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About us:
MightyScout is a fully remote company working on an influencer marketing platform that hundreds of agencies and brands rely on. We power influencer campaigns for brands like Tonal, Monster, and Whoop to amplify their reach through creators.
The team works from almost every continent, primarily in Asia, Europe, South America, and the US. We're on the lookout for a Marketer who loves experimenting and is as enthusiastic about metrics as they are about content/copy, creators, and distribution.
One unique thing about us, you'll learn a lot by working closely with the Founders. We'll help you systematize, outsource, and delegate tasks that are tedious and recurring, freeing up your time to be more creative, work when you want, and on the things you love.
Location:
While this is a fully remote role, being based in Los Angeles or New York City is preferred to meet clients in-person and help attend/host events. Exceptions may be made for the right candidate.
Your role:
You'll be full-time working hands-on to lead our marketing initiatives using growth tactics and experiments. This role is for marketers who love to test new ideas, analyze results, and refine their strategies. Alongside creating engaging content, you'll be responsible for attending relevant events (in-person and online), giving talks, hosting dinners, overseeing social content, paid social ads, SEO, and driving quality traffic that leads to trials and demos. You'll manage a team of specialists and writers that will help support your needs. You'll build the ins-and-outs of playbooks to repeatedly book trials and demos. Afterwards, you'll grow and lead the team, teaching others how to do the same. Previous experience doing this for other influencer platforms or tools that target ecommerce brands is ideal.
Responsibilities:
- Devise experiments and implement strategies that attract and convert e-commerce brands and agencies to work with MightyScout.
- Test various marketing channels to increase leads driven each month.
- Execute high-impact campaigns across various channels, including ads, SEO, B2B influencer partnerships, webinars, case studies, and video content.
- Craft compelling copy to strengthen our email marketing initiatives and increase subscriber engagement.
- Uncover content gaps and create a content calendar to re-purpose and promote content across social channels.
- Improve landing pages with best practices to increase conversion.
- Build relationships by engaging with the creator economy community across channels.
- Edit and work with video editors to improve video assets.
- Collaborate with the founder to gain insights and direction to support your strategies.
- Analyze performance data to continuously refine strategies and achieve monthly visitor and target goals.
- Create marketing and sales enablement collateral.
- Document your learnings to distribute knowledge across the team.
What we're looking for:
- At least 3 years of marketing experience.
- Proven experience in generating trials and demos through content marketing or other methods within a SaaS or tech environment, preferably within the influencer marketing or ecommerce industry.
- Growth marketing knowledge with a focus on generating trials and demo bookings.
- A data-driven mindset, comfortable with experimenting and iterating on the go.
- Excellent communication skills and a knack for crafting compelling copy.
- A track record of building traffic and followers.
- Experience in building strong relationships and creating mutually beneficial partnerships.
- Bonus: Able to speak and write in Spanish fluently.
- Bonus: Experience with Figma and Notion.
You'll be a good fit if:
- You're independent and proactive.
- Able to thrive in an isolated/remote environment.
- Able to work with minimal meetings. We do async meetings using video, supplemented by occasional regular meetings or co-working sessions as necessary (leveraging tools like Slack, Loom, Trello, and Notion).
- Able to write (a lot): Willingness to over communicate.
- You're organized and detailed.
- You've worked in metric driven businesses and are quantitative/iterative around user growth and core KPIs.
- Willing to help with various aspects of the marketing stack, without considering any task beneath you. This includes activities ranging from setting up marketing automations and creating content or copy, coming up with wild ideas like using memes to grow, to conducting cold outreach for guest interviews.
Perks:
- Competitive salary and a robust marketing budget to bring your ideas to life.
- Flexible work environment, with a focus on creating a balanced work-life dynamic.
- Direct mentorship from the founder, offering a unique opportunity for professional growth.
- A collaborative culture that values each team member's contributions.
Be sure to mention "Happy Scout" anywhere in the application when applying so we know you read this entire listing. Applications that do not mention this will not be seen based on filters applied by our system.
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