150
Avg. Views
11.6k
Avg. Likes
4.0k
Avg. Comments
25

An excellent match for supplement, gym equipment, and fitness coaching apps. He boasts a 3.57% engagement rate, and while his median views are 11.5k, his status as an IFBB Pro brings significant authority to his 114k followers. His content is highly motivational, featuring powerful workout reels, physique updates, and inspirational messages. Consider campaign ideas like 'fueling an IFBB Pro's workout with our supplements' or 'a masterclass on posing and physique development.' His professional bodybuilding credentials lend immense credibility and inspiration to his audience.

Jdavid Heilbron Instagram Profile

#5 David Ayodele

– @chief.ayodele
Engagement
2.43%
Est. Cost
$100
Avg. Views
11.9k
Avg. Likes
2.9k
Avg. Comments
51

An excellent match for fitness, fashion, and men's grooming brands. He maintains a 2.43% engagement rate, with median views of nearly 12k from his 109k followers. His content is a polished blend of gym workouts, sharp modeling shots, and motivational messages rooted in faith. Campaign ideas could include 'a get-ready-with-me routine featuring our grooming products' or 'styling our athleisure wear for a day in the city.' His positive and uplifting persona makes him a standout and inspiring figure in the fitness and lifestyle space.

David Ayodele Instagram Profile

#6 Sha'meir Coleman Smith

– @fear_meir
Engagement
5.19%
Est. Cost
$350-$450
Avg. Views
35.7k
Avg. Likes
1.4k
Avg. Comments
25

An ideal partner for fitness apparel and supplement brands. With a 5.19% engagement rate, his content reaches an impressive median of over 35k views, significantly more than his follower count. Sha'Meir's feed is dedicated to his journey as a natural bodybuilder, featuring workout reels, physique updates, and motivational content. Campaign ideas could include 'a week of prep for his NPC debut' or 'testing our pre-workout supplements.' His authentic dedication to natural bodybuilding and high-reach video content makes him a powerful voice.

Sha'Meir Coleman-Smith Instagram Profile
Engagement
3.61%
Est. Cost
$650-$750
Avg. Views
63.4k
Avg. Likes
867
Avg. Comments
45

A great fit for fitness gear, supplements, and recovery tool brands. He has a solid 3.61% engagement rate, but his true reach is shown in his median views of over 63k, more than double his follower count. His content themes include bodybuilding, coaching, and massage therapy, presented in a clean, motivational style. Campaign ideas could be 'a behind-the-scenes look at his competition prep' or 'how I use recovery tools after a heavy lift.' His dual expertise as a bodybuilder and massage therapist offers a unique, holistic fitness perspective.

Mike Instagram Profile

#8 Eddie Mac

– @eddiebrahh
Engagement
3.27%
Est. Cost
$650-$750
Avg. Views
63.5k
Avg. Likes
3.2k
Avg. Comments
65

A fantastic choice for established fitness apparel and supplement brands. Eddie maintains a strong 3.27% engagement rate and achieves a high median view count of over 63k on his nearly 100k followers. His content is a mix of aesthetic gym workouts, natural bodybuilding progress, and motivational reels. Consider campaigns like 'a day in the life of a natural athlete' or 'showcasing the fit and function of our new athletic wear.' His polished content and affiliation with Gymshark make him a credible and aspirational figure.

Eddie Mac Instagram Profile

#9 Natalia Andrea Duque

– @nataduquee
Engagement
2.7%
Est. Cost
$50-$100
Avg. Views
8.3k
Avg. Likes
552
Avg. Comments
38

A perfect match for fitness apps, female-focused athletic wear, and wellness products. She has a 2.7% engagement rate and a consistent median view count of over 8k. Her content primarily consists of workout routines, gym motivation, and physique progress, delivered with a positive and empowering tone. Campaign ideas could be 'a 30-day challenge using our fitness app' or 'styling our new collection for different workouts.' Her clear focus on training and coaching provides an authentic and trustworthy voice for followers.

Natalia Andrea Duque Instagram Profile

#10 Aniyah Smith

– @its_niyahs
Engagement
1.71%
Est. Cost
$350-$450
Avg. Views
45.2k
Avg. Likes
1.6k
Avg. Comments
11

A great fit for fitness and lifestyle brands looking for high-reach video content. While her engagement rate is 1.71%, her median views are an impressive 45k, indicating her content resonates well beyond her immediate followers. Her feed features a mix of full-body workout routines, gym lifestyle GRWMs, and motivational clips. Campaign ideas could include 'a week of workouts in our new gear' or 'a healthy living vlog.' Her relatable approach to fitness and strong video performance make her a valuable partner.

Aniyah Smith Instagram Profile

#11 Francesca Mujica

– @jackeduplawngirl
Engagement
3.48%
Est. Cost
$150-$200
Avg. Views
14.5k
Avg. Likes
2.1k
Avg. Comments
119

An amazing and unique fit for brands focused on strength, durability, and hard work. With a 3.48% engagement rate and over 14k median views, her content captures a loyal audience. As both an IFBB Pro and a professional landscaper, her feed showcases incredible strength and work ethic in two different worlds. Campaign ideas could include 'testing the durability of our workout gear on the job' or 'a day balancing professional landscaping and pro bodybuilding.' Her authenticity and unconventional combination of passions make her stand out powerfully.

Francesca Mujica Instagram Profile
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Free Guide
Struggling to Find Fitness Model Influencers In New York City?

Get our free 2025 guide packed with top tools and tactics to find hundreds of Fitness Model Influencers in New York City in minutes.