How to Structure Your Influencer Offering

Picture this: You're an agency owner staring at your computer screen, trying to price your influencer marketing services. The problem? A lack of industry benchmarks. You think: "Am I charging too much? Too little?"

This absence of reliable pricing data turns every client proposal into a nerve-wracking gamble. You second-guess every quote, fearing you'll scare away clients or leave money on the table. It's a constant struggle, leaving you feeling uncertain.

But not anymore, this comprehensive guide provides a clear and effective outline for structuring and pricing your influencer marketing services in 2025 and includes real life examples.

Choosing your service niche

Picking the right service niche for your agency is not a random decision; it’s a strategic one that needs careful planning and a good grasp of your strengths and interests. While a large market can be tempting, it shouldn’t be the only factor in your decision. Other important aspects also play a role in finding the best opportunity for your agency.

Social media marketer Tristan Parker, owner of Parker Digital, believes your ideal niche has three core aspects: interest, money, and volume. Interest in your niche keeps you motivated, a profitable niche brings in revenue, and a large volume of opportunities ensures your niche has a future.

1. Find a niche you’re interested in and set your offerings

As basic as it sounds, the interest comes from your passion. So, the niche must consist of something you’re passionate about. It could be things you’re good at or an industry you’re particularly fond of. This way, you can get off the ground by settling on specific offers and the industry/audience you intend to serve.

Let’s say you're a marketer who knows cars well and loves the automotive industry. That means, your agency will likely tap into an audience of automobile enthusiasts and potential buyers. Dig deep into this audience and provide services that resolve their problems; this will help you set your list of offerings.

For example, Audi was having a hard time promoting and pumping the test drive numbers for their Q range SUVs. A London-based influencer marketing agency called the Goat Agency used two of their primary services: content creation on multiple social platforms by vetted influencers and a targeted paid social strategy. As a result, this combination generated 8.3 million impressions, 39,000 clicks, and 536 customer referrals for the brand. Results like these provide clear evidence of success, helping you convince clients that your offerings are valuable and worth continuing.

2. Acquire new clients and retain them for higher ROI

Once your agency gains some traction, it's time to analyze your current clients, identify successful strategies, and focus on client retention and ROI growth. Here's an example of how this process might look:

Example:

Let's say you have two clients: a beauty brand (Client A) and a fitness apparel company (Client B).

Analyze client performance:

Client A:

• 12-month contract
• $10,000 monthly retainer
• 30% increase in sales attributed to influencer marketing

Client B:

• 6-month contract
• $5,000 monthly retainer
• 15% increase in social media engagement, but minimal sales impact

Identify successful strategies:

• For Client A: Micro-influencer collaborations and product seeding yielded high ROI
• For Client B: Influencer-led workout challenges increased engagement but didn't drive sales

Calculate lifetime value (LTV):

• Client A: $120,000 (likely to renew based on results)
• Client B: $30,000 (may not renew due to lack of sales impact)

Interview clients:

• Ask Client A about their satisfaction, pain points, and future goals
• Discuss with Client B why sales weren't impacted and what could be improved

Find commonalities in successful clients:

Client A shares characteristics with your other successful clients:

• Clear, sales-focused goals
• Willingness to invest in long-term strategies
• Products with strong visual appeal

Target similar prospects:

• Focus outreach on beauty and lifestyle brands with similar characteristics to Client A
• Develop case studies highlighting your success in the beauty industry

Refine your niche:

• Given the success with Client A, consider specializing in beauty and lifestyle influencer marketing
• Develop deep expertise in this niche, including industry-specific metrics and influencer relationships

Set retention and growth goals:

• Aim to renew 80% of clients like Client A
• Set a goal to convert 50% of shorter-term clients to 12-month contracts

3. Make sure your niche has a successful future

As an influencer marketing agency, you need to consider how your services will impact brands' strategies. You must be prepared to adapt to changing brand expectations and always keep an eye on current trends to find future-proof niches and services.

For example, brands nowadays want to see real business impact from influencer marketing and performance-based influencers guarantee just that. Such affiliates are compensated for tangible results like clicks, leads, or sales, rather than just for promoting a brand.

Agencies like Kynship.co and Zero to 1 Agency are adapting to this trend by offering performance-based services. They tend to focus on long-term relationships with influencers and customer affiliates, keeping them motivated to share content over time.

4. Start small and build out

Most people make the mistake of going all in all at once. Instead, start with something small and grow your business from there. While every niche has its advantages, consider the downsides too.

