HypeAuditor vs Upfluence: Which is the better influencer marketing platform in 2024?

Are HypeAuditor and Upfluence pretty much the same? Both influencer marketing platforms are known for finding and analyzing influencers. Both also help with outreach, campaign management, tracking, and reporting to varying degrees. But the similarities end there.

To help you see the differences, here’s a quick overview that may yield a winner for you. But if not, we’ll spill more details and introduce a third option called MightyScout.

HypeAuditor vs Upfluence Overview

HypeAuditor

What is HypeAuditor?

HypeAuditor is an influencer marketing platform with a range of features to help influencer marketers find and analyze influencers, invite and contract with them, manage campaigns, track some activity and report on performance.

Who is HypeAuditor best for?

HypeAuditor is best for small to midsize brands who need a discovery tool above all else, but who will also benefit from the additional features built into the price. For brands that need to track Stories, HypeAuditor is not a fit.

HypeAuditor strengths

Influencer Discovery: Users love the searchable database of 69M creators for finding talent.

Influencer Analysis: After filtering the database for influencers, you can analyze them using features like Audience Overlap, Quality Score, and Audience Authenticity.

Shopify Integration: Shopify users benefit from the integration which allows them to track influencer conversions and access sales data.

Campaign organization: Store your contracts and pay influencers all from one platform.

HypeAuditor weaknesses

Does not track Stories: If Stories are an important format for you, HypeAuditor is not a fit. Catching these quickly disappearing posts seven days per week requires automation.

No commission payments: HypeAuditor does not offer commission payment functionality.

Small TikTok database: Multiple users reported the number of TikTok influencers in the database was too small.

Team functionality lacking: Lack of multi-user functionality prevents team members from seeing what other team members have done.

Price is high: While initial pricing appears to be low, multiple users report the price as high, as you scale, compared to competitors.

Upfluence

What is Upfluence?

Upfluence is an established influencer marketing platform beloved by its users for strong searching and filtering of the influencer database by criteria. Additionally, Upfluence offers a range of features to support influencer marketing through all its stages from discovering influencers to activating them through reporting. Discovering influencers is Upfluence’s strength.

Who is Upfluence best for?

Upfluence is best for brands that work with a small number of influencers due to its small database and for brands that need a strong affiliate marketing tool.

A point of difference for Upfluence is their offering of agency services for clients.

Upfluence strengths

Robust Search Capabilities: Upfluence excels in its advanced search functionality, allowing brands to find influencers using precise criteria across multiple social platforms.

Comprehensive Analytics: Upfluence provides detailed analytics that help brands track the performance of influencers and campaigns.

Agency services: If your team needs extra help to run campaigns, Upfluence offers a “done for you” campaign service.

Affiliate marketing features: Upfluence has strong capabilities for finding, managing, creating affiliate links, tracking affiliate statuses, paying, and reporting on affiliates. Customers report it’s easy to show the ROI of affiliate campaigns. Upfluence integrates with Shopify, WooCommerce, Adobe Commerce, BigCommerce and Amazon Attribution.

Outreach from your email: Upfluence enables you to outreach to influencers from your own email (e.g., Outlook, Gmail).

Blogger discovery: If blog content or reviews are an important part of your influencer marketing strategy, Upfluence has a search feature to help you find bloggers.

Upfluence weaknesses

Limited tracking: Upfluence is limited to tracking influencers that have authenticated their accounts. This is a concern if you plan to import an existing influencer list or grow your own list of creators from other sources. Requiring authentication is also not a fit for brands and agencies that run product seeding campaigns.

Learning Curve: Some users find Upfluence's platform complex and challenging to use, particularly for those new to influencer marketing.

Cost: While providing extensive features, the pricing might not be as accessible for smaller or midsize companies looking to start or grow influencer marketing without a significant budget.

Long term contract required: Upfluence requires a long term contract.

Limited database: Upfluence’s influencer database is relatively small and may not be a fit for brands that need niche influencers or that plan to scale up to a large numbers of influencers.

HypeAuditor vs Upfluence

Features

Discovery

HypeAuditor’s database of 69M is much larger than Upfluence’s database. Importing an existing list of influencers will be far easier with HypeAuditor, than with Upfluence where influencers are required to authenticate for tracking purposes. HypeAuditor’s influencer analytics tools help with the vetting and selection processes.

winner: HypeAuditor

Content tracking

Stories tracking is an important feature for brands with conversion-based goals and for brands that capture and reuse Stories content. HypeAuditor does not track Stories.

winner: Upfluence

Affiliate marketing

Upfluence has features and integrations to support all stages of affiliate marketing. HypeAuditor does not.

winner: Upfluence

Ease-of-Use

Multiple Upfluence users find the platform difficult to learn and use.

winner: Upfluence

Pricing

Neither platform provides pricing publicly. Not enough information is provided to evaluate pricing.

