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Free Influencer Marketing Series

Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads

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Top Female Beauty Influencers In New York City

Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout beauty influencers in New York City with the kind of loyal, engaged audiences that actually convert.

These aren't your average beauty influencers — each influencer on this list is outperforming the norm in New York City, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!

#1 Sharina

– @shari.naaaa
Engagement
13.8%
Est. Cost
$1k-1.2k
Avg. Views
81k
Avg. Likes
7.2k
Avg. Comments
38

Sharina is a perfect fit for fashion and beauty brands targeting a young, style-conscious audience. With a 13.8% engagement rate and median views far exceeding her follower count, her content clearly resonates. Her feed features a cool, retro-inspired aesthetic, dynamic modeling shots, and natural hair showcases. She's ideal for brands looking to blend vintage charm with modern style, especially those celebrating natural beauty and individual expression. Campaign ideas include "Vintage Meets Modern Lookbook," "Styling My Favorite [Brand] Pieces," or "Retro Beauty Revival." Sharina's unique visual style and consistent aesthetic make her a standout choice for brands seeking distinctive content.

Sharina Instagram Profile

#2 Taylor Nicole

– @thetaynic
Engagement
5.2%
Est. Cost
$100-200
Avg. Views
12.5k
Avg. Likes
2.4k
Avg. Comments
61

Taylor is a perfect fit for trendy, chic fashion and beauty brands. With a 5.2% engagement rate and partnerships with major brands like FashionNova, her content revolves around stylish outfits and city lifestyle shots with a polished, modern aesthetic. She's ideal for brands seeking to showcase versatile, contemporary fashion and accessible luxury. Campaign ideas include "From Day to Night with [Brand]," "Minimalist Jewelry Styling," or "NYC Style Diary." Taylor's clear sense of style and aspirational yet achievable content make her an excellent choice for brands targeting young professionals.

Taylor Nicole Instagram Profile
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#3 Julianna Lee

– @juliiannalee
Engagement
2.5%
Est. Cost
$2.3k-2.8k
Avg. Views
281.7k
Avg. Likes
5.7k
Avg. Comments
29

Julianna is a perfect match for brands that want to showcase how their pieces can be styled for an elevated, everyday look. While her engagement rate is 2.5%, her median video views are exceptionally high, proving she has a massive reach and captures audience attention. Her content focuses on practical style tips, outfit building, and identifying looks for different body types. She's ideal for brands seeking to provide educational fashion content with broad appeal. Campaign ideas include "How-to Style Guide for Our New Collection," "Outfit Formulas for the Modern Woman," or "Closet Staples Masterclass." Her expertise in providing actionable style advice makes her a valuable partner.

Julianna Lee Instagram Profile
Engagement
10.31%
Est. Cost
$1850-$2300
Avg. Views
154.9k
Avg. Likes
8.7k
Avg. Comments
94

A perfect partner for skincare, haircare, and wellness brands with a soft, clean aesthetic. Varsha boasts an exceptional 10.31% engagement rate, with median views soaring over 154k-more than double her follower count. Her content consists of beautifully shot 'day in the life' vlogs and self-care routines, all wrapped in a cozy, pink-toned aesthetic. Campaign ideas include 'a weekly self-care ritual series' or 'creating a full-body glow-up routine.' Her authentic dedication to making self-care a daily practice makes her content both aspirational and deeply relatable.

Varsha Instagram Profile

#5 Kayla Delyne

– @kayladelyne
Engagement
1.4%
Est. Cost
$250-$300
Avg. Views
30.6k
Avg. Likes
1.3k
Avg. Comments
12

A great fit for beauty and cosmetics brands that value performance and authenticity. While her engagement rate is 1.4%, her median views of over 30k demonstrate a strong reach beyond her follower count. Kayla's content is a relatable mix of 'gym-proof' makeup tests, workout videos, and funny couple content. Consider her for campaigns like 'testing our long-wear foundation during a HIIT session' or 'a GRWM for a gym date.' Her authentic blend of fitness and beauty makes her a credible voice for products that last.