For instance, if you're considering expanding into the luxury fashion sector, you need to overcome significant barriers unless you already have connections in the industry. High-end brands often require agencies with established relationships and a proven track record in their specific market.

Similarly, if you want to pivot from working with lifestyle influencers to partnering with technical product reviewers for a tech brand, your existing influencer network might not be suitable. The influencers would need to acquire in-depth knowledge about complex products, which takes time and could potentially impact content quality if they're not genuinely interested or knowledgeable about tech.

Types of niches to consider

Your influencer marketing agency has multiple niches to choose from, but the main question is: do you want to offer one niche service to many industries or many services to one niche industry?

Here are some examples that explore both types of scenarios:

One stage of influencer marketing

Given the vast range of services you can provide in influencer marketing, it's often beneficial to focus on a primary offering. Some agencies excel by specializing in a specific strategy. For example, agencies like InBeat and ApexDrop focus on product seeding, also known as gifting.

Here, brands send free products or services to influencers, hoping they will create authentic content around the gifted item and share their positive experiences with their followers. The idea is to use the trust and rapport influencers have with their audience to boost engagement, brand visibility, and sales through genuine endorsements.

ApexDrop is especially notable because of its influencer network and a custom tech platform. The influencer network helps the agency pick the right influencers for a campaign, and the tech platform simplifies the actual gifting process. On top of that, ApexDrop charges on a per-influencer basis, giving brands the flexibility to choose the influencers that best fit their campaigns. However, brands need to buy in bulk to work with multiple influencers, which is great for larger campaigns or those with bigger budgets.

In return for the sponsored content, brands receive the social posts and content rights indefinitely, allowing them to use the content without worrying about copyright or licensing issues.

One platform

Some influencer marketing agencies tend to focus on only one platform instead of trying to cover everything at once. If that's your goal, then India-based agency Confluencr is a great example to follow.

The agency has separate services for two major platforms: Instagram and YouTube. The former has a repository of over 50,000 vetted influencers from all tiers who have created 85,000+ pieces of content and generated 400 million views.

For YouTube, Confluencr can connect brands to more than 15,000 influencers and create anything from unboxing videos to YouTube shorts. So far, the agency has run more than 500 influencer campaigns for 200+ brands (including giants like PayTM and CoinDCX) and gathered a total of 1 billion content views.

A tier of influencers

There are 50 million influencers on social media, with 1.5-5 million on YouTube alone. However, you need to work with the ones whose audience is most relevant to your business.

To make things easier, all these influencers can be divided into 5 groups depending on their follower count: mega, macro, mid-tier, micro, and nano. And you as an influencer marketing agency can choose to focus on one or two tiers at a time. For instance, micro-influencers have less than 50,000 followers with higher engagement rates and stronger connections with their communities, making them an incredible source for agencies to tap into.

A brilliant example of this is the UK-based brand Iceland Groceries. Their challenge was complex: they had to make frozen foods look appealing and seductive.

Instead of going for a famous influencer like Zoe Sugg, Iceland partnered with a vlogging site called Channel Mum and used 50 of their micro-influencers to create content featuring their products. When the site conducted a blind survey, Iceland’s approval rate went from 10% to a whopping 70%.

Similarly, if your agency guarantees a wider audience and reach, you can choose to operate with mega and macro influencers who have a following worth millions.

One industry

If your interest and expertise lie in a specific industry, you can also direct your agency toward it. Focusing on a specific industry allows you to build deep expertise and valuable relationships. In the beauty industry, for example, you'd become well-versed in:

• Trending products and techniques
• Key opinion leaders and rising stars
• Industry events and seasonal trends
• Regulatory considerations for beauty marketing

Your pricing could reflect this specialized knowledge. You might offer:

• Product launch campaigns
• Seasonal trend campaigns
• Long-term brand ambassador programs

Each of these could be priced based on the campaign's duration, the number of influencers involved, and the complexity of the content required.

Building influencer affiliate communities

Influencer affiliate communities provide a scalable and recurring revenue model for agencies. They build networks of influencers who promote products or services based on performance-based commissions. This approach offers cost-effective reach, authentic content, and valuable performance data.

Your pricing model could include a setup fee for creating the affiliate program, a monthly management fee, and a percentage of the commissions generated. For example:

• Setup fee: $5,000
• Monthly management: $2,000
• Commission share: 10% of influencer commissions

This model aligns your success with that of your clients, incentivizing you to optimize the program's performance.

