Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout beauty influencers in United States with the kind of loyal, engaged audiences that actually convert.
These aren't your average beauty influencers — each influencer on this list is outperforming the norm in United States, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Joseph is a strong choice for men's grooming, skincare, and self-care brands. His 2.07% engagement is backed by a healthy median view count of nearly 15k, suggesting an engaged niche audience. His content is clean and aesthetic, focusing on routines for hair, skin, and minimal makeup for men. He's perfect for campaigns like "my simple morning self-care routine" or "how I achieve a natural look with [product]." He stands out by making beauty and self-care accessible and aspirational for men.
A great fit for professional makeup and haircare brands. With a 6.95% engagement rate and median views of over 7k, his content significantly outpaces his follower count of 23k. His feed consists of high-fashion makeup transformations and polished hair tutorials, demonstrating his expertise as an award-winning MUA. Campaign ideas could include 'creating a signature look with our new collection' or 'a behind-the-scenes tutorial from a magazine shoot.' His editorial quality and professional credibility make him a standout partner.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Male Beauty Influencers in The United States in minutes.
An ideal fit for skincare and men's grooming brands. With a 3.46% engagement rate, his median views of over 52k vastly exceed his 38k followers, indicating strong viral reach. His content themes include simple skincare routines, hair styling, and aesthetic lifestyle shots with a clean, motivational tone. Campaign ideas could include 'a week of healthy skin habits' or 'get ready with me for a casting call.' His standout feature is his incredible reach beyond his follower base, making him a high-value partner for brand awareness.
A perfect partner for bold and artistic makeup brands. He has a 3.2% engagement rate, and his median views of over 13k show strong performance with his 32k followers. His content is defined by highly creative, editorial, and avant-garde makeup looks that push boundaries. Campaign ideas could include 'a tutorial for a fantasy-inspired look' or 'showcasing the versatility of our color pigments.' His unique artistic vision and skill make his content highly memorable and engaging.
A perfect partner for professional hair tool and product brands. He has a 2.92% engagement rate and a solid median view count of over 9k, showing his educational content finds its audience. As a hair artist and BabylissPRO educator, his feed is filled with styling tutorials and hair transformations. Campaign ideas could include 'a step-by-step guide to creating loose waves with our curling iron' or 'a half-up hairstyle for a special occasion.' His professional affiliation and clear, instructional content make him a trusted source for hairstyling.
A great choice for brands targeting a younger, trend-focused audience. While his engagement rate is 1.7%, his median views of nearly 7k are solid for his 25k follower base, highlighting his expertise as a licensed esthetician. His content features trendy, graphic eyeliner looks and relatable GRWM videos. Campaign ideas could include 'creating a bold look with our new eyeliner' or 'my esthetician-approved skincare routine.' His professional credentials lend authenticity and credibility to his recommendations.
An excellent fit for brands seeking authentic, review-style content. His engagement rate is 1.53%, but his median views of nearly 14k show strong reach relative to his 36k followers. His feed is packed with product reviews, GRWMs, and lip combo tutorials, often featuring popular brands from Ulta. Campaign ideas could be 'a first impressions review of our new launch' or 'my top 5 lip combos using your shades.' His relatable and educational approach builds trust with his audience.
A great partner for men's grooming and skincare brands with a sophisticated aesthetic. His 3.04% engagement rate is complemented by an outstanding median view count of over 20k, surpassing his follower base. His content centers on high-end fragrances, minimalist fashion, and a polished urban lifestyle. Campaign ideas could include 'the perfect scent for a night out in NYC' or 'a morning skincare routine to start the day right.' His impressive 1:1 follower-to-view ratio makes him a high-impact choice for visibility.
A top choice for science-backed skincare brands seeking an expert voice. With a 1.64% engagement rate and 4k median views, his credibility as a 'Skin Expert' is a standout asset for his 49k followers. His content is highly educational, focusing on topics like melasma, anti-aging, and the science behind skincare ingredients. Campaign ideas could be 'An Expert's Take on Our New Serum' or 'A Deep Dive into the Benefits of Our Hero Ingredient.' His expertise and authority make him a valuable and trustworthy partner for educational campaigns.
A great fit for makeup brands that are vibrant and celebrate self-expression. He has a strong 4.14% engagement rate which shows a dedicated audience among his 62k followers, even with lower median views of 1.3k. His feed is filled with colorful, high-skill makeup looks, especially for events like Pride. Campaign ideas could include 'a full-face look using our pride collection' or 'testing the pigment of our new eyeshadows.' His authenticity and skill as a makeup artist shine through in his content.
A strong candidate for hair or self-care brands targeting salon professionals. While his engagement rate is 1.13%, his impressive median views of over 25k on a 53k follower base highlight his exceptional reach. As a hair educator, his content consists of expert-level coloring and styling tutorials. Campaign ideas could include 'my go-to hand cream after a long day in the salon' or 'testing a hydrating face mist for a midday refresh.' His massive reach and professional authority make him a unique partner.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Male Beauty Influencers in The United States in minutes.