Kayla Delyne Instagram Profile

#6 Jay Alexis

– @theglowwwupdiary
Engagement
1.47%
Est. Cost
$250-$300
Avg. Views
30.8k
Avg. Likes
1.7k
Avg. Comments
4

A strong fit for affordable beauty, hygiene, and body care brands. Despite a 1.47% engagement rate, her median views of over 30k indicate she reaches a broad audience. Her content is centered on hygiene tips, 'how to smell good' routines, and shopping hauls, all with an accessible and upbeat tone. Campaign ideas could include 'creating the ultimate shower routine on a budget' or 'top affordable finds for glowing skin.' Her practical approach to self-care and hygiene is highly relatable and offers a unique angle for beauty partnerships.

Jay Alexis Instagram Profile

#7 Sofy Zho

– @sofy.zho
Engagement
5.6%
Est. Cost
$1100-$1350
Avg. Views
111.3k
Avg. Likes
2.3k
Avg. Comments
77

A fantastic choice for beauty tech, hair styling, and skincare brands seeking high-quality UGC. She has a healthy 5.6% engagement rate, and her median views of over 111k are more than double her follower count, signaling strong virality. Her content features clean, aesthetic videos demonstrating products like hair tools and skincare devices effectively. She would be perfect for campaigns like 'effortless waves in 10 minutes with our new styler' or 'my at-home facial lifting routine.' Her polished and product-focused videos are perfect for demonstrating results.

Sofy Zho Instagram Profile

#8 Elexis Willingham

– @shaielexis
Engagement
2.21%
Est. Cost
$6100-$7650
Avg. Views
762.6k
Avg. Likes
1.2k
Avg. Comments
42

An incredible fit for skincare and makeup brands looking for massive reach. While her engagement rate is 2.21%, her median views are an astounding 762k, reaching an audience nearly 15 times her follower count. As an 'esthi bestie,' she shares credible skincare routines, GRWMs, and makeup looks with a friendly, expert tone. Campaign ideas could be 'an esthetician-approved routine for glowing skin' or 'testing our non-comedogenic makeup line.' Her explosive reach makes her a standout choice for driving brand awareness.

Elexis Willingham Instagram Profile

#9 Ronni

– @akaronni
Engagement
2.26%
Est. Cost
$300-$350
Avg. Views
35.9k
Avg. Likes
1.8k
Avg. Comments
45

A great match for makeup and skincare brands that don't take themselves too seriously. She maintains a 2.26% engagement rate, and her median views of over 35k show a consistent reach. Her content is a fun mix of relatable GRWM videos, makeup tutorials, and funny, trend-driven skits. Campaign ideas could involve 'a chaotic GRWM trying new products' or 'testing viral beauty hacks.' Her humorous and lighthearted approach makes her content highly entertaining and shareable.

Ronni Instagram Profile

#10 Scarlet

– @llifewscar
Engagement
3%
Est. Cost
$300-$400
Avg. Views
32.1k
Avg. Likes
1.9k
Avg. Comments
112

An ideal partner for beauty brands targeting a youthful, feminine, and preppy audience. She has a healthy 3.0% engagement rate and her median views of over 32k show she consistently reaches beyond her follower base. Her content is defined by a vibrant, pink-heavy aesthetic, featuring GRWM videos, skincare routines, and lifestyle vlogs. She would be great for campaigns like 'creating a full-face look with our prettiest pink products' or 'a GRWM for a girls' day out.' Her cheerful and consistent aesthetic is highly memorable.

Scarlet Instagram Profile

#11 Jenna Leonard

– @jennalnrd
Engagement
1.10%
Est. Cost
$50-100
Avg. Views
9386
Avg. Likes
647
Avg. Comments
10

A versatile fit for lifestyle, beauty, and general wellness brands. Jenna has a 1.1% engagement rate and a solid median view count of over 9k, showing consistent performance. Her content is a mix of lifestyle vlogs, self-improvement tips, beauty routines, and motivational content, all with a relatable and aspirational feel. Brands could partner on 'a weekly wellness reset routine' or 'a dream life morning routine featuring our products.' Her strength lies in her broad appeal and her focus on creating a 'dream life,' which resonates well with an audience interested in self-betterment.

Jenna Leonard Instagram Profile
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Free Guide
Struggling to Find Female Beauty Influencers In New York City?

Get our free 2025 guide packed with top tools and tactics to find hundreds of Female Beauty Influencers in New York City in minutes.

MightyScout will send you this resource plus occasional content on influencer marketing and UGC. Unsubscribe anytime. Privacy Policy