Finding talent

If you’re great at identifying and vetting influencers, you might focus on talent scouting and management. This niche involves:

• Discovering up-and-coming influencers
• Vetting influencers for brand suitability
• Managing influencer relationships
• Negotiating contracts

Your pricing could be structured as a finder's fee or a percentage of the influencer's earnings. For instance:

• 20% of the influencer's fee for one-off campaigns
• 15% of the influencer's earnings for long-term partnerships
• Flat rate of $1,000 for influencer discovery and vetting services

Long-term partnerships

If you want your agency to be in the game for many years to come, opt for long-term collaborations with influencers rather than one-off partnerships. The best way to build such sustainable relationships is to find out your client’s pain points and solve them like a pro.

For example, a small beauty brand called eos enlisted the help of The Shelf, an Atlanta-based influencer marketing agency, to increase the demand for their shaving cream. As a solution, the agency ran the Shave Campaign to highlight the product’s benefits by partnering with macro-influencers to create video content. They further reused this content in promotional ads across various channels, gaining high views and engagement.

The project worked so well that eos became a long-term client of The Shelf, developing multiple campaigns to grow their brand. In total, the agency has generated over 40 million impressions, 600+ posts, and 1.8 million engagements for the brand.

How To B2C

When pricing your B2C influencer marketing services, consider the unique aspects of consumer-focused campaigns. B2C influencer marketing typically involves:

• Lifestyle integration of products
• Unboxing and reviewing content
• User-generated content campaigns
• Visual storytelling and engaging social media content

Your pricing structure should reflect the scale and complexity of consumer campaigns, which often require a larger number of influencers to achieve broad reach. Here are some example pricing models:

Tiered influencer packages:

• Micro-influencer package: $5,000 (10 influencers, one post each)

• Mid-tier influencer package: $20,000 (5 influencers, three posts each)

• Macro-influencer package: $50,000 (2 influencers, full campaign with multiple touchpoints) Campaign Based Pricing:

Performance-based pricing:

• Product Launch Campaign: $30,000 (includes strategy, influencer selection, content creation, and performance tracking)

• Seasonal Promotion: $15,000 (includes a mix of influencer tiers and content types)

Performance-based pricing:

• Base fee + commission on sales generated

• Cost per engagement (likes, comments, shares)

Remember to factor in the time and resources required for influencer research, relationship management, content approval, and campaign analysis when setting your prices. As you gain more experience and demonstrate results, you can adjust your pricing to reflect the value you bring to your clients' B2C marketing efforts.

Types of agency offerings

1. Traditional influencer marketing services

At the core of your agency, you'll provide traditional influencer marketing services. These include:

• Influencer discovery and vetting: You'll use tools and your expertise to find the right influencers for each campaign. For example, you might use platforms like MightyScout to search for influencers based on niche, audience demographics, and engagement rates.
• Campaign strategy and planning: You'll work with brands to develop comprehensive campaign strategies. This involves setting clear objectives, determining key performance indicators (KPIs), and creating a content calendar.
• Content creation and approval: You'll guide influencers in creating content that aligns with brand guidelines while maintaining authenticity. For instance, you might provide a brief for a beauty brand's new lipstick launch, outlining key messaging points but allowing influencers creative freedom in their presentation.
• Campaign management and execution: You'll oversee the entire campaign process, from kickoff to completion. This includes managing timelines, ensuring deliverables are met, and handling any issues that arise.
• Performance tracking and reporting: You'll use analytics tools to track campaign performance and provide detailed reports to clients. These reports might include metrics like reach, engagement, click-through rates, and conversions.

2. Performance-based influencer marketing

Performance-based models are gaining traction in the influencer marketing world. In this approach, influencers are compensated based on the results they drive, such as sales or sign-ups.

Instead of paying influencers a flat fee, structure deals where influencers earn a commission on sales or actions they generate. This aligns incentives and can lead to more engaged, results-driven campaigns.

For example, Kynship.co specializes in performance-based influencer marketing for e-commerce brands. They focus on building long-term relationships with influencers. Similarity Zero to 1 focuses on cultivating lasting partnerships between brands and influencers, fostering authenticity and consistent messaging.

3. Influencer affiliate communities

Building influencer affiliate communities is a growing trend that combines elements of traditional affiliate marketing with influencer partnerships.

