Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Free Influencer Marketing Series
Success! Enjoy the series! Part 1: How an agency took a brand from 0 to $1MM in 4 months using influencers & ads
Still picking influencers solely based on engagement? That's so 2015. In 2025, median views and CPM are everything. Our in-house team has curated a list of standout beauty influencers in Canada with the kind of loyal, engaged audiences that actually convert.
These aren't your average beauty influencers — each influencer on this list is outperforming the norm in Canada, and we're sharing the real stats top agencies use to decide who's worth working with. If you're tired of overpaying for underperforming creators, start here!
Katriina is a great match for fashion and beauty brands that have a glamorous, event-centric aesthetic. Her 6.4% engagement rate reflects a connected audience that values her polished content. She regularly hosts fashion shows and shares high-glam makeup looks, runway content, and chic outfits, positioning her as a credible industry voice. Great campaign ideas would be "Red Carpet Ready with [Brand's] Evening Wear," a "Host's Guide to Event Styling," or a makeup tutorial creating a dramatic look to complement a new accessory line. Her authority in the fashion event space and her aspirational yet engaging presence make her a compelling partner.
Brigitte is a fantastic choice for modern and edgy fashion and beauty brands. Her median video views are over 130% of her follower count, demonstrating excellent reach and a captive audience that loves her dynamic content. She creates trendy outfit-of-the-day videos and beauty tutorials, with her signature pixie cut giving her a strong, memorable brand identity. Campaign ideas could be a "Week of Outfits with [Brand]," a "How to Style a Pixie Cut with Bold Accessories," or a GRWM video featuring a full look. Her vibrant personality and high-performing video content make her a great partner for generating buzz.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Female Beauty Influencers in Canada in minutes.
A perfect fit for beauty, skincare, and family-oriented lifestyle brands. With a massive 16.47% engagement rate, her median views soar to over 95k, far surpassing her 54k follower count. Her content beautifully blends beauty tutorials and product endorsements with authentic motherhood moments, featuring a bright and clean aesthetic. Campaign ideas could include 'a busy mom's 5-minute glow-up routine' or 'skincare essentials that survive toddler tantrums.' Her ability to genuinely connect with her audience on both beauty and motherhood makes her a powerful and trustworthy partner.
Ideal for K-beauty, skincare, and modern lifestyle brands, especially those targeting acne-prone skin. She boasts an impressive 11.83% engagement rate, with median views of 37k that consistently outperform her follower count of 35k. Her feed is a 'digital diary' with a clean, minimalist aesthetic, documenting her acne journey and sharing satisfying skincare texture shots. Campaign ideas could be 'a GRWM for a cozy fiancée glow' or 'the ultimate routine for calming sensitive skin.' Her authenticity in sharing her skincare journey makes her highly relatable and trustworthy.
A strong fit for makeup, skincare, and haircare brands looking for a dedicated beauty creator. With a solid 4.56% engagement rate and median views over 12k, her content effectively reaches a significant portion of her 21k followers. Her feed is packed with vibrant tutorials, product reviews, and routines in both English and Spanish. Campaign ideas could include 'creating a full look with our new collection' or 'a bilingual review of our best-selling hair mask.' Her versatility across beauty categories and bilingual content gives her a unique edge.
An excellent choice for lifestyle-oriented beauty and fashion brands. She maintains a 3.37% engagement rate, and her median views of over 50k demonstrate a strong reach beyond her 79k followers. Her content has a chic, aspirational aesthetic, mixing fashion, travel, and beauty with her unique life as a pilot. Campaign ideas could include 'the travel-proof makeup routine' or 'getting my skin ready for takeoff.' Her unique profession as a pilot makes her stand out and adds an element of adventure to her content.
A fantastic choice for beauty and wellness brands seeking high visibility. While her engagement rate is 2.41%, her median views are a remarkable 30k, significantly higher than her 21k follower count, proving her content reaches a broad audience. Her feed focuses on healthy lifestyle choices, seamlessly incorporating skincare and beauty product reviews. Campaign ideas could include 'my go-to SPF for a day in the sun' or 'a wellness routine featuring our new serum.' Her incredible view-to-follower ratio makes her an influencer with outstanding reach.
A great choice for beauty brands wanting the endorsement of a professional makeup artist. While her engagement rate is 1.75%, her median views of nearly 12k show a consistent audience for her expert-driven content. Her feed showcases her polished, 'natural glam' makeup artistry on clients and herself, positioning her as an on-air beauty expert. Campaign ideas could be 'pro tips for a flawless base using our foundation' or 'a masterclass look featuring our products.' Her professional credibility lends significant authority to any brand she works with.
A fantastic choice for makeup brands seeking a professional touch. Her strong 8.5% engagement rate is backed by impressive median views of over 263k, more than double her 112k follower base, indicating viral potential. As a makeup artist and educator, her content consists of high-quality tutorials, soft glam transformations on clients, and detailed product lists. Campaign ideas could be "creating a bridal look with our new collection" or "a masterclass on achieving flawless skin." Her professional expertise and polished, aspirational content lend significant authority.
A creative partner for makeup and hair brands who excel at video content. Her engagement rate is 1.89%, and with median views of 13k, her content reaches a dedicated segment of her 35k followers. Her specialty is creating engaging makeup transitions and recreating trending looks, like those from Love Island. Campaign ideas could include 'a transition challenge featuring our new palette' or 'recreating a celebrity look with budget-friendly beauty.' Her video editing skills and creative concepts make her stand out.
An excellent choice for editorial and high-fashion beauty brands. Kendra boasts a 5.04% engagement rate and her median views of over 66k surpass her 55k follower count, indicating strong viral potential. Her content is sleek and professional, featuring makeup tutorials, beauty hacks, and trendy looks with an editorial flair. Campaign ideas could include 'a tutorial on a 90s grunge smokey eye' or 'testing the longevity of our foundation during a photoshoot.' Her professional MUA background provides a high level of credibility and quality.
A strong fit for beauty brands that align with a travel and luxury lifestyle aesthetic. Manaal maintains a healthy 4.97% engagement rate, and her median view count of nearly 54k shows strong reach to her 82k followers. Her feed beautifully blends beauty product unboxings and reviews with glamorous travel content and daily life vlogs. Campaign ideas could include 'my travel-ready makeup routine' or 'unboxing our latest collection in a beautiful destination.' Her aspirational yet accessible content makes her a compelling storyteller.
A great match for beauty brands looking for a creator with a classic influencer style. Sofia has a 1.03% engagement rate, and her median views of over 13k connect with a core group of her 69k followers. Her content features a mix of GRWMs, makeup tutorials, and product unboxings with a youthful and trendy vibe. Brands could work with her on 'a drugstore vs. high-end makeup challenge' or a 'first impressions of our new collection' video. Her straightforward beauty content is relatable and perfect for product-focused campaigns.
Get our free 2025 guide packed with top tools and tactics to find hundreds of Female Beauty Influencers in Canada in minutes.