Support

Some users report issues with Upfluence customer support.

winner: HypeAuditor

Customer Reviews

Overall, HypeAuditor users offer praise for its influencer analytics and ease of use. Some mention billing issues and lack of support for TikTok and Twitter.

Upfluence users praise its influencer database and integration features. Although some noted difficulties with the platform’s cancellation process and customer support.

winner: tie

Which platform is right for you?

Choose HypeAuditor if:

• A larger influencer database is important

• Influencer analytics (pre-campaign) are a top priority

• The influencer authentication process required by Upfluence will be disruptive to your influencer strategy

Choose Upfluence if:

• Affiliate marketing is a priority

• Ecommerce and marketing integrations are important

• Agency assistance could be helpful to you

• Campaign management features are your bigger priority

• Bloggers are an important part of your strategy

MightyScout: a cost-effective and easy-to-use alternative

Still not feeling convinced? Meet MightyScout, a cost-effective influencer marketing platform best known for its tracking, analytics, and reporting. MightyScout tracks content most other platforms cannot. This makes MightyScout a perfect fit for Stories-focused campaigns and product seeding.

A 30-day trial of MightyScout is risk-free with its 30-days money back guarantee. Plus, MightyScout does not require a long term contract.

Affordable pricing makes MightyScout attractive, even as an add-on to platforms that do not have robust tracking, analytics or reporting capabilities.

What is MightyScout?

Since 2016, MightyScout has helped brands and agencies reduce the manual workload of influencer marketing. Although MightyScout offers a range of features, it stands out for its tracking capabilities. If you're struggling to track content reliably, no tool offers stronger tracking than MightyScout.

Who is MightyScout for?

MightyScout helps influencer marketing teams do more without adding staff. Its happy customers include:

1. Small and mid size agencies and brands benefit from automating processes and workflows to save time and scale up their efforts.
2. Enterprise agencies and brands use MightyScout as a specialized tool to solve common tracking challenges such as 24/7 Stories tracking, and tracking for product seeding, gifting and influencer events. And, of course, MightyScout tracks paid influencers too.

MightyScout’s key features

24/7 influencer tracking of posts and Stories: Easily identify influencers who are on time or late. Always capture Stories before they expire and be able to download them.

Product shipping and tracking: Get products to influencers without worrying about inventory or going to a shipper. With tracking links and automatic updates, you’ll always know when an influencer has received their product.

E-commerce integrations: Integrate your Shopify or WooCommerce platform.

Collect influencer data: See content without leaving the MightyScout platform. Live sales data integrations and unique visual grid give insights into which posts succeeded and why.

Discover more influencers: The lookalike discovery feature helps you automate the search for more influencers like your best performers.

Vet influencers with analytics: Influencer performance and audience analytics support the influencer selection process.

Streamline agency workflows: Unique, agency-friendly features and pricing make working with multiple brands easier.

24 hour workday support: Users love MightyScout’s fast and helpful customer support. With employees located around the world, 24 hour support is a plus!

MightyScout’s strengths

Reliable Stories and posts tracking: MightyScout can track the content other platforms cannot. Think: Stories, product seeding and gifting, and influencer events – all can be tracked reliably.

Easy to learn and use: Intuitive interface helps you make an impact fast and reduces time to value for all new users.

Customer-friendly pricing: Flexible pricing. Monthly payments. You are not tied into a long term contract.

Excellent customer support: 24 hour workday support.

What do customers say?

• Esther K., CEO & Co-founder of a marketing and advertising company gave a 5-star rating on October 31, 2023 calling MightyScout a game-changer in influencer marketing and praising their responsiveness and customer support.

• Zhanna K., a small-business user, rated MightyScout 4.5 out of 5 on April 4, 2023, praising its ease of use and impact on business. She found it super intuitive and helpful for collecting insights about influencer campaigns.

• Madison W., an Associate Brand Manager, also rated it 5 stars on September 26 2022, and described the product as a lifesaver that eliminated hours of manual work, highlighting the tracking campaign feature and excellent customer service.

Case studies: Learn how customers have benefited from MightyScout here and here.

Why MightyScout might be your best option?

Although HypeAuditor and Upfluence are two of the more well-known influencer marketing platforms, each has a niche of customers for whom they’re the right fit.

Upfluence is loved for the searchability of its database of an estimated 4 million influencers, making it a better fit for brands that use smaller numbers of influencers. And while Upfluence offers a full range of additional functions, users find the platform difficult to use.

HypeAuditor has a larger database of influencers and strong influencer analytics features (pre-campaign). When you need a tool to find and evaluate influencers HypeAuditor is a contender. However, its inability to track Stories is a serious limitation for conversion-oriented campaigns, for keeping track of influencers’ statuses, and collecting content for reuse in ads.

When your influencer marketing strategy includes the use of Stories, product gifting or seeding, or influencer events, MightyScout is the best tool. You can try before you buy – ensuring it's the right tool for you. And if you don’t love it for any reason… you haven’t lost any of your valuable marketing budget.

Signup online today – or request a call to learn more.