• You'll set up the technical infrastructure for affiliate tracking, often using platforms like Impact or TUNE. You’ll also need to create structures and terms for the program.
• You'll identify and onboard influencers who are a good fit for the brand and have an audience likely to convert. For example, for a fitness brand, you might focus on health and wellness influencers with highly engaged followers.
• You'll use affiliate tracking software to monitor sales generated by each influencer and calculate their commissions accurately.
• Long-term success depends on keeping influencers engaged. You might implement tiered commission structures, offer exclusive products or experiences, or provide regular performance feedback and optimization tips.

4. Platform-based services

Some agencies operate on a platform model, connecting brands with influencers through a marketplace system.

Example: Whalar's marketplace model

Whalar offers a free-to-use platform for brands and agencies to connect with influencers. Their unique selling point is their commission structure.

Brands and agencies can use the platform at no cost, lowering the barrier to entry for influencer marketing.

Whalar takes a small commission from influencers' earnings. For paid projects, they charge a 15% platform fee from the creator's gross compensation.

Operational considerations

Processes and onboarding

1. Find the right influencer

Before starting influencer outreach, be clear about two things: your target audience and your goals. For brand awareness, choose influencers with large audiences. For sales, pick influencers with high engagement rates.

With this in mind, search for your ideal influencer using hashtags and keywords related to your industry, products, or services on your preferred social media platform.

For example, if your client is a small beauty brand that sells organic products, you need someone like Celeste Thomas or Venetia La Manna, who specifically talk about sustainable, cruelty-free beauty products.

2. Make them an offer

Your success as an influencer marketing agency depends on making an attractive offer that your ideal influencer can’t refuse.

In 2024, the average cost of an Instagram post was $10 to $100 for nano influencers and $100 to $500 for micro influencers. However, the value an influencer brings to your brand is hard to gauge without trying them.

Good performers with huge follower counts (like mega and macro influencers) are bound to be more expensive. So, stick to the market price to avoid lengthy negotiations and propose an amount that is fair to you and the influencer.

3. Onboard them internally

A well-structured influencer data management system is key to a smooth internal onboarding process. Take the help of the Influencer Relationship Management system like MightyScout to keep detailed records about each influencer in one place, so that it’s easier for you to plan and execute well-targeted campaigns.

This is especially important when working with influencers on different platforms like Instagram and YouTube. Organize your influencer database by keeping their recent contact information updated and adding details to their profiles such as influencer handle/name, profile niche, gender, and demographic information.

This organized data helps you target campaigns effectively. For example, if you need influencers for a beachwear campaign, you can quickly identify suitable influencers using demographic filters.

4. Brief them about the campaign

This is the part where you provide them with the resources they need to execute their campaign deliverables. However, make sure they sign a contract agreeing to the terms and conditions before moving forward.

Your campaign brief needs to clarify a few things: posting timeline and tasks, content rights, and affiliate links.

• Your influencer should have a clear timeline for running promotions. For example, if promoting a Christmas offer, make sure the influencer receives and tries the product by November to create anticipation. This timeline must include deadlines to keep the influencer organized. Create a posting framework aligned with the timeline, especially if one creator is posting on multiple social media channels.
• Have influencers sign a content rights document, giving you legal permission to repurpose their content.
• Provide each influencer with a unique affiliate link or discount code to ensure they get credit for their work. This also helps you track their success easily.

Tools needed for influencer marketing

Influencer marketing is competitive, and your agency needs an arsenal of specialized tools to stand out. These tools include:

Social media analytics tools

Your words don’t hold any weight for your clients. To prove your expertise, you need results. And for that, you need to track your campaigns.

Agency-popular social media analytics tools like HypeAuditor, Brandwatch, and Sprout Social offer advanced sentiment analysis, influencer research, and competitor benchmarking features. These tools track engagement rates, reach, and impressions, helping you identify effective influencers and popular content.

They also include reporting and visualization tools, making it easy to share findings with clients. In addition to that, they offer real-time monitoring and alerts, helping agencies respond quickly to crises or negative sentiment around their brand.

Influencer scouting tools

Your influencer marketing agency needs to find the best influencers for your clients. And scouting tools such as MightScout and Buzzsumo to simplify the influencer discovery process for you.

These tools offer detailed analytics on influencer performance, such as engagement rates, reach, and audience demographics. They provide insights into influencer audiences, engagement metrics, and conversion data, helping agencies choose the right influencers for partnerships.

For example, HypeAuditor features tools like an Instagram Engagement Calculator and an Audit tool to assess influencer credibility and authenticity.

