Case Study: The Exposure Co

Managing 20+ clients and hundreds of influencers across Instagram and TikTok meant that Victoria, Founder of The Exposure Co., and her team were spending more time in spreadsheets and inboxes, than on strategy and storytelling. Campaigns were getting out the door, but not without stress.. With up to 30 active accounts at a time and events attracting over 700 attendees, the team at BLK PR needed a way to scale without compromising quality or overextending bandwidth.

“We’re a fast-moving agency, and we pride ourselves on attention to detail,” says Victoria. “But when you're working with so many moving parts, creators, timelines, and platforms, it can be difficult to keep everything aligned without the right system in place.”

What began as a conversation quickly became a core part of their tech stack. MightyScout offered something rare in the world of marketing tools: it didn’t try to change the way The Exposure Co. worked, but it made it better. Suddenly, the manual tasks that once slowed down the team, like checking for live posts, verifying tags, or building reports, became fast, trackable, and streamlined.

“When I first had the conversation with MightyScout, I was relieved that it was something that could assist with our existing workflow rather than changing our whole process and system,” Victoria says.

The Challenge: Manual Chaos in a Growing Agency

Before MightyScout, The Exposure Co. managed campaigns with a hands-on approach. The team tracked posts manually, kept tabs on influencer deliverables using Excel spreadsheets, and gathered screenshots to build campaign reports. It was time-consuming, but manageable.

However, as client demand increased, that manual system began to show its limitations.

“We were doing a lot of manual work. Excel spreadsheets, emails, screenshots when posts go live, all of that sort of stuff,” Victoria explains. “In terms of scaling the business, it was limiting”

The Solution: Automated Campaign Management with MightyScout

With MightyScout, the team could centralize the way they manage campaigns. Each client was set up as a dedicated campaign within the platform, allowing her team to quickly monitor progress, track deliverables, and check compliance at a moment’s notice.

“We're able to go in and check the progress of all the parts that have gone live, for that specific client. So, it allows us and the client, peace of mind that we're keeping across all the posts in real time,” Victoria explains. “That peace of mind, knowing you've got all the content there, you're able to double, triple check things. There's no room for that human error, which is really nice.”

Here’s how The Exposure Co. uses MightyScout today:

• Campaign Organization: Each brand or client is managed as a standalone campaign, making it easy to isolate metrics, influencers, and timelines.
• Story Analytics & Engagement: MightyScout tracks swipe-ups, sticker taps, and other key metrics, bringing transparency to content that’s often the hardest to measure.
• Influencer Vetting & Management: Before campaigns even begin, Victoria’s team uses MightyScout to assess influencer fit using audience data, past performance, and engagement metrics. All tailored to each client’s specific goals.
• Custom Reporting: The platform makes it easy to create sleek, client-facing reports that can be customized for different priorities, whether that’s showcasing creative content, tracking link clicks, or demonstrating sales conversions.

“You can quickly jump in and check if the influencer used the paid partnership tag correctly or if they’re using the approved caption in real time,” says Victoria. “It really just streamlines the whole process for us.”

The Impact: Time Saved, Quality Up, Steady Confidence

What used to take days chasing down content, confirming tags, and compiling reports now takes minutes. But for Victoria and her team, the biggest impact isn’t just speed. It’s confidence.

Here’s what’s changed:

• ✅ Time Saved: Manual tasks like screenshot collection, content tracking, and performance monitoring are now automated. What once took a team member an entire day, now takes under 30 minutes.
• 📊 Better Reporting: With fully customizable, on-demand reports, the agency can tailor updates to each client’s unique goals, whether that’s showcasing creative, tracking impressions, or measuring direct sales.
• 🚨 Live Issue Resolution: Whether it’s a missing disclosure tag or a story that didn’t go live as expected, the team can respond without needing any more retroactive fixes.
• 🔍 Campaign Optimization: With visibility into what’s performing and what’s not, the agency can make mid-campaign pivots to maximize results, especially on platforms like TikTok, where performance can vary significantly.

One example? A recent TikTok campaign where posts weren’t being surfaced on the For You Page.

That kind of responsiveness is exactly what clients are looking for, and it’s helped The Exposure Co. position itself not just as an execution partner, but as a strategic advisor.

The Results: Streamlined Campaigns, Happier Clients, Stronger Growth

For The Exposure Co., implementing MightyScout was a turning point.

By reducing manual effort, minimizing errors, and tightening campaign oversight, the agency has unlocked a new level of scale, giving them the ability to focus more on strategy and take on more clients with the high-touch service they’re known for.

“It saves us a lot of time and it saves us a lot of resources as well. It really just streamlines the whole process for us,” says Victoria. “We're able to capture those earned media, as we call it. Which is golden for clients”

With MightyScout, the agency has achieved:

• ⏱ More Productivity: Work that once took days, like compiling reports or checking if influencers followed posting guidelines, now takes minutes. The team is no longer stuck in the weeds and can focus on higher-value work.
• 📈 Higher Campaign Performance: In-platform monitoring allows the team to optimize posts mid-campaign. Whether it’s adjusting creative direction or fixing missing tags, MightyScout gives them the tools to act fast so every post performs at its best.
• 🤝 Improved Client Trust: With transparent data, live campaign insights, and clean, custom reports, clients see the value of their influencer investment clearly and consistently.
• 📣 More Strategic Campaigns: With more accurate analytics at their fingertips, The Exposure Co. can plan smarter influencer partnerships based on performance, not guesswork. They’re building better campaigns because they’re starting with better information.

And because MightyScout is easy to onboard across the team, even new hires or junior staff can jump in quickly, which helped The Exposure Co. scale operations without slowing down.

Victoria’s team has been able to grow faster without the usual growing pains. “It allows us and the client peace of mind that we're keeping across all the posts in real time. We can really put as little or as much as we want into the reports, which is really nice,” says Victoria

Whether it’s a campaign for a boutique fashion brand or a national wellness product launch, MightyScout has become the central hub behind the agency’s most successful work.