Case Study: BLK PR

BLK PR is a fashion-focused PR agency based in Los Angeles that leads major influencer campaigns for some of the world’s most recognizable lifestyle and fashion brands. With a client roster spanning emerging designers to global names, the agency executes hundreds of gifting campaigns, showroom activations, and influencer-driven events annually.

With up to 30 active accounts at a time and events attracting over 700 attendees, the team at BLK PR needed a way to scale without compromising quality or overextending bandwidth.

“We’re constantly running multiple campaigns. We host events where hundreds of influencers attend, and they’re expected to tag and post. Manually tracking was impossible,” said Emery, Senior Influencer Account Manager at BLK PR.

The Challenge: Collaborating

Before adopting MightyScout, the team relied on manual workflows to track influencers, seed products, and create reports. A single high-profile event would require three team members, working several days, to manually capture performance metrics, content links, and social analytics.

Many of BLK PR’s clients are corporate brands with strict expectations around performance tracking. With campaigns hosting hundreds of influencers, it was nearly impossible to stay ahead without sacrificing hours of team bandwidth.

“Honestly, we’d be dividing up lists, taking screenshots of mentions, and building Canva reports just to get performance data,” said Emery. “It looked great, but it wasn’t scalable. It wasn’t a smart use of our time.”

Campaign wrap-ups that should have taken hours stretched into days. Interns and junior staff were often pulled off other responsibilities just to assist in screenshotting mentions, locating posts, and building client decks. The team had the creative skills to deliver stellar campaigns, but the lack of automation kept them stuck in repetitive admin work.

“We used to go through check-in lists after events, then manually search Instagram for posts, screenshots, and story mentions,” said Emery. “It was exhausting.”

The need for collaboration among team members added complexity. With different people handling different accounts, consistency in tracking and reporting became difficult to maintain. Any time a team member was out sick or changed roles, knowledge gaps would form and campaign tracking would stall.

“Some of our clients won’t give us access to their internal Instagram logins, so we had to figure out everything from public-facing data. Without a tool, it was chaos,” said Emery.

The Solution:

When BLK PR onboarded MightyScout, it became a central tool in their influencer marketing operation. It’s now integrated into the daily workflows of every account manager. What once took hours of manual tracking and reporting became an automated, seamless process.

“I’m on MightyScout every single day. I always have at least two tabs open,” said Emery, Senior Influencer Account Manager. “It’s how I build lists, track posts, download content, and communicate results to clients. It’s not just a tool, it’s essential.”

Here’s how BLK PR uses MightyScout today:

• Automate influencer story and post tracking across Instagram and TikTok
• Pull content and performance metrics instantly, all in one place, without relying on external systems.
• Download media files directly from the platform for client decks, email recaps, or use in PR coverage
• Generate professional reports within hours, instead of days
• Create and manage influencer lists with filters by location, engagement, follower count, and custom tags

“We had an event with 100+ influencers just last week, and we had a report ready by the end of the night,” said Kate, Media Coordinator at BLK PR. “That’s the kind of responsiveness our clients expect.”

With MightyScout, team members could create curated influencer lists, apply filters (e.g. by city or follower range), and even discover new influencers to invite to events or seed products. These lists could be shared directly with clients, who could approve or decline creators making the process collaborative, transparent, and efficient.

“The ability to send lists to clients and have them approve people directly has been a game changer. We no longer have to create spreadsheets or PDFs. Everything happens in one place,” said Kelley, Influencer Marketing Coordinator at BLK PR

With team members managing different brand accounts, MightyScout created a shared workspace where everyone could access current campaigns, content libraries, and influencer histories, eliminating duplication and reducing onboarding time for new hires.

And when it came time to pitch new business or respond to proposals, BLK PR leveraged MightyScout to build example creator lists, showcasing the kind of talent they could activate. This gave prospects a visual, data-backed preview of the agency’s influencer capabilities far more effective than a static spreadsheet.

“We’ll sometimes build a sample list in MightyScout when pitching to a new brand. It lets them see the types of creators we’d work with and it makes us look incredibly buttoned up,” said Emery.

The Results

Tasks that once took three team members days to complete can now be finished in under an hour. Instead of manually screenshotting stories, collecting metrics, and building Canva decks, the team delivers fully formatted, data-rich reports often within hours of an event ending.

“Having that report ready the same night is a huge win, especially when we’re working with top-tier clients. It shows we’re proactive, organized, and on top of everything,” said Kate.

This responsiveness has paid off in tangible ways. Clients, particularly large corporate brands with high expectations, are impressed not just by the influencer turnout, but by how quickly and clearly results are presented. BLK PR’s ability to deliver immediate insights into earned media value has helped deepen trust and strengthen long-term relationships.

“It’s helped us retain major accounts because we can deliver campaign success data immediately. That kind of transparency matters,” said Emery.

MightyScout has enabled the agency to scale its influencer activations. Events that once felt unmanageable, like a 700-attendee gifting party, are now routine, thanks to coverage tracking and automated post collection. The team can support more accounts, manage more creators, and run more frequent events, all without adding extra hands.

“It makes us look so polished during pitches,” said Kelley. “Clients can immediately see the kind of influencers we work with, what content they create, and what kind of reach we can deliver. It’s elevated how we sell our services.”

BLK PR’s team has been able to redirect their time toward higher-value work: strategy, talent scouting, content optimization, and creative collaboration.

And for newer team members and interns, MightyScout’s intuitive interface has lowered the learning curve allowing them to contribute meaningfully from day one, without extensive training.

“It’s so user-friendly that even our interns can build out lists or pull reports with very little guidance,” said Emery.

“MightyScout gives us full visibility, saves us days of work, and helps us deliver better results across the board. It’s part of our competitive edge now,” said Kate.

For BLK PR, MightyScout has become more than just a reporting tool. It’s the foundation of how they run influencer campaigns at scale. It allows the agency to operate with the agility of a startup while managing the volume and expectations of a major fashion PR house.

With streamlined processes, instant reporting, and the ability to support hundreds of influencers across campaigns, BLK PR is using MightyScout to stay ahead in a fast-moving industry where speed, accuracy, and storytelling make all the difference.