Project management tools

Your agency will handle multiple client projects, and a good project management tool like Notion helps you organize your workflow better.

Notion's adaptability makes it perfect for influencer marketing agencies. It serves various purposes, from project management to content creation and journaling. Its flexible features enable agencies to tailor it to their requirements, seamlessly integrating it into their workflow.

Influencer marketing agencies rely on Notion for planning and overseeing campaigns, monitoring influencer performance, and analyzing campaign outcomes. It keeps them well-organized, ensuring timely task completion and efficient campaign execution.

How to get clients

Networking and outreach strategies

Your ability to network and reach out effectively can make or break your agency's success.

To grow your client list, you need to put yourself out there and make meaningful connections. Here are some effective networking and outreach strategies:

1. Attend industry events: Participate in marketing conferences, social media expos, and influencer meetups. These events are goldmines for meeting potential clients and staying up-to-date with industry trends.
2. Develop a referral program: Encourage your existing clients to refer new businesses to you. You could offer incentives like discounted services or exclusive perks for successful referrals. For instance, you might provide a 10% discount on the next campaign for every new client referred.
3. Cold outreach: While it can be challenging, cold outreach can be effective if done right. Research companies that could benefit from influencer marketing and craft personalized pitches. Focus on how your services can solve their specific pain points.
4. Partner with complementary businesses: Form alliances with agencies that offer services you don't, such as traditional PR firms or digital advertising agencies. This can lead to mutual referrals and expanded service offerings for your clients.

Authentic engagement on social media platforms

Social media isn't just for influencers —it's an important tool for your agency to connect with potential clients, partners, and influencers. Here's how to make the most of it:

• Focus on platforms where your target audience is most active. For B2B connections, LinkedIn and Twitter are often valuable. For B2C brands and influencers, Instagram and TikTok might be more relevant.

• Ensure your agency's social media profiles communicate your unique value proposition. Use a professional profile picture, write an engaging bio, and showcase your best work in your feed or portfolio.

• Set aside time each day to engage with your network. This means:

  • Commenting thoughtfully on posts from industry leaders, potential clients, and influencers
  • Sharing and retweeting valuable content (with your insights added)
  • Responding promptly to comments and messages on your posts

• Give your followers a peek into your agency's culture and processes. This could include team brainstorming sessions, campaign planning meetings, or even casual office moments. This humanizes your brand and builds trust.

• Use features like Instagram Live or Twitter Spaces to host Q&A sessions, panel discussions, or informal chats about influencer marketing trends. This positions you as an accessible expert and helps build a community around your brand.

Leveraging LinkedIn for professional networking

LinkedIn is a powerful tool for B2B networking and client acquisition. Here's how you can make the most of it:

• Optimize your profile: Ensure your personal and company profiles are complete and showcase your expertise. Use a professional photo, write a compelling headline, and craft a summary that highlights your unique value proposition.

• Publish thought leadership content: Use LinkedIn's article feature to share in-depth insights about influencer marketing. For example, you could write a piece on "5 Emerging Trends in Influencer Marketing for 2024" to demonstrate your industry knowledge.

• Engage with your network: Regularly comment on and share posts from your connections, especially those in your target industries. This keeps you visible and adds value to your network.

• Use LinkedIn Sales Navigator: This premium tool can help you identify and connect with decision-makers in companies you'd like to work with.

• Leverage LinkedIn ads: Consider using LinkedIn's advertising platform to reach specific job titles or companies with your content or offers.

• Share client success stories: Post case studies or short snippets of successful campaigns you've run. For instance, you could share, "Helped [Brand X] achieve a 300% ROI on their latest influencer campaign. Here's how we did it..."

Using content marketing and thought leadership

Here's how to leverage content marketing and thought leadership:

1. Start a blog: Regularly publish in-depth articles on your agency's website. Cover topics like emerging influencer marketing trends, best practices for working with creators, or how to measure campaign success. For example, you could write a comprehensive guide on "How to Build a Successful TikTok Influencer Strategy."
2. Create diverse content formats: Don't limit yourself to written content. Produce videos, podcasts, infographics, and webinars to cater to different learning preferences. You might start a YouTube channel where you interview successful influencers about their experiences working with brands.
3. Guest post on industry publications: Contribute articles to respected marketing blogs or industry publications. This exposes you to new audiences and boosts your credibility. Aim for sites like MarketingProfs, Social Media Examiner, or AdAge.
4. Host webinars or virtual events: Organize online events where you share your expertise. You could host a webinar on "Maximizing Influencer Partnerships for E-commerce Brands" and invite potential clients to attend.
5. Collaborate with other experts: Partner with other thought leaders in complementary fields for joint content creation. This could include co-authored articles, joint webinars, or podcast appearances.
6. Repurpose your content: Get more mileage out of your content by repurposing it across different platforms. For example, turn a blog post into a series of social media posts, or convert a webinar into a YouTube video and a podcast episode.

Pricing your offering

To help new agencies understand real market rates, we've analyzed responses from multiple established influencer marketing agencies in 2024. The following examples are based on actual agency pricing structures but have been anonymized to protect confidentiality.

These examples come from agencies that manage campaigns for various brands, from emerging D2C companies to major enterprise clients.

Minimum charges

Many agencies set a minimum monthly charge to ensure their efforts are adequately compensated. Here's how this plays out in the current market:

Market Example - Tiered minimums:

1. Entry level: $12,000-15,000/month for 25-50 influencers

• Includes: Content rights and basic campaign management
• Best for: First-time influencer marketing clients

2. Mid-tier: $25,000-35,000/month

• Includes: Full-service management, recruitment, content rights
• Best for: Growing brands with established marketing budgets

3. Enterprise: $50,000/month minimum

• Includes: Comprehensive strategy, talent management, analytics
• Best for: Large brands requiring full-service support

Your agency could offer similar tiered packages:

• "Starter Package": $2,500/month for up to 20 influencers
• "Growth Package": $5,000/month for up to 50 influencers
• "Scale Package": $10,000/month for up to 100 influencers

Percentage of paid ad spend

Another common model is to charge a percentage of the client's total influencer marketing budget or paid ad spend. This typically ranges from 10% to 20%, depending on the scope of services and the complexity of the campaign.

While the traditional model suggests 10-20% of the total influencer marketing budget, current market data shows agencies are moving toward more structured pricing:

Market Example - Performance model:

• Base management fee: Fixed monthly rate ($15,000-50,000)
• Per-influencer rates: $250-300 for micro-influencers
• Volume discounts available for large-scale campaigns
• Content rights and usage fees priced separately

Three-month commitments

Influencer marketing often requires time to show significant results. To account for this, many agencies require a minimum three-month commitment from clients. This approach allows you to:

• Develop and implement a comprehensive strategy
• Build relationships with influencers
• Gather meaningful data to optimize campaigns
• Demonstrate ROI over a reasonable timeframe

Market data confirms that most successful agencies require minimum commitments:

Market Examples - Commitment structures:

1. Volume-based programs:

• 6-month commitment preferred
• Total investment: $90,000 ($15,000/month)
• Includes creator discovery, activation tracking, management

2. Enterprise programs:

• 3-month minimum commitment
• $50,000/month minimum
• Total 6-month investment: $300,000+

Suggested commitment structure:

• Month 1: $5,000 (Strategy development, influencer outreach, campaign setup)
• Months 2-3: $3,500 per month (Campaign management, optimization, reporting)

4. Outreach-based pricing models

Some agencies price their services based on the number of influencers they reach out to or secure for a campaign. This model can work well for agencies specializing in influencer discovery and relationship building.

Current market data suggests successful agencies are combining outreach-based pricing with comprehensive management fees:

Market Example - Hybrid model:

• Base management: $25,000-35,000/month
• Per-influencer cost: $250-300
• Includes full-service campaign management and recruitment

Suggested outreach pricing structure:

• Basic Outreach: $1,500 for reaching out to 50 potential influencers
• Standard Outreach: $3,000 for reaching out to 100 potential influencers
• Premium Outreach: $5,000 for reaching out to 200 potential influencers

Key market insights to consider:

When structuring your pricing, keep in mind these current market trends:

• Management fees typically range from $12,000-50,000/month
• Per-influencer rates average $250-300 for micro-influencers
• Most agencies require 3-6 month minimum commitments
• Content rights and usage fees significantly impact pricing
• Volume discounts are common for large-scale campaigns

Remember: These market examples demonstrate the wide range of pricing models available. New agencies should position their pricing within this spectrum based on their unique value proposition and operational capabilities.

Wrapping up

Launching an influencer marketing agency entails various moving parts and figuring out the pricing is the most crucial one. Why? Because that single element can make or break your agency’s success.

So take your time, talk to other founders in the industry and then finalize